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An Organizational Story: Salesforce Lightning Design (Nalini Kotamraju at Enterprise UX 2016)

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Nalini Kotamraju: "An Organizational Story: Salesforce Lightning Design"
Enterprise UX 2016 • June 9, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Published in: Design

An Organizational Story: Salesforce Lightning Design (Nalini Kotamraju at Enterprise UX 2016)

  1. 1. An Organizational Story: Salesforce Lightning Design System Enterprise UX 2016, San Antonio, UX, USA - June 9, 2016 Nalini Kotamraju, Ph.D. Senior Director, User Research & User Experience, Salesforce nkotamraju@salesforce.com @nkotamraju
  2. 2. Salesforce. What do they do, again?
  3. 3. user experience designers | researchers | prototypers | ux engineers
  4. 4. Researcher encounters Design Systems ! Design Systems ! CSS ! Framework ! Subclasses ! People ! Relationships ! Organizations ! Politics !
  5. 5. A good year for Salesforce Lightning Design System
  6. 6. Why did the Salesforce Lightning Design System Succeed? Question
  7. 7. It’s not about technology Hint
  8. 8. It’s about people Answer
  9. 9. Solving problems Theme 1
  10. 10. Solving Problems
  11. 11. Addressing People’s Needs
  12. 12. Customer & Partner’s Needs
  13. 13. Solving problems Addressing people’s needs Theme 1 # designsystem
  14. 14. Addressing Salesforce Employee’s Needs
  15. 15. “Designers were frustrated at the delta between what they envisioned and what actually got built.” - Salesforce UX Team Member
  16. 16. “CSS is a bear. Engineers want to write business logic and sexy back-end code. They don’t want to mess with moving stuff around on a screen.” – Salesforce UX Team Member
  17. 17. “We removed the gap between what designers want and developers deliver” - Salesforce UX Team Member
  18. 18. Trust in people & cultivate people’s trust Theme 2
  19. 19. Trust in Design DESIGN PRINCIPLES
  20. 20. Trust within the Design Systems Team Sliding scale of giving a f&*!
  21. 21. Build on Engineering’s Existing Trust
  22. 22. Create Trust by Showing (Not Telling) “Living components were a conversation starter. We built them as quickly as possible. The faster we worked, the more we got done, the better the conversations went.” - Salesforce UX Team Member
  23. 23. Share. With people. Lots of people. Theme 3
  24. 24. Share Often & Document Brown bags CSS office hours Chatter group Slack channel Town halls Sprint reviews Bug bashes Document. Document. Document.
  25. 25. “Giving it back to the community. That’s why it’s open source.” - Salesforce UX Team Member “Going open source made all the difference.” - Salesforce Executive
  26. 26. Sales is in the name.
  27. 27. Summary Addressing People’s Needs • Theme 1 Trust in People & Cultivate Trust in People • Theme 2 Share. With People. Lots of People. • Theme 3
  28. 28. “No one has it all figured out yet.” Design Systems
  29. 29. thank y u
  30. 30. An Organizational Story: Salesforce Lightning Design System Enterprise UX 2016, San Antonio, UX, USA - June 9, 2016 Nalini Kotamraju, Ph.D. Senior Director, User Research & User Experience, Salesforce nkotamraju@salesforce.com @nkotamraju

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