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Fredrik Matheson
Enterprise UX 2016
8 June 2016
First-time users, longtime strategies
Why Parkinson’s Law is making you le...
Figuring out available dates • Finding a time when everyone can
meet • Finding the most efficient flights paths and times
Boo...
Den britiske marinen, 1914
1914 1928 Change
Capital ships in commission 62 20 – 67.74%
Officers and men in Royal Navy 146 000 100 000 – 31.50%
Dockyard...
Admiralty officials
1914 1928 1935 1954
2 000 3 569 8 118 33 788
Tittel
Colonial house – færre kolonier, mer å gjøre
1935 1939 1943 1947 1954
372 450 817 1 139 1 661
Colonial Office officials
C. Northcote Parkinson
x
Everyone wants a helping hand but no one wants to surrender power
Everyone wants a helping hand but no one wants to surrender power
Everyone wants a helping hand but no one wants to surrender power
Parkinson’s law
Work expands so as to fill
the time available for 

its completion.
Ronald Reagan, 1981
– Government is not the solution
to our problems; government is
the problem.
MemexMemex
Mother of all demos, 1968
IBM 360IBM 360
Xerox AltoXerox Alto
Tesler’s Law on the Conservation of Complexity
“Every application has an
inherent amount of
irreducible complexity.
Tesler’s Law on the Conservation of Complexity
“Who will have to deal with it?
the user, the application
developer, or the...
Tools
Users System
Who shoulders the burden?
Tesler’s law
Tesler’s law
“One cannot reduce the
complexity of a task.
“One can only shift the burden.
Tesler’s Law, simplified
Tools
Users System
Who shoulders the burden?
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Teslers law in practice
Who shoulders the burden?
Tools
Users System
Who shoulders the burden?
Tools
Users System
Tesler’s law
Teslers law in practice
Who shoulders the burden?
Tools
Users System
Who shoulders the burden?
Tools
Users System
Tesler’s law
Source: https://www.nngroup.com/articles/stagnating-expertise/
GOALWHY
WHO
HOW
WHAT
SPECIFIC
MEASURABLE
ACTIONABLE
REALISTIC
TIME-BOUND
RELEVANTTHEORY
Model developed and visualized by ...
GOALWHY
WHO
HOW
WHAT
RELEVANTTHEORY
Model developed and visualized by Moquan Chen at Bekk Consulting
GOAL
RELEVANTTHEORY
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
CUSTOMER PROFILE
HOW
WHAT
WHY
Model developed and visualized by Moquan Chen at Bekk Consulting
RELEVANTTHEORY
Jobs
Pains
Gains
Features
Pain
relievers
Gain
creators
VALUEMAP
CUSTOMERPROFILE
Model developed and visuali...
DRAFT
GOAL
HOW
VALUE MAP
CUSTOMER PROFILE
WHY
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
CUSTOMER VALUE
VALUE MAP
CUSTOMER PROFILE
BUSINESS VALUE
Model developed and visualized by Moquan Chen at Bekk ...
GOAL
VALUE MAP
CUSTOMER PROFILE
BUSINESS VALUE
CUSTOMER VALUE
DRAFT
User Friendliness.Learn
Stakeholders New customers
Sca...
DRAFT
GOAL
CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE
VISIONSTRATEGY
HYPOTHESIS
Model developed and visualize...
DRAFT
GOAL1st
PROBLEM-SOLUTION FIT
CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE
2nd
PRODUCT-MARKET FIT
3rd
BUSI...
fredrik.matheson@bekk.no
@movito
Thanks!
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix ...
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First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix (Fredrik Matheson at Enterprise UX 2016)

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Fredrik Matheson: "First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix."
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Published in: Design

First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix (Fredrik Matheson at Enterprise UX 2016)

  1. 1. Fredrik Matheson Enterprise UX 2016 8 June 2016 First-time users, longtime strategies Why Parkinson’s Law is making you less effective at work – and how to design a fix.
  2. 2. Figuring out available dates • Finding a time when everyone can meet • Finding the most efficient flights paths and times Booking hotels • Finding a car to take you to your destination Saving receipts • Scanning receipts • Producing expense reports Approving expense reports • Keeping your business credit card trim • Budgeting project purchases • Following up on expenditures • Ordering business cards • Onboarding new team members • Manually adding users to your shadow IT • Updating credit card details for the SaaS you use • Negotiating contracts for new tools • Following up on invoices you’ve approved Sunsetting old tools • Monitoring project progress • Listening in on the grapevine • Gathering, preparing, analyzing data
  3. 3. Den britiske marinen, 1914
  4. 4. 1914 1928 Change Capital ships in commission 62 20 – 67.74% Officers and men in Royal Navy 146 000 100 000 – 31.50% Dockyard workers 57 000 62 439 + 9.54% Dockyard officials and clerks 3 249 4 558 +40.28% Admiralty officials 2 000 3 569 +78.45% Royal British Navy ships and staff
  5. 5. Admiralty officials 1914 1928 1935 1954 2 000 3 569 8 118 33 788
  6. 6. Tittel Colonial house – færre kolonier, mer å gjøre
  7. 7. 1935 1939 1943 1947 1954 372 450 817 1 139 1 661 Colonial Office officials
  8. 8. C. Northcote Parkinson
  9. 9. x Everyone wants a helping hand but no one wants to surrender power
  10. 10. Everyone wants a helping hand but no one wants to surrender power
  11. 11. Everyone wants a helping hand but no one wants to surrender power
  12. 12. Parkinson’s law Work expands so as to fill the time available for 
 its completion.
  13. 13. Ronald Reagan, 1981 – Government is not the solution to our problems; government is the problem.
  14. 14. MemexMemex
  15. 15. Mother of all demos, 1968
  16. 16. IBM 360IBM 360
  17. 17. Xerox AltoXerox Alto
  18. 18. Tesler’s Law on the Conservation of Complexity “Every application has an inherent amount of irreducible complexity.
  19. 19. Tesler’s Law on the Conservation of Complexity “Who will have to deal with it? the user, the application developer, or the platform developer?
  20. 20. Tools Users System Who shoulders the burden? Tesler’s law
  21. 21. Tesler’s law “One cannot reduce the complexity of a task. “One can only shift the burden. Tesler’s Law, simplified
  22. 22. Tools Users System Who shoulders the burden? Tesler’s law
  23. 23. Who shoulders the burden? Tools Users System Tesler’s law
  24. 24. Who shoulders the burden? Tools Users System Tesler’s law
  25. 25. Who shoulders the burden? Tools Users System Tesler’s law
  26. 26. Who shoulders the burden? Tools Users System Tesler’s law
  27. 27. Teslers law in practice Who shoulders the burden? Tools Users System
  28. 28. Who shoulders the burden? Tools Users System Tesler’s law
  29. 29. Teslers law in practice Who shoulders the burden? Tools Users System
  30. 30. Who shoulders the burden? Tools Users System Tesler’s law
  31. 31. Source: https://www.nngroup.com/articles/stagnating-expertise/
  32. 32. GOALWHY WHO HOW WHAT SPECIFIC MEASURABLE ACTIONABLE REALISTIC TIME-BOUND RELEVANTTHEORY Model developed and visualized by Moquan Chen at Bekk Consulting
  33. 33. GOALWHY WHO HOW WHAT RELEVANTTHEORY Model developed and visualized by Moquan Chen at Bekk Consulting
  34. 34. GOAL RELEVANTTHEORY Model developed and visualized by Moquan Chen at Bekk Consulting
  35. 35. DRAFT GOAL CUSTOMER PROFILE HOW WHAT WHY Model developed and visualized by Moquan Chen at Bekk Consulting
  36. 36. RELEVANTTHEORY Jobs Pains Gains Features Pain relievers Gain creators VALUEMAP CUSTOMERPROFILE Model developed and visualized by Moquan Chen at Bekk Consulting
  37. 37. DRAFT GOAL HOW VALUE MAP CUSTOMER PROFILE WHY Model developed and visualized by Moquan Chen at Bekk Consulting
  38. 38. DRAFT GOAL CUSTOMER VALUE VALUE MAP CUSTOMER PROFILE BUSINESS VALUE Model developed and visualized by Moquan Chen at Bekk Consulting
  39. 39. GOAL VALUE MAP CUSTOMER PROFILE BUSINESS VALUE CUSTOMER VALUE DRAFT User Friendliness.Learn Stakeholders New customers Scale Average time to learn, how to do 10 defined tasks Past [jan. 2016] 180 min Goal [jan. 2017] 30 min Model developed and visualized by Moquan Chen at Bekk Consulting
  40. 40. DRAFT GOAL CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE VISIONSTRATEGY HYPOTHESIS Model developed and visualized by Moquan Chen at Bekk Consulting
  41. 41. DRAFT GOAL1st PROBLEM-SOLUTION FIT CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE 2nd PRODUCT-MARKET FIT 3rd BUSINESS MODEL FIT Model developed and visualized by Moquan Chen at Bekk Consulting
  42. 42. fredrik.matheson@bekk.no @movito Thanks!

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