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RosettaBrand's 9 Ps of Branded Content Publishing

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Deconstructing RosettaBrand’s 9 P’s of Branded Content Publishing: Why They’re so effective

Before RosettaBrand took the digital publishing world by storm, ePublishing was a rapidly shifting landscape of ideas and developments that in theory were designed to empower readers, writers and consumers but in practice created an endless spell of confusion and misfired strategies. From all-you-can-read Netflix-style subscription services to ineffective and unpopular self-publishing platforms, the lack of foresight was much too apparent. RosettaBooks and RosettaBrand were from the get-go conceptualized and put into action in order to disrupt the publishing industry by developing meaningful, revenue-generating and outreach-increasing digital publishing solutions.

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RosettaBrand's 9 Ps of Branded Content Publishing

  1. 1. RosettaBrand's 9 P's of Branded Content Publishing Rosetta Brand. We turn content into influence
  2. 2. From all-you-can-read Netflix-style subscription services to ineffective and unpopular self-publishing platforms, the lack of foresight was much too apparent. Rosetta Brand. R Books & were from the get-go conceptualized and put into action in order to disrupt the publishing industry by developing meaningful, revenue-generating and outreach-increasing digital publishing solutions ? ?
  3. 3. Well, in a sense success itself. We listen to our clients' needs carefully & develop ePublishing strategies & solutions in accordance with our expertise & as a direct result of their inefficiencies or weaknesses wherever they may be. WHAT IS ROSETTABRAND'S SUCCESS BASED ON?
  4. 4. Purpose-driven Product Positioning Placement Packaging Point-person Pricing Premium Promotion WHAT ARE THE 9 P'S OF BRANDED CONTENT PUBLISHING? The 9 P's are our 9-part indicators of success. They're our bread and butter. They're precisely what we look for when we audit, consult and strategize & they're exactly what our clients need as dimensions of growth and expansion in their branded content publishing endeavours.
  5. 5. WHAT ROLES AND RESPONSIBILITIES DO THEY COVER INDIVIDUALLY? IN A NUTSHELL? EVERYTHING. Purpose-driven content forges company-customer unity Product content is indicative of a company's tone and identity Positioning your product competitively through the use of branded content uncovers markets within which they can thrive Placement is key to a product's discoverability Packaging shapes the appearance and aesthetics of your products, content and services Point-person uses a thought leader, pioneer or idealist to champion your brand endlessly Pricing gives your content value Premium develops a sensible, revenue generating strategy that allows promotes a following Promotion ensures that your brand your content, your products and services are trumpeted wherever whenever appropriate
  6. 6. Presence is the lifeline of our mission as branded content publishers. It's also the thing brands need most in order to define themselves as brands. We keep presence in mind whatever we do and our company thrives on the knowledge that our experience and expertise has and will continue to empower, inspire and enlighten future and existing brands to remain ever-present in their customers' lives through branded content publishing. WHAT DO THEY LEAD TO? PRESENCE.
  7. 7. Rosetta Brand. We turn content into influence CONTACT US www.rosettabrand.com

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