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How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

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Alissa Briggs: "How to Coach Enterprise Experimentation"
Enterprise UX 2015 • May 14, 2015 • San Antonio, TX, USA
http://enterpriseux.net

Published in: Design
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How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

  1. 1. ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade
 @alissadesigns
  2. 2. WHY EXPERIMENT? @alissadesigns
  3. 3. EXECS GET IT @alissadesigns
  4. 4. 30 YEAR OLD COMPANY @alissadesigns
  5. 5. 8000 PERSON STARTUP @alissadesigns
  6. 6. FRUSTRATION @alissadesigns
  7. 7. EXPERIMENT COACH @alissadesigns
  8. 8. WAYS TO BE A GREAT EXPERIMENT COACH 3 @alissadesigns
  9. 9. PLAN TOGETHER 1 @alissadesigns
  10. 10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns
  11. 11. @alissadesigns
  12. 12. ? @alissadesigns
  13. 13. 15% @alissadesigns
  14. 14. EXPERIMENT GRID @alissadesigns
  15. 15. @alissadesigns
  16. 16. 1. IDEA Sharpie names onto faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags
  17. 17. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns
  18. 18. 2. ASSUMPTIONS @alissadesigns The name memory trick will help people remember names.
  19. 19. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns
  20. 20. 3. HYPOTHESES If we teach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns
  21. 21. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns
  22. 22. 4. EXPERIMENT Teach a name memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns
  23. 23. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns
  24. 24. EXPERIMENT TIME! @alissadesigns
  25. 25. TRICK @alissadesigns
  26. 26. @alissadesigns
  27. 27. LET’S TRY IT @alissadesigns
  28. 28. @alissadesigns
  29. 29. TIME’S UP! @alissadesigns
  30. 30. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  31. 31. PULL FORWARD 2 @alissadesigns
  32. 32. FAILURE @alissadesigns
  33. 33. LOOK DATA IN THE FACE @alissadesigns
  34. 34. INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  35. 35. PLAN THE NEXT EXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  36. 36. LET’S MEASURE @alissadesigns
  37. 37. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  38. 38. CATALYZE CHANGE 3 @alissadesigns
  39. 39. GIVE AWAY THE ROLE @alissadesigns
  40. 40. UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  41. 41. SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  42. 42. IDEA @alissadesigns
  43. 43. PITCH @alissadesigns
  44. 44. EXPERIMENT @alissadesigns
  45. 45. PITCH @alissadesigns
  46. 46. DESIGN & BUILD @alissadesigns
  47. 47. INSPIRE @alissadesigns
  48. 48. 1. PLAN TOGETHER 2. PUSH FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns
  49. 49. BRING IT BACK @alissadesigns
  50. 50. GO FORTH AND EXPERIMENT @alissadesigns

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