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Barriers to Innovation (Steve Baty at Enterprise UX 2016)

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Steve Baty: "Barriers to Innovation"
Enterprise UX 2016 • June 9, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Published in: Design

Barriers to Innovation (Steve Baty at Enterprise UX 2016)

  1. 1. Barriers to Innovation Steve Baty (@docbaty) Principal,Meld Studios Enterprise UX,June 8-10,2016 Meld Studios | Steve Baty | @docbaty
  2. 2. Meld Studios | Steve Baty | @docbaty
  3. 3. Meld Studios | Steve Baty | @docbaty We want to see problems from a fresh perspective; come up with fresh ideas;and for the best ideas to be tried and tested...
  4. 4. Meld Studios | Steve Baty | @docbaty Personal barriers
  5. 5. Meld Studios | Steve Baty | @docbaty Loss of autonomy • innovation (and change) are forced on the team • I may no longer be in control
  6. 6. Meld Studios | Steve Baty | @docbaty Loss of mastery • the things that I’ve worked to be good at over the years may no longer be valued • I may no longer be capable
  7. 7. Meld Studios | Steve Baty | @docbaty Loss of purpose • we’re not going to be the same company any more • we no longer exist to do something I care about
  8. 8. Meld Studios | Steve Baty | @docbaty Lack of empathy • I just don’t care about our customers or co-workers enough to work through these barriers • It just doesn’t feel like a big problem
  9. 9. Meld Studios | Steve Baty | @docbaty Lack of energy • This is not the first time we’ve tried‘The Next Big Thing’; • There is more than one ‘transformation’program
  10. 10. Meld Studios | Steve Baty | @docbaty I have a day job • and that’s the thing that pays the bills... • ...and I’m good at it.
  11. 11. Meld Studios | Steve Baty | @docbaty The turkeys don’t vote for Thanksgiving
  12. 12. Meld Studios | Steve Baty | @docbaty Inter-personal & team barriers
  13. 13. Meld Studios | Steve Baty | @docbaty Mis-aligned on scale • The team think they’re solving problems at different levels of‘zoom’
  14. 14. Meld Studios | Steve Baty | @docbaty Mis-aligned on scope • The team think the boundaries of their problem are different
  15. 15. Meld Studios | Steve Baty | @docbaty Mis-aligned on objectives • The team have different ideas as to what success looks like
  16. 16. Meld Studios | Steve Baty | @docbaty It’s not that it’s a bad idea... • ...it’s that I don’t like you
  17. 17. Meld Studios | Steve Baty | @docbaty It’s not that you have a bad idea... • ...it’s that mine is better
  18. 18. Meld Studios | Steve Baty | @docbaty It may not be the best idea... • ...but it’s the only one I’ve had.
  19. 19. Meld Studios | Steve Baty | @docbaty Organizational barriers
  20. 20. Meld Studios | Steve Baty | @docbaty What’s our ROI? • Project funding requires a business case long before ideas have been explored (or the problem clearly defined)
  21. 21. Meld Studios | Steve Baty | @docbaty What do you mean... • ...you don’t know what problem we’re solving?
  22. 22. Meld Studios | Steve Baty | @docbaty We have invested millions building our capability... • ...and you want to throw it all away.
  23. 23. Meld Studios | Steve Baty | @docbaty That’s an awful lot of barriers...
  24. 24. Meld Studios | Steve Baty | @docbaty As an approach to innovation, Design helps to: • let people be in greater control of their future • practice new skills along the way • define a new purpose together
  25. 25. Meld Studios | Steve Baty | @docbaty As an approach to innovation, Design helps to: • separates the individual (and their ego) from the idea, letting ideas be combined, refined,discarded more readily and objectively
  26. 26. Meld Studios | Steve Baty | @docbaty As an approach to innovation, Design helps to: • progressively build confidence in an idea through testing,and increase investment to match
  27. 27. Meld Studios | Steve Baty | @docbaty As an approach to innovation, Design helps to: • explore multiple concepts in parallel so that they can be assessed on merit,rather than opinion and politics
  28. 28. Meld Studios | Steve Baty | @docbaty As an approach to innovation, Design helps to: • integrates the customer into the process
  29. 29. Meld Studios | Steve Baty | @docbaty http://216.70.115.200/wp-content/uploads/2013/05/BCK-951-BS_F3.jpg
  30. 30. Thank you Steve Baty Principal,Meld Studios Meld Studios | Steve Baty | @docbaty

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