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lean engineering
engineering for learning & experimentation in the enterprise
Enterprise UX 2015
San Antonio, TX
@billwsco...
the epiphany
majority of the
experience
code written
was thrown
away in a year
majority of the
experience
code written
was thrown
away in a year
the ui layer is the
experimentation layer
change is the norm
experimentation is not a one time event
launching a product is giving birth to the
product. the product...
you have to engineer
for volatility
change is the norm
experimentation is not a one time event
launching a product is givi...
paypal vs netflix
contrast this with a large enterprise like paypal in
2011
In 2011, even a simple
content copy change
could take as much as
4-6 weeks to get live to
site
change is hard
organizations contain anti-
bodies that resist change
behavior is deep seated
and reinforced
new dna inserted
jan 2012

fleshed out ui layer that could support rapid
experimentation.
march 2012

david Marcus became p...
reinvent checkout project lean ux/engineering in action
reinvent checkout project lean ux/engineering in action
from whiteboard to code from code to usability
learningsstart again
before
after
change has started working its way out
LEANENGINEERING
LEANENGINEERING
engineerforlearning
LEANENGINEERING
engineerforlearning
some lessons I have learned
1. engineer for learning
All buildings are predictions. 

All predictions are wrong. 

There's no escape from this grim
syllogism, but it can be so...
Our software is always tearing itself apart
(or should be)
Recognize that different layers change at
different velocities
...
experiences must adapt
Our software is always tearing itself apart
(or should be)
Recognize that different layers change a...
most organizations biggest challenge is moving
most organizations biggest challenge is moving
from a culture of delivery to a
most organizations biggest challenge is moving
from a culture of delivery to a
culture of learning
a tale of two trains
a tale of two trains
departs infrequently
“gotta get my features on this train
or I will have to wait a long time”
a tale of two trains
departs infrequently
“gotta get my features on this train
or I will have to wait a long time”
departs...
continuous customer feedback (GOOB)
customer metrics drive everything
think it. build it. ship it. tweak it
fail fast. lea...
@netflix: engineered for learning
netflix chose html5 for mobile (iOS, android) and
for game consoles, blu-ray players, hd-...
enable prototyping in the engineering stack
because engineering teams are
not trying to solve the learning
problem, they s...
enable prototyping in the engineering stack
because engineering teams are
not trying to solve the learning
problem, they s...
2. democratize innovation
two pizza team?
two pizza team?
keep teams small
democratize the code base
starting to use git repo model for continuous deployment
marketing pages
product pages
content u...
work in open source model
internal github revolutionizing 

our internal development
rapidly replacing centralized 

platf...
use open source religiously
nconf
async
supertest
3. give agile a brain
credit: Krystal Higgins
http://bit.ly/18uP7N1
agile is just a machine
it will crank ‘stuff’ out
it can be good or bad stuff
please don’t waste the machine
have a tight ...
agile is just a machine
it will crank ‘stuff’ out
it can be good or bad stuff
please don’t waste the machine
have a tight ...
lean ux: enable a brain for agile
user interface engineering - agile scrum team (production)
lean ux - lean team track (pr...
lean ux: enable a brain for agile
user interface engineering - agile scrum team (production)
lean ux - lean team track (pr...
how teams get the right mindset
shared
understanding
how teams get the right mindset
shared
understanding
deep
collaboration
how teams get the right mindset
shared
understanding
deep
collaboration
continuous
feedback
how teams get the right mindset
the right mindset for learning
does your team
“defend the solution” or
“embrace the problem”?
rethink engineering in the
light of learning
1. engineer for learning
2. democratize engineering
3. give agile a brain
LEA...
designing web interfaces

O’Reilly
picture credits
http://www.flickr.com/photos/decade_null/2053134780/

http://www.flickr.c...
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)
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Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)

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Bill Scott: "Lean Engineering: Engineering for Learning & Experimentation in the Enterprise"
Enterprise UX 2015 • May 13, 2015 • San Antonio, TX, USA
http://enterpriseux.net

Published in: Design

Lean Engineering: Engineering for Learning & Experimentation in the Enterprise (Bill Scott at Enterprise UX 2015)

  1. 1. lean engineering engineering for learning & experimentation in the enterprise Enterprise UX 2015 San Antonio, TX @billwscott VP, Next Gen Commerce PayPal
  2. 2. the epiphany
  3. 3. majority of the experience code written was thrown away in a year
  4. 4. majority of the experience code written was thrown away in a year the ui layer is the experimentation layer
  5. 5. change is the norm experimentation is not a one time event launching a product is giving birth to the product. the product’s life just begins. design for throwaway-ability majority of the experience code written was thrown away in a year the ui layer is the experimentation layer
  6. 6. you have to engineer for volatility change is the norm experimentation is not a one time event launching a product is giving birth to the product. the product’s life just begins. design for throwaway-ability majority of the experience code written was thrown away in a year the ui layer is the experimentation layer
  7. 7. paypal vs netflix contrast this with a large enterprise like paypal in 2011
  8. 8. In 2011, even a simple content copy change could take as much as 4-6 weeks to get live to site
  9. 9. change is hard
  10. 10. organizations contain anti- bodies that resist change
  11. 11. behavior is deep seated and reinforced
  12. 12. new dna inserted jan 2012
 fleshed out ui layer that could support rapid experimentation. march 2012
 david Marcus became president of PayPal. set a new charter for innovation. april 2012
 formed lean ux team to reinvent checkout experience.
  13. 13. reinvent checkout project lean ux/engineering in action
  14. 14. reinvent checkout project lean ux/engineering in action from whiteboard to code from code to usability learningsstart again
  15. 15. before
  16. 16. after
  17. 17. change has started working its way out
  18. 18. LEANENGINEERING
  19. 19. LEANENGINEERING engineerforlearning
  20. 20. LEANENGINEERING engineerforlearning some lessons I have learned
  21. 21. 1. engineer for learning
  22. 22. All buildings are predictions. 
 All predictions are wrong. There's no escape from this grim syllogism, but it can be softened. Stewart Brand
  23. 23. Our software is always tearing itself apart (or should be) Recognize that different layers change at different velocities All buildings are predictions. 
 All predictions are wrong. There's no escape from this grim syllogism, but it can be softened. Stewart Brand
  24. 24. experiences must adapt Our software is always tearing itself apart (or should be) Recognize that different layers change at different velocities All buildings are predictions. 
 All predictions are wrong. There's no escape from this grim syllogism, but it can be softened. Stewart Brand
  25. 25. most organizations biggest challenge is moving
  26. 26. most organizations biggest challenge is moving from a culture of delivery to a
  27. 27. most organizations biggest challenge is moving from a culture of delivery to a culture of learning
  28. 28. a tale of two trains
  29. 29. a tale of two trains departs infrequently “gotta get my features on this train or I will have to wait a long time”
  30. 30. a tale of two trains departs infrequently “gotta get my features on this train or I will have to wait a long time” departs all the time “if I miss this train another one comes in a few minutes”
  31. 31. continuous customer feedback (GOOB) customer metrics drive everything think it. build it. ship it. tweak it fail fast. learn fast. lots of experimentation... build/measure/learn designing & engineering for experimentation the netflix culture
  32. 32. @netflix: engineered for learning netflix chose html5 for mobile (iOS, android) and for game consoles, blu-ray players, hd-tvs, etc. more recently moved to react native variant (JS) to drive native experiences without the DOM in both cases why? path to build/measure/learn
  33. 33. enable prototyping in the engineering stack because engineering teams are not trying to solve the learning problem, they see prototyping as outside the engineering discipline this is a real engineering challenge engineer for the “living spec”
  34. 34. enable prototyping in the engineering stack because engineering teams are not trying to solve the learning problem, they see prototyping as outside the engineering discipline this is a real engineering challenge engineer for the “living spec” make prototyping a first class member of tech stack
  35. 35. 2. democratize innovation
  36. 36. two pizza team?
  37. 37. two pizza team?
  38. 38. keep teams small
  39. 39. democratize the code base starting to use git repo model for continuous deployment marketing pages product pages content updates & triggers into i18n, l10n, adaptation components works well with cloud deployment (devops model) enables the train to be leaving all the time
  40. 40. work in open source model internal github revolutionizing 
 our internal development rapidly replacing centralized 
 platform teams innovation democratized every developer encouraged 
 to experiment and generate repos 
 to share as well as to fork/pull request
  41. 41. use open source religiously nconf async supertest
  42. 42. 3. give agile a brain credit: Krystal Higgins http://bit.ly/18uP7N1
  43. 43. agile is just a machine it will crank ‘stuff’ out it can be good or bad stuff please don’t waste the machine have a tight loop with our users iterate to get experience “in the ballpark” make it easy to iterate designs ahead of agile sprints
  44. 44. agile is just a machine it will crank ‘stuff’ out it can be good or bad stuff please don’t waste the machine have a tight loop with our users iterate to get experience “in the ballpark” make it easy to iterate designs ahead of agile sprints the “brain” is our user
  45. 45. lean ux: enable a brain for agile user interface engineering - agile scrum team (production) lean ux - lean team track (prototyping) engineering - agile scrum teamsprint 0 usability usability usability usability usability release release release release {agile version 1.0
  46. 46. lean ux: enable a brain for agile user interface engineering - agile scrum team (production) lean ux - lean team track (prototyping) engineering - agile scrum teamsprint 0 usability usability usability usability usability release release release release {agile stories, user interface code come over from the leanux stream n+2 is more feasible because it actually bootstraps the agile stream version 1.0
  47. 47. how teams get the right mindset
  48. 48. shared understanding how teams get the right mindset
  49. 49. shared understanding deep collaboration how teams get the right mindset
  50. 50. shared understanding deep collaboration continuous feedback how teams get the right mindset
  51. 51. the right mindset for learning does your team “defend the solution” or “embrace the problem”?
  52. 52. rethink engineering in the light of learning 1. engineer for learning 2. democratize engineering 3. give agile a brain LEANENGINEERING Engineeringfor build/measure/learn
  53. 53. designing web interfaces
 O’Reilly picture credits
http://www.flickr.com/photos/decade_null/2053134780/ http://www.flickr.com/photos/not_wise/182849352/ http://www.flickr.com/photos/37217398@N02/3442676067/ http://www.flickr.com/photos/hongiiv/4151964823/ Photo by Kim White: http://readwrite.com/2013/09/05/paypal-app-update-in-store- payments#awesm=~ohHUppP9dhMmMG http://www.flickr.com/photos/matthewpaulson/6176787688/ http://www.flickr.com/photos/olvrbrown/4542851399/ http://www.flickr.com/photos/juanpol/16287486/ http://www.flickr.com/photos/olvrbrown/4542851399/ http://www.flickr.com/photos/mbiskoping/6075387388/ http://www.flickr.com/photos/giesenbauer/4092794246/ http://www.flickr.com/photos/kowani/5565778790/ http://www.flickr.com/photos/ahockley/2657296577/ http://www.flickr.com/photos/90585146@N08/8222922317/ http://www.flickr.com/photos/therevsteve/3104267109/ Stewart Brand: How Buildings Learn (illustrations) http://www.flickr.com/photos/light_seeker/7444052000/ Krystal Higgins: http://www.kryshiggins.com/sketchnotes-of-bringing-design-to-life-with-lean-ux-lean-engineering/ http://www.flickr.com/photos/epsos/8463683689/ http://www.flickr.com/photos/proimos/3473264448/ http://www.flickr.com/photos/janed42/5033842895/sizes/z/ http://www.flickr.com/photos/9619972@N08/1350940605/ http://www.flickr.com/photos/alanenglish/483251259/sizes/z/ http://www.flickr.com/photos/stuckincustoms/2380543038/ follow me on twitter @billwscott

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