Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eTailCanada_Finalized

668 views

Published on

  • Be the first to comment

  • Be the first to like this

eTailCanada_Finalized

  1. 1. May 11-14, 2015 Hyatt Regency Toronto Toronto, Ontario Transforming Retail. Together. The Event For eCommerce & Multi-Channel Retail Innovators Lead Sponsors:
  2. 2. Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Conference Agenda..................................................6 The Solutions Zone................................................26 About The Sponsors..............................................27 About The Media Partners.................................30 Hotel Information...................................................33 Conference Pricing................................................34 Table of Contents
  3. 3. Transforming Retail. Together. PAGE 3 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Thank You To The eTail Canada 2015 Advisory Board For Your Guidance And Advice… James Connell VP eCommerce Roots Canada Richard Cohene Director of Marketing and Business Development Beyond the Rack Johnny Russo Director, Ecommerce and Digital Marketing Bentley Leathers Inc. Alaa Hassan VP eCommerce iNetVideo Richard Sejean Director of E-Commerce Browns Shoes Dave Mack VP eCommerce & Business Development The Source Tanbir Grover Senior Director, eCommerce Lowes Canada Renee Racine-Kinnear Director, Digital Customer Experience Indigo Krista Collinson VP Logistics, eCommerce and Business Development Toys R Us
  4. 4. Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Why Everyone’s Raving About eTail eTail is a one stop shop for eCommerce and multi-channel executives; an event where you can learn, get inspired, find solutions for your business and build lasting relationships. • 5 Star Content: With a mixture of high impact presentations and engagement-driven interactive panels and roundtables, we pride ourselves on the quality of actionable content we provide you. Our speakers focus on what they did, how they executed, and detailed results. You’ll hear real-life examples of what works (and what doesn’t) from those who have been through the trenches. Our mission is to give you the strategies to grow your bottom line, faster. • A Focus On Leading Retailers: We bring you case study presentations from the top, fastest growing and most innovative retail brands in Canada. You’ll end up with pages of notes from those who are leading the way in online retail. Over 85% of our program content is from retailers. • Disruption & Innovation Focus: We want you to leave inspired. You’ll see an agenda packed with innovators and technologies that are shaping the future of retail experiences. Hear from brands like L’Oréal Canada, Walmart Canada, and many others throughout the course of the conference. • Let Us Give You The Technology To Succeed: Connect with leading technology solutions will help increase your bottom line. Our ‘Solutions Zone’ is your one-stop-shop for ecommerce technology. • Unbelievable Customer Service: Where other conferences outsource staff, we ensure that the people you deal with are consistent (from emails to face to face at the event). We create the event and we deliver it to you!
  5. 5. Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Leave Inspired Build Lasting Relationships Expand your community through fun and interactive networking ever day. From Roots to Reitmans, or from Toys R Us to TIMEX…eTail Canada is where the entire retail community comes to connect. We have new, inspirational guest speakers covering the convergence of physical and digital shopping experiences, retail “disruptors” giving you their growth secrets – you’re in good company at eTail. • Dynamic Guest Speaker: David Sweet, Member of Parliament and Chair of Standing Committee on Industry, Science and Technology • Retailer Only Networking: The first day of eTail Canada is open only to retailers. Last year, this day reached capacity— so don’t miss out on your chance for in-depth thinking, and sharing a cocktail at the end of the day. • Roundtables: During each day of eTail Canada, we will have Roundtables lead by the executive • Hear From Retail Leaders Who Are Shaking Things Up: o Jamie Clarke, CEO and Co-Founder, Live Out There o Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail o Thierry Hay-Sabourin, VP, eCommerce, Best Buy Canada presenters. These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. • Cocktail Reception: Where the fun really starts…get together with your new friends at the end of the day at our cocktail receptions. These are the perfect moments to get involved in some informal networking, fun and laughter.
  6. 6. Transforming Retail. Together. PAGE 6 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Agenda-At-A-Glance Day One: May 11, 2015 Total eTail Experience: The Most Imperative Topics For Deep Dive Learning Day Two: May 12, 2015 eCommerce Implementations That Invigorate Your ROI 8:00 Continental Breakfast & Registration 8:45 Welcome Remarks Megan Kessler, Event Director, eTail Canada 2015 8:50 Chairperson’s Opening Address 9:00 Best Buy Canada’s Journey To Total Retail Thierry Hay-Sabourin, VP, eCommerce, Best Buy Canada and Future Shop 9:20 Where To Start With e-Commerce: Understanding What You Have And What You Need To Succeed Enrico Del Grande, CMO, Fruits & Passion 9:40 Panel Discussion: Form Versus Function— Building An Effective Online Shopping Experience James Connell, VP, eCommerce, Roots Canada Chris Cocca, Director, eCommerce Product, Four Seasons Hotels & Resorts Elliot Tepperman, VP, eCommerce, ELTE Tanbir Grover, Senior Director, eCommerce, Lowe’s Companies Canada 10:10 Morning Refreshment & Networking Break 10:40 Roundtable Discussions (First 3 Rotations) 1. Capturing Customers And Generating Sales Through Affiliate Marketing Channels Paresh Vadavia, Co-Founder Director Of Affiliate Marketing, OPM Pros 2. The Ghost Economy Revealed: Why 25% Of Retail Sales Occur At Zero Or Negative Margins Steve Bielawski, Sales Director, North America, OrderDynamics 3. Optimizing Check-Out And Reducing Cart Abandonment Jim Davidson, Head of Research, Bronto Software 8:00 Continental Breakfast Registration In The Solutions Zone 8:45 Welcome Remarks Megan Kessler, Event Director, eTail Canada 2015 8:50 Chairperson’s Opening Address 9:00 Exploring Tactics To Increase Your Customers’ Spend Online Trevor Newell, President and Founder, Shop.ca 9:20 How Trust Drives eCommerce Differentiation And Conversions Rachel Yokum, Sr. Product Marketing Specialist, Symantec Corporation 9:40 eTail Canada 2015 Benchmarking Study 4. Creating Partnerships To Optimize Online Marketing And New Customer Acquisition Steven Davis, General Manager, Groupon National 5. Providing An Optimized And Secure Online Experience For Your Customers Executive Presenter, Akamai 6. The Value Of Pre-Market And In-Market Retail Segments To Help Brands Identify, Capture And Convert Cash In Hand Consumers John S. Fanous, VP, Central Region Sales Shopper Marketing, Mediative 12:00 Luncheon For All Attendees In The King Street Social Restaurant 12:00 2015 eTail Canada Advisory Board Lunch 1:00 Continuation Roundtable Discussions (Second 3 Rotations) 2:15 Afternoon Refreshment Networking 2:45 Continuation Of Roundtable Discussion (Last 3 Rotations) 4:00 Coffee Break 4:20 Optimizing eMail Marketing Through Personalization Idan Driman, Director, Digital Marketing Production, Sears Canada 4:40 Panel Discussion: Managing Mobile For High Impact Experiences Lauren Steinberg, Sr. Manager, Marketing – eCommerce, Loblaw Companies Limited Karim Hemani, VP, Omnichannel Ecommerce, easyhome Ltd. Darren Perlman, Operation Manager, Jean Machine 5:10 Closing Keynote Address Jamie Clarke, CEO and Co-Founder, Live Out There 5:30 Cocktail Reception At The King Street Social Bar, Hosted By OrderDynamics This reception is only open to participants of this day’s sessions. 9:55 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration Robert Bigler, Director, Digital Transformation, Selfridges Peter Watanabe, Director, Marketing and eCommerce, Staples Canada Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite Richard Cohene, VP, Marketing, Beyond The Rack 10:25 How To Build A Better Shopping Experience? Put Your Customer In The Driver’s Seat Danielle Doiron, Director, Parcels E-commerce Market Development, Canada Post 10:45 Morning Refreshment Networking Break In The Solutions Zone
  7. 7. Transforming Retail. Together. PAGE 7 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Agenda-At-A-Glance continued Day Two: May 12, 2015 eCommerce Implementations That Invigorate Your ROI 11:25 C-Level Chat With Stéphane Bérubé, CMO, L’Oréal Canada 11:45 Building On The Promise: Helping eCommerce Thrive In Canada David Sweet, Member of Parliament and Chair of Standing Committee on Industry, Science and Technology 12:05 Interactive Roundtable Working Groups 1. Exploring Tactics To Increase Your Customers’ Spend Online Trevor Newell, President and Founder, Shop.ca 2. How Trust Drives eCommerce Differentiation And Conversions Rachel Yokum, Sr. Product Marketing Specialist, Symantec Corporation 3. Evolving Roles To Build Cross-Channel Collaboration Robert Bigler, Director, Digital Transformation, Selfridges Peter Watanabe, Director, Marketing and eCommerce, Staples Canada Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite Richard Cohene, VP, Marketing, Beyond The Rack 4. How To Build A Better Shopping Experience? Put Your Customer In The Driver’s Seat Danielle Doiron, Director, Parcels E-commerce Market Development, Canada Post 5. Building On The Promise: Helping eCommerce Thrive In Canada David Sweet, Member of Parliament and Chair of Standing Committee on Industry, Science and Technology 6. How Wearables Will Affect The In-Store Digital Experience Paul Sine, VP Marketing, TIMEX 7. Pure Play Goes Multi-Channel: Cultivating Offline Success Erin Green, Country Lead, Canada, Etsy 8. Social Media Content Marketing In The User Journey Ammar Khan, Social Media Manager, Ford Motor Company 9. Social Media Psychology Roundtable Kristen Johnson, Online Marketing Coordinator, Parasuco Jeans Inc 10. Launching A Transactional Website And Analyzing Success KPIs For New eComm Businesses Jaylone Lee, eCommerce Manager, BESTSELLER 1:00 Luncheon For All Attendees In The King Street Social Restaurant 1:00 Invitation-Only Luncheon Presentation Hosted By iProspect 2:00 Track A: Satisfaction Guaranteed: Customer Experiences That Wow Track B: Shipping Innovation To Increase Profit 2:00 Chairperson’s Opening Address Chairperson’s Opening Address 2:10 Shoppable Magazines And Readable eCommerce Sites: How Content And Rich Media Are Changing The eCommerce Landscape Josh Johnston, Director, User Experience, Spud.com Lowering Your Cost To Serve Through “Open Platform” Logistics Mike Bhaskaran, Chief Operating and Technology Officer, Beyond The Rack 2:30 The “Always Open” Storefront: Driving Retail Revenue Through Digital Channels Chris Lord, SVP, Global Growth Strategy and Marketing, HGS Have You Optimized Your Supply Chain For The World Of eCommerce? Ryan Persad, Director Purolator Logistics, Purolator Inc. 2:50 Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel Mark Holowaychuk, CEO, Vitamart.ca David Barclay, Owner/Operator, Stolen Riches Johnny Russo, Director, Ecommerce and Digital Marketing, Bentley Leathers Inc. Panel Discussion: Tactics To Reduce Shipping And Operational Costs Fred Pritchard, VP and Co-owner, Golda’s Kitchen Brad Davies, Director of eCommerce, Grand Toy Limited Alexandre Hubert, Supply Chain Logistics Senior Manager, Browns Shoes Martin Priest, Manager, Online Business Development, Lowe’s Companies Canada
  8. 8. Transforming Retail. Together. PAGE 8 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Agenda-At-A-Glance continued Day Two: May 12, 2015 eCommerce Implementations That Invigorate Your ROI Day Three: May 13, 2015 Omni-Channel Strategies To Future-Proof Your Business 3:20 Afternoon Refreshment Networking Break In The Solutions Zone 4:00 Interactive Roundtable Working Groups 1. Shoppable Magazines And Readable eCommerce Sites: How Content And Rich Media Are Changing The eCommerce Landscape Josh Johnston, Director, User Experience, Spud.com 2. Lowering Your Cost To Serve Through “Open Platform” Logistics Mike Bhaskaran, Chief Operating and Technology Officer, Beyond The Rack 3. Have You Optimized Your Supply Chain For The World Of eCommerce? Ryan Persad, Director Purolator Logistics, Purolator Inc. 4. Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel Mark Holowaychuk, CEO, Vitamart.ca David Barclay, Owner/Operator, Stolen Riches Johnny Russo, Director, Ecommerce and Digital Marketing, Bentley Leathers Inc. 8:00 Continental Breakfast Registration In The Solutions Zone 8:45 Welcome Remarks Megan Kessler, Event Director, eTail Canada 2015 8:50 Chairperson’s Opening Address 9:00 Using Digital To Drive In-Store Traffic Drew Cashmore, Sr. Director, Digital Shopper Marketing, Walmart Canada Corp. 9:20 Maximizing Every Opportunity To Drive Conversions Rob Deichert, Managing Director, North America, Criteo 9:40 Enhancing Customer Personalization - The Digitization of Canada’s Leading Sporting Goods Retailer Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire 10:00 Morning Refreshment Networking Break In The Solutions Zone 10:40 Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices Adam Gizzie, Director, eCommerce Digital Marketing, NYGÅRD International James Budd, Sr Mgr, Ecommerce and Digital Media, Northern Reflections 5. Tactics To Reduce Shipping And Operational Costs Fred Pritchard, VP and Co-owner, Golda’s Kitchen Brad Davies, Director of eCommerce, Grand Toy Limited 6. Tactics To Reduce Shipping And Operational Costs Alexandre Hubert, Supply Chain Logistics Manager, Browns Shoes Martin Priest, Manager, Online Business Development, Lowe’s Companies Canada 7. Breaking Down Demographics For Maximized Returns On Targeted Facebook Ads Neil Turner, Director of Marketing, Canada’s Motorcycle 4:55 Reinventing Loyalty In The Digital Era Carol Deacon, SVP, Digital Loyalty, Canadian Tire Retail 5:15 Cocktail Reception In The Solutions Zone Hosted By Patty Shapiro Associates Glenn Burton, Director, eCommerce, Neatfreak Group Inc Jessica Armstrong, Digital-eCommerce Team Lead, Unilever 11:10 hybris, an SAP Company Presentation Executive Presenter, hybris, an SAP Company 11:30 C-Level Chat With Jennifer Steckel Elliott, SVP CMO, Danier Leather 11:50 Interactive Roundtable Working Groups 1. Using Digital To Drive In-Store Traffic Drew Cashmore, Sr. Director, Digital Shopper Marketing, Walmart Canada Corp. 2. Maximizing Every Opportunity To Drive Conversions Rob Deichert, Managing Director, North America, Criteo 3. Enhancing Customer Personalization - The Digitization of Canada’s Leading Sporting Goods Retailer Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire 4. Leveraging Social Content To Enhance Your SEO Best Practices Adam Gizzie, Director, eCommerce Digital Marketing, NYGÅRD International
  9. 9. Transforming Retail. Together. PAGE 9 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Agenda-At-A-Glance continued Day Three, May 13, 2015 Omni-Channel Strategies To Future-Proof Your Business James Budd, Sr Mgr, Ecommerce and Digital Media, Northern Reflections Glenn Burton, Director, eCommerce, Neatfreak Group Inc Jessica Armstrong, Digital-eCommerce Team Lead, Unilever 5. More Than Likes—Using Social Media For Enterprise-Wide Initiatives Maxime Miville Deschenes, Senior E-commerce Manager, L’Oréal Di Gallo, Director, Social Media, Indigo Kristen Johnson, Online Marketing Coordinator, Parasuco Jeans Inc. Jeremy Stobo, eCommerce Manager, DAVIDsTEA 6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca 7. Tips To Obtain Consumers’ Data Information And Earning Their Trust Indar Chanicka, Manager, eCommerce, Canada, The Body Shop Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc. Kerrie Palmer, CRM Manager, Reitmans 2:55 Afternoon Refreshment Networking Break In The Solutions Zone 3:35 Executing An Omnichannel View Of Customers: Shifting From Traditional Retail Marketing To Digital Integration Claire Bara, VP, Marketing, RONA 3:55 Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies Noah Goldberg, Director, eCommerce, Ardene 8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs Dave Nagy, VP, Marketing, Live Out There 9. Executing An Omnichannel View Of Customers: Shifting From Traditional Retail Marketing To Digital Integration Claire Bara, VP, Marketing, RONA 10. Obtaining Executive Approval For Omni-Channel Strategies Noah Goldberg, Director, eCommerce, Ardene Craig Hudson, VP, Online Operations, Indigo Chiara Steffenini, eCommece Manager, EQ3 Chance Nguyen , E-Commerce Manager, Ren’s Pets Depot 11. How To Succeed As A Multi-Marketplace Online Retailer Alaa Hassan, Vice President, iNetVideo.com 12. hybris, an SAP Company Presentation Executive Presenter, hybris, an SAP Company Tracked Lunches 12:45 Luncheon For All Attendees In The King Street Social Restaurant 12:45 VIP Think Tank Craig Hudson, VP, Online Operations, Indigo Chiara Steffenini, eCommece Manager, EQ3 Chance Nguyen , E-Commerce Manager, Ren’s Pets Depot 4:25 How To Succeed As A Multi-Marketplace Online Retailer Alaa Hassan, Vice President, iNetVideo.com 4:45 End Of Day Three 1:45 Track A: Utilizing Social As A Successful Sales Channel Track B: Innovation In Data Acquisition And Integration 1:45 Chairperson’s Opening Address Chairperson’s Opening Address 1:55 Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives Maxime Miville Deschenes, Senior E-commerce Manager, L’Oréal Di Gallo, Director, Social Media, Indigo Kristen Johnson, Online Marketing Coordinator, Parasuco Jeans Inc. Jeremy Stobo, eCommerce Manager, DAVIDsTEA Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust Indar Chanicka, Manager, eCommerce, Canada, The Body Shop Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc. Kerrie Palmer, CRM Manager, Reitmans 2:25 Innovation Spotlight Innovation Spotlight 2:35 The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs Dave Nagy, VP, Marketing, Live Out There
  10. 10. Transforming Retail. Together. PAGE 10 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Agenda-At-A-Glance continued Day Four: May 14, 2015 eTail Fulfillment Focus Day 8:15 Continental Breakfast Registration 9:00 Welcome Remarks Megan Kessler, Event Director, eTail Canada 2015 9:05 Chairperson’s Opening Address 9:15 Allocating Inventory For Online And In-Store: Building Cross-Channel Inventory Catherine Brisebois, Director of Corporate Projects, Groupe Dynamite 9:35 Panel Discussion: Key Metrics For Omni-Channel Success Trevor Newell, President and Founder, Shop.ca Philippe Chevalier, Head of Logistics, Frank Oak Shem Szot, eCommerce Biz Development Digital Marketing Manager, Hewlett Packard Lewise Hiltz, VP, Omni-Channel Marketing and Innovation, iStore 10:05 Innovation Spotlight 10:15 Morning Refreshment Networking Break 10:50 Building A Seamless Supply Chain: Navigating Shipping From Store Marc Schwartz, eCommerce and Digital Marketing Lead, Boathouse/Stance Stores 11:10 Panel Discussion: Integrating In-Store Technology To Facilitate Fulfillment Ben Burmaster, President Founder, Snuggle Bugz Lauren Teslia, Director of Omni-Channel Commerce, Roots Jim Reynolds, Director, eCommerce Product Management, Indigo Barbara Schiffner, Sr. Director, IT, Emco Corporation 11:40 Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment Philippe Chevalier, Head of Logistics, Frank Oak 12:00 Luncheon For All Attendees 1:00 eTail Canada 2015 Benchmarking Study 1:15 Holiday Prep: When Do You Start Preparing And When Is It Too Late? Dave Mack, VP, eCommerce, The Source 1:35 Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities Krista Collinson, VP, Logistics and e-Commerce, Toys R Us 1:55 Afternoon Refreshment Networking Break 2:25 C-Level Panel Discussion: Creative Shipping Incentives For Your Consumers Jan Gandhi, Co-Founder and CEO, The Peacock Parade Jennifer Ger, Co-Owner, Foxy Originals Marika Brose, Founder and Creative Director, MERCI David Michaels, President, Michaels.ca 2:55 Interactive Roundtable Working Groups 1. Allocating Inventory For Online And In-Store: Building Cross-Channel Inventory Catherine Brisebois, Director of Corporate Projects, Groupe Dynamite 2. Building A Seamless Supply Chain: Navigating Shipping From Store Marc Schwartz, eCommerce and Digital Marketing Lead, Boathouse/ Stance Stores 3. Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment Philippe Chevalier, Head of Logistics, Frank Oak 4. Holiday Prep: When Do You Start Preparing And When Is It Too Late? Dave Mack, VP, eCommerce, The Source 5. Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities Krista Collinson, VP, Logistics and e-Commerce, Toys R Us 6. Key Metrics For Omni-Channel Success Trevor Newell, President and Founder, Shop.ca Philippe Chevalier, Head of Logistics, Frank Oak Shem Szot, eCommerce Biz Development Digital Marketing Manager, Hewlett Packard Lewise Hiltz, VP, Omni-Channel Marketing and Innovation, iStore 7. Integrating In-Store Technology To Facilitate Fulfillment Ben Burmaster, President Founder, Snuggle Bugz Lauren Teslia, Director of Omni-Channel Commerce, Roots Jim Reynolds, Director, eCommerce Product Management, Indigo Barbara Schiffner, Sr. Director, IT, Emco Corporation 8. Creative Shipping Incentives For Your Consumers Jan Gandhi, Co-Founder and CEO, The Peacock Parade Jennifer Ger, Co-Owner, Foxy Originals Marika Brose, Founder and Creative Director, MERCI David Michaels, President, Michaels.ca 3:50 End Of eTail Canada 2015
  11. 11. Transforming Retail. Together. PAGE 11 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Monday, May 11, 2015 8:00 Continental Breakfast Registration 8:45 Welcome Remarks Megan Kessler Event Director eTail Canada 2015 8:50 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 9:00 Best Buy Canada’s Journey To Total Retail Thierry Hay-Sabourin VP, eCommerce Best Buy Canada and Future Shop As Canadians migrate towards an online shopping experience, how can retailers adapt to meet and exceed the eCommerce expectations that are being set forth? Join Thierry Hay-Sabourin as he provides insight into how Best Buy Canada has revitalized its retail approach and refined its digital strategy. Learn how ‘Total Retail’ has gone from an innovative concept to now truly encompassing the multiple avenues through which Canadians shop, and discover what eCommerce innovations Best Buy Canada is introducing next as it continues to cater to customers throughout their shopping journey. • Breaking down channels to create a consistent and collaborative ‘Total Retail’ experience • Bridging the gap between shopping online and in- store through a fresh retail perspective • Sharing successes and building on partnerships to grow eCommerce in Canada 9:20 Where To Start With e-Commerce: Understanding What You Have And What You Need To Succeed Enrico Del Grande CMO Fruits Passion Large or small companies, all have different challenges according to their industries’ economy, internal structure, corporate beliefs, current technological infrastructures and available resources. But all are now facing the same challenge; what can e-commerce really do for my company and how can we all benefit from it? • Where do I start? • What can I do? • What more can I do? • What can I do better? These are all relevant questions that require some serious thought. Take a moment to assess the tools/ skills/advantages you currently possess, as well as what you will need in order to move forward no matter the e-commerce solution you intend to implement. In this session, Enrico explains how taking one step back can sometimes be necessary to take many profitable steps forward later on. 9:40 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience James Connell VP, eCommerce Roots Canada Chris Cocca Director, eCommerce Product Four Seasons Hotels Resorts Elliot Tepperman VP, eCommerce ELTE Tanbir Grover Senior Director, eCommerce Lowe’s Companies Canada As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate form versus function in which they: • Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle • Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span • Provide a rich user experience with accurate search abilities to browse products: getting back to basics 10:10 Morning Refreshment Networking Break Conference Day One: Total eTail Experience: The Most Imperative Topics For Deep Dive Learning
  12. 12. Transforming Retail. Together. PAGE 12 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Monday, May 11, 2015 • Conference Day One continued 10:40 Roundtable Discussions (First 3 Rotations) These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers. 1. Capturing Customers And Generating Sales Through Affiliate Marketing Channels Paresh Vadavia, Co-Founder Director Of Affiliate Marketing, OPM Pros 2. The Ghost Economy Revealed: Why 25% Of Retail Sales Occur At Zero Or Negative Margins Steve Bielawski, Sales Director, North America, OrderDynamics 3. Optimizing Check-Out And Reducing Cart Abandonment Jim Davidson, Head of Research, Bronto Software 4. Creating Partnerships To Optimize Online Marketing And New Customer Acquisition Steven Davis, General Manager, Groupon National 5. Providing An Optimized And Secure Online Experience For Your Customers Executive Presenter, Akamai 6. The Value Of Pre-Market And In-Market Retail Segments To Help Brands Identify, Capture And Convert Cash In Hand Consumers John S. Fanous, VP, Central Region Sales Shopper Marketing, Mediative Tracked Lunches 12:00 Luncheon For All Attendees In The King Street Social Restaurant 12:00 2015 eTail Canada Advisory Board Lunch (Invitation Only) 1:00 Continuation Roundtable Discussions (Second 3 Rotations) 2:15 Afternoon Refreshment Networking 2:45 Continuation Of Roundtable Discussion (Last 3 Rotations) 4:00 Coffee Break 4:20 Optimizing eMail Marketing Through Personalization Idan Driman Director, Digital Marketing Production Sears Canada E-mail undoubtedly remains brands’ leading marketing tool. Though brands continue to see success with direct marketing, it’s imperative to keep your campaigns’ content fresh and relevant. As e-mail open rates continue to increase, examining the return of the vehicle via metrics helps you with increasing your lead-gen. Join Idan as he discuss e-mail data tactics to entice online shopping by knowing the consumers’ favorite products and frequent purchases. He explains: • Why personalization is a necessity for today’s e-mail programs • Examples for personalized e-mail based upon search and shop behavior • What is the right balance between mass-and personalized e-mails 4:40 Panel Discussion: Managing Mobile For High Impact Experiences Lauren Steinberg Sr. Manager, Marketing – eCommerce Loblaw Companies Limited Karim Hemani VP, Omnichannel Ecommerce easyhome Ltd. Darren Perlman Operation Manager Jean Machine Your brand is the hands of the consumer at all times via mobile, and you need to capitalize on this level of engagement. As mCommerce, is a necessity for your marketing mix, you need a solid mobile marketing strategy. Is an app better for you to entertain and educate the consumer versus a responsive-designed site? Do you need different apps to entertain and service different clientele? This panel of experts demonstrates their successes and challenges with mobile applications and the future of mCommerce: • Native app versus a hybrid app: deciphering the best way to build high touch experiences to service the customer • Analyzing the time and expense of building individual apps to serve segmented audiences • Assessing Responsive Design: creating a consistent web and content experience across every platform while rolling your website content into a single code base • Responsive Design debate: Is it worth the risk and time to eliminate the unique mobile experiences? • Analyzing the real-time data your brand can ingest…and turning that data into instant messaging 5:10 Closing Keynote Address Jamie Clarke CEO and Co-Founder Live Out There Jamie Clarke is a Canadian adventurer, author, filmmaker, and retail entrepreneur. Jamie co-owns two adventure apparel retailers based out of Calgary, Alberta. The Out There Adventure Centre is a bricks and mortar shop on Stephen Avenue in downtown Calgary. Live Out There. com is an online outdoor apparel store that serves all of Canada online. Join Jamie as he discuses his business adventures in starting a pure play and conquering the eCommerce world….and what inspires him to be an avid entrepreneur. 5:30 Cocktail Reception at The King Street Social Bar, Hosted By OrderDynamics This reception is only open to participants of this day’s sessions.
  13. 13. Transforming Retail. Together. PAGE 13 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Tuesday, May 12, 2015 8:00 Continental Breakfast Registration 8:45 Welcome Remarks Megan Kessler Event Director eTail Canada 2015 8:50 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 9:00 Exploring Tactics To Increase Your Customers’ Spend Online Trevor Newell President and Founder Shop.ca As part of your omni-channel initiatives, eTailers live and die by the ability to connect data points across platforms in order to maximize efficiencies and increase shopping cart basket size. Through data analysis and business insights eTailers can now predict by day, by hour, which products, brands and promotions will hunt with shoppers while providing improved profitability per order. Join Trevor as he explores: • Customer segmentation CRM strategies that align profile and purchase behavior to predictive and personalized shopping • The end-to-end Brand experience from inspirational discovery to unboxing • Keys to increasing Average Order Value by analyzing click stream path related to search, navigation, recommendations and in-cart upsell/cross sell • Life-time value and the drive to engage repeat customers to profitability with a strong focus on product margin and cost per order 9:20 How Trust Drives eCommerce Differentiation And Conversions Rachel Yokum Sr. Product Marketing Specialist Symantec Corporation Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover: • When trust can differentiate your brand and validate your website • How successful brands leverage trust to elevate traffic, interactions and site stickiness • Why your company’s leaders will thank you for advocating best practices that inspire trust • Which best practices and tools can project trust throughout the customer experience 9:40 eTail Canada 2014 Benchmarking Study 9:55 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration Robert Bigler Director, Digital Transformation Selfridges Peter Watanabe Director, Marketing and eCommerce Staples Canada Georgia Genovezos Senior Director eCommerce Groupe Dynamite Richard Cohene VP, Marketing Beyond The Rack As brands de-silo, there have been changes across retail brand organizations as to who oversees what… and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders: • CEO: understanding the imperative need for omni- channel strategies and opening budget • CMO: managing enterprise-wide marketing strategies lead to eCommerce sales • CTO: building technology platforms that allow for accurate data flows of information for online and in- store customer views • COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship Conference Day Two: eCommerce Implementations That Invigorate Your ROI
  14. 14. Transforming Retail. Together. PAGE 14 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Tuesday, May 12, 2015 • Conference Day Two continued 10:25 How To Build A Better Shopping Experience? Put Your Customer In The Driver’s Seat. Danielle Doiron Director, Parcels eCommerce Market Development Canada Post Rapid growth in Canadian eCommerce has had a significant impact on the steadily increasing needs and expectations of Canadian consumers. Shoppers are demanding far greater flexibility, convenience and control in the overall shopping experience - which does not end at checkout. It extends to getting the purchase into the shopper’s hands and beyond. Learn more about the growing expectations for the Canadian consumer’s omni-channel shopping experiences from the country’s leading B2C delivery provider. • Taking a look at 2014 e-commerce growth highlights and the first quarter results from 2015 • Discussing the importance of making a delivery promise to your shoppers…..and keeping it • Tailoring your omni-channel strategies to allow shoppers to customize their own shopping, delivery and returns experiences 10:45 Morning Refreshment Networking Break In The Solutions Zone 11:25 C-Level Chat: Building An Enterprise’s Omni-channel Experience Stéphane Bérubé CMO L’Oréal Canada Stéphane has been an executive in the CPG categories for seventeen years, and most recently lead L’Oréal Canada as the General Manager of Media Innovation, and now as CMO. Join Stéphane as he discuss some of the success stories and challenges L’Oréal Canada faces as it continues to adapt and thrive in the digital age. 11:45 Building On The Promise: Helping eCommerce Thrive In Canada David Sweet MP, Chair House of Commons Standing Committee on Industry, Science and Technology In 2012, the Canadian Parliament’s Standing Committee on Industry, Science and Technology released a report titled E-Commerce: Pursuing the Promise -- which was based on the testimony of almost three dozen leading Canadian experts in the field and research done by the Committee and Industry Canada. The report took stock of the state of eCommerce in Canada, the role the Government of Canada could play in helping the industry flourish, ensuring Canadians from coast-to-coast would have access to these opportunities, ensuring consumers are protected and that the federal government helped, not hindered, entrepreneurs in seizing the moment. MP Sweet will review federal initiatives related to and since his Committee’s report, how it fits with Canada’s digital strategy and what the future holds. 12:05 Interactive Roundtable Working Groups These interactive sessions are your opportunity to ask personal Q A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time. 1. Exploring Tactics To Increase Your Customers’ Spend Online Trevor Newell President and Founder Shop.ca 2. How Trust Drives eCommerce Differentiation and Conversions Rachel Yokum Sr. Product Marketing Specialist Symantec Corporation 3. Evolving Roles To Build Cross-Channel Collaboration Robert Bigler Director, Digital Transformation Selfridges Peter Watanabe Director, Marketing and eCommerce Staples Canada Georgia Genovezos Senior Director eCommerce Groupe Dynamite Richard Cohene VP, Marketing Beyond The Rack 4. How To Build A Better Shopping Experience? Put Your Customer In The Driver’s Seat. Danielle Doiron Director, Parcels E-commerce Market Development Canada Post 5. Building On The Promise: Helping eCommerce Thrive In Canada David Sweet Member of Parliament and Chair of Standing Committee on Industry, Science and Technology 6. How Wearables Will Affect The In-Store Digital Experience Paul Sine VP Marketing TIMEX
  15. 15. Transforming Retail. Together. PAGE 15 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Tuesday, May 12, 2015 • Conference Day Two continued 7. Pure Play Goes Multi-Channel: Cultivating Offline Success Erin Green Country Lead Canada, Etsy 8. Social Media Content Marketing In The User Journey Ammar Khan Social Media Manager Ford Motor Company 9. Social Media Psychology Roundtable Kristen Johnson Online Marketing Coordinator Parasuco Jeans Inc 10. Launching A Transactional Website And Analyzing Success KPIs For New eComm Businesses Jaylone Lee eCommerce Manager BESTSELLER Tracked Lunches 1:00 Luncheon For All Attendees In The King Street Social Restaurant 1:00 Invitation-Only Luncheon Presentation Hosted By iProspect For more information please contact Cheryl Porter, eTail Canada Meeting Planner, at Cheryl.Porter@wbresearch.com Track Sessions Begin 2:00 Track A: Satisfaction Guaranteed: Customer Experiences That Wow 2:00 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 2:10 Shoppable Magazines And Readable eCommerce Sites: How Content And Rich Media Are Changing The eCommerce Landscape Josh Johnston Director, User Experience Spud.com Wenowliveinaworldwheremagazinesareadding ecommercefunctionalityandtraditionalecommerce websitesarecreatingcontentthatlooksasthoughitcame fromamajorpublishingfirm.Whatishappeningandhow canyouleveragethisrapidlygrowingtrendtoprotect marginsandincreaseyourecommerceconversionrate? JoshJohnstonwillwalkyouthroughthisnewrealityand explainhowonlinebusinessesareleveragingdifferent typesofcuratedcontenttosolveageoldcustomer problems.In this presentation you learn: • How complex businesses are using content to build customer trust and improve site conversion • How content heavy websites are adding ecommerce functionality to further monetize website traffic • What rich media your business should be building your content strategy around and what marketing channels you should be deploying that media in 2:30 The “Always Open” Storefront: Driving Retail Revenue Through Digital Channels Chris Lord SVP, Global Growth Strategy and Marketing HGS Digitally savvy consumers and their preference for online channels have dramatically changed the retail customer journey. Customers expect to be able to effectively shop and get support 24/7 online in a manner that is very different from the past. Learn how to implement strategies that drive online sales with minimal capital investment such as 24/7 always available integrated digital self-help, cross channel brand management, agent-assisted online engagement, video chat and customer analytics leading to a high- impact customer experience. Industry-leading case examples will provide practical innovation strategies to optimize the customer experience and make your company more competitive. • Mapping the e-commerce customer journey • Removing friction points that impede sales conversion • Examining the latest strategies for driving online revenue 2:50 Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel Mark Holowaychuk CEO Vitamart.ca David Barclay Owner/Operator Stolen Riches Johnny Russo Director, Ecommerce and Digital Marketing Bentley Leathers Inc. With omni-channel being as popular as ever, the experience does not end when the customer adds their credit card information to order. With customer expectation as high as ever, your brand must deliver on a premier end-to-end user experience. This panel of experts discusses how you can influence your customer to buy again just by opening their parcel. Session continued next page
  16. 16. Transforming Retail. Together. PAGE 16 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Tuesday, May 12, 2015 • Conference Day Two continued Join them as they share tips on: • Thinking about the experience: considering where and when customers are opening the parcel • Defeating post-purchase dissonance: delivering on the shipping experience with communications • Inserting a “surprise and delight” item—samples that excite the customer, giving them incentive to buy online and ship • Post-receiving experience: nudging consumers with marketing collateral to share their experience via social media 3:20 Afternoon Refreshment Networking Break In The Solutions Zone Please note after the refreshment break, we will rejoin as a general session. Track B Begins 2:00 Track B: Shipping Innovation To Increase Profit 2:00 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 2:10 Lowering Your Cost To Serve Through “Open Platform” Logistics Mike Bhaskaran Chief Operating and Technology Officer Beyond The Rack In this session, learn how Beyond the Rack has steadily improved its operating margins by focusing on big wins in its supply chain, including: content creation, customer service, fulfillment and last mile logistics. Other e-trailers are already starting to leverage BTR’s open platform approach to e-commerce logistics… discover why. 2:30 Have You Optimized Your Supply Chain For The World Of eCommerce? Ryan Persad Director Purolator Logistics Purolator Inc. Canadian businesses are catching on to the tremendous impact eCommerce is having on business and consumer buying habits with online sales experiencing explosive growth. Retailers are now evaluating their supply chain and adjusting it to meet the demands of ecommerce processing and fulfillment. Learn how third party logistics partners can help manage critical warehousing, order fulfillment, distribution and transportation needs to improve speed to market and deliver on the promises and expectations you’ve made to your customers. This presentation will offer insight about: • Building your best supply chain with a streamlined omni-channel solution • Improve speed to market to reduce order-to-delivery time • Optimize returns management process and customer returns experience 2:50 Panel Discussion: Tactics To Reduce Shipping And Operational Costs Fred Pritchard VP and Co-owner Golda’s Kitchen Brad Davies Director of eCommerce Grand Toy Limited Alexandre Hubert Supply Chain Logistics Senior Manager Browns Shoes Martin Priest Manager, Online Business Development Lowe’s Companies Canada Shipping costs are one of the main issues consumers have when it comes to online fulfillment. To tackle this issue, the experts on the panel have re-organized their logistics to reduce cost within their brand, and as a result, the savings are translated to end-users. Tips covered in this panel include: • Streamlining operations to reduce the number of touches from departments/headcount • Strategies to increase fulfillment staff while managing your payroll • Consolidating data to ship from fulfillment store near your customer’s location • Showing products that are available for in-store pick up near the customer to mitigate cost 3:20 Afternoon Refreshment Networking Break In The Solutions Zone Please note after the refreshment break, we will rejoin as a general session.
  17. 17. Transforming Retail. Together. PAGE 17 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Tuesday, May 12, 2015 • Conference Day Two continued 4:00 Interactive Roundtable Working Groups These interactive sessions are your opportunity to ask personal Q A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time. 1. Shoppable Magazines And Readable eCommerce Sites: How Content And Rich Media Are Changing The eCommerce Landscape Josh Johnston Director, User Experience Spud.com 2. Lowering Your Cost To Serve Through “Open Platform” Logistics Mike Bhaskaran Chief Operating and Technology Officer Beyond The Rack 3. Have You Optimized Your Supply Chain For The World Of eCommerce? Ryan Persad Director Purolator Logistics Purolator Inc. 4. Surprising And Delighting Your Consumers When Receiving Their Parcel Mark Holowaychuk CEO Vitamart.ca David Barclay Owner/Operator Stolen Riches Johnny Russo Director, Ecommerce and Digital Marketing Bentley Leathers Inc. 5. Tactics To Reduce Shipping And Operational Costs Fred Pritchard VP and Co-owner Golda’s Kitchen Brad Davies Director of eCommerce Grand Toy Limited 6. Tactics To Reduce Shipping And Operational Costs Alexandre Hubert Supply Chain Logistics Manager Browns Shoes Martin Priest Manager, Online Business Development Lowe’s Companies Canada 7. Breaking Down Demographics For Maximized Returns On Targeted Facebook Ads Neil Turner Director of Marketing Canada’s Motorcycle 4:55 Reinventing Loyalty In The Digital Era Carol Deacon SVP, Digital Loyalty Canadian Tire Retail Recently Canadian Tire evolved its iconic loyalty program, launching My Canadian Tire ‘Money’ as part of its long-term digital strategy. As the pioneer of loyalty in Canada, Canadian Tire understands how a strong loyalty program can be utilized to capture customer data for personalized communications, while also supporting enhanced customer experiences online and in-store. From the session: • Learn how to stretch the bounds of a traditional loyalty program in an omni-channel environment • Gain key insights into the value of data and how it can facilitate more relevant interactions with customers • Increase understanding of how to gain lifelong, loyal customers 5:15 Cocktail Reception In The Solutions Zone: Industry Talent Networking Cocktail Hour Hosted By Patty Shapiro Associates Join your fellow eTailers for cocktails and fun. In this interactive session, you will also have the opportunity to meet with Canada’s top retail talent through Patty Shapiro and Associates who can help build your team of tomorrow by introducing you to their best candidates.
  18. 18. Transforming Retail. Together. PAGE 18 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Wednesday, May 13, 2015 8:00 Continental Breakfast Registration 8:45 Welcome Remarks Megan Kessler Event Director eTail Canada 2015 8:50 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 9:00 Using Digital To Drive In-Store Traffic Drew Cashmore Sr. Director, Digital Shopper Marketing Walmart Canada Corp. Today’s consumer is more entrenched in the buying experience than ever before and has an expectation of being able to shop anywhere, at any time with consistency in assortment, pricing and even location of items in a physical environment. Retailers, especially ones with brick mortar presence, are having to quickly adapt to these changing expectations This presentation will discuss: • How brands are leveraging digital technologies to push customers to store • The interplay between digital and physical environments and consumer expectations for both • How physical retail environments will change over the next five years to accommodate for this shift 9:20 Maximizing Every Opportunity To Drive Conversions Rob Deichert Managing Director, North America Criteo As the consumer’s path to purchase becomes increasingly complex and fragmented, the ability to efficiently scale conversions can become a key competitive advantage for ecommerce marketers of all sizes. But capitalizing on this opportunity requires the ability to reach customers at the right time, with precisely the right message, on any device. In this session we’ll present insights, tips and case studies to help you extend your performance marketing strategy across devices and through the funnel in order to boost sales and improve ROI. 9:40 Enhancing Customer Personalization - The Digitization of Canada’s Leading Sporting Goods Retailer Frederick Lecoq SVP Marketing Canadian Tire The rise of eCommerce is forcing brick-and- mortar retailers to push the boundaries of in-store experiences and provide next-level customer service to drive foot traffic. The modern shopper’s high expectations have spawned a new experiential retail environment that marries intelligent technologies and innovative brands to create an emotional in-store customer experience. FGL Sports’ premier banner, Sport Chek the largest national retailer of sporting goods, footwear and apparel has begun breaking ground in the emerging world of digital retail. Learn how to develop innovative store experiences and create marketing programs that deliver incredible consumer response and business results. Discussion centers around: • Delivery, experience and personalization: creating value for the consumer through experiences (stores, brand, advertising and assortment). • Increasing online traffic and online in-store sales revenue • Testing the in-store sales impact of replacing print flyers with digital marketing 10:00 Morning Refreshment Networking Break In The Solutions Zone 10:40 Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices Adam Gizzie Director, eCommerce Digital Marketing NYGÅRD International James Budd Sr Mgr, Ecommerce and Digital Media Northern Reflections Glenn Burton Director, eCommerce Neatfreak Group Inc Jessica Armstrong Digital-eCommerce Team Lead Unilever Content is king for marketers today. But content isn’t just for consumers’ entertainment—you need to Conference Day Three: Omni-Channel Strategies To Future-Proof Your Business
  19. 19. Transforming Retail. Together. PAGE 19 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Wednesday, May 13, 2015 • Conference Day Three continued establish enterprise-wide best practices as to what rules and links are essential to your brand’s SEO plan. The experts on this panel share their best practices in: • Building fresh and relevant content for SEO optimization • Curating your brand’s products to ensure your product is relevant in the targeted consumers’ search • Creating legitimate, valuable content for search engines to rank with essential, relevant keywords • Incorporating keywords in social and brand content to make your webpage rank higher than your competitors 11:10 hybris, an SAP Company Presentation Executive Presenter, hybris, an SAP Company 11:30 C-Level Chat With Jennifer Steckel Elliott, SVP CMO, Danier Leather Jennifer Steckel Elliott SVP CMO Danier Leather Jennifer is responsible for Danier Leather’s brand evolution, taking existing and new customers on an exciting fashion experience across Canada’s 90 store chain and the digital world. She has delivered on business results by leading this evolution across multiple portfolios: overall art and copy direction, PR, advertising, visual merchandising, store design, digital, ecommerce, research and CRM. Join Jennifer as she discusses her digital roadmap for success. 11:50 Interactive Roundtable Working Groups These interactive sessions are your opportunity to ask personal Q A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time. 1. Using Digital To Drive In-Store Traffic Drew Cashmore Sr. Director, Digital Shopper Marketing Walmart Canada Corp 2. Maximizing Every Opportunity To Drive Conversions Rob Deichert Managing Director, North America Criteo 3. Enhancing Customer Personalization - The Digitization of Canada’s Leading Sporting Goods Retailer Frederick Lecoq SVP Marketing FGL Sports and Marks Canadian Tire 4. Leveraging Social Content To Enhance Your SEO Best Practices Adam Gizzie Director, eCommerce Digital Marketing NYGÅRD International James Budd Sr Mgr, Ecommerce and Digital Media Northern Reflections Glenn Burton Director, eCommerce Neatfreak Group Inc Jessica Armstrong Digital-eCommerce Team Lead Unilever 5. More Than Likes—Using Social Media For Enterprise-Wide Initiatives Maxime Miville Deschenes Senior E-commerce Manager L’Oréal Di Gallo Director, Social Media Indigo Kristen Johnson Online Marketing Coordinator Parasuco Jeans Inc. Jeremy Stobo eCommerce Manager DAVIDsTEA 6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation Renee Racine-Kinnear VP of Customer Experience – Digital Indigo.ca 7. Tips To Obtain Consumers’ Data Information And Earning Their Trust Indar Chanicka Manager, eCommerce, Canada The Body Shop Neal Bouwmeester DigitalMarketing/SocialMediaSeniorManager Nissan Canada Inc. Kerrie Palmer CRM Manager Reitmans 8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs Dave Nagy VP, Marketing Live Out There 9. Executing An Omnichannel View Of Customers: Shifting From Traditional Retail Marketing To Digital Integration Claire Bara VP, Marketing RONA
  20. 20. Transforming Retail. Together. PAGE 20 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Wednesday, May 13, 2015 • Conference Day Three continued 10. Obtaining Executive Approval For Omni-Channel Strategies Noah Goldberg Director, eCommerce Ardene Craig Hudson VP, Online Operations Indigo Chiara Steffenini eCommece Manager EQ3 Chance Nguyen E-Commerce Manager Ren’s Pets Depot 11. How To Succeed As A Multi-Marketplace Online Retailer Alaa Hassan Vice President iNetVideo.com 12. hybris, an SAP Company Presentation Executive Presenter, hybris, an SAP Company Tracked Lunches 12:45 Luncheon For All Attendees In The King Street Social Restaurant 12:45 VIP Think Tank As an eCommerce executive, it’s your responsibility to grow your online business and promote a customer centric value proposition throughout your organization. The VIP Think Tank is your opportunity to gain honest feedback, debate strategic ideas and share high level insights behind closed doors. This is an invite-only session. To request an invitation, please email eTail Canada Event Director, Megan Kessler, at Megan.Kessler@wbresearch.com. Track Sessions Begin 1:45 Track A: Utilizing Social As A Successful Sales Channel 1:45 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 1:55 Panel Discussion: More Than Likes— Using Social Media For Enterprise-Wide Initiatives Maxime Miville Deschenes Senior E-commerce Manager L’Oréal Di Gallo Director, Social Media Indigo Kristen Johnson Online Marketing Coordinator Parasuco Jeans Inc. Jeremy Stobo eCommerce Manager DAVIDsTEA Tags, Tweets, Posts, Selfies...how are these things actually helping your brand? Social is today’s word of mouth, and your brand needs to capitalize on organic influence. Smart marketers make the most of existing platforms. The dynamic new media world requires agile strategies and utilizing platforms’ unique infrastructure, growth hacks and SEO to create a humanized, authentic brand experience that can be spread across your enterprise. The executives on this panel discuss: • Building cross-platform customer loyalty: tactics for initiating new customers, maintaining engagement encouraging participation • Global vs. local: how to have a cohesive global message by using local channels and tailored content • A holistic approach to social strategy: utilizing social for sales, marketing, customer service, international efforts, HR, PR, events, etc. • Think like a startup: using analytics to make smart decisions 2:25 Innovation Spotlight To host an Innovation Spotlight where you may showcase a practical case study and/or tool/ technology, contact John Tashjian at John.Tashjian@ wbresearch.com or call him at 646-200-7454. 2:35 The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation Renee Racine-Kinnear VP of Customer Experience – Digital Indigo.ca Indigo is harnessing customer feedback and turning it into innovative experience design; they fully recognize their customers as co-creators of the brand’s success. Join Renee for this discussion as it winds its way through Indigo’s voice of the customer landscape, showcasing Indigo’s obsession with ideas. You’ll learn how to: • Establish grassroots feedback channels that set your brand apart • Catalogue and mine customer complaints and ideas • Close the loop by rewarding customers who contribute to your success
  21. 21. Transforming Retail. Together. PAGE 21 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Wednesday, May 13, 2015 • Conference Day Three continued 2:55 Afternoon Refreshment Networking Break In The Solutions Zone Please note after the refreshment break, we will rejoin as a general session. Track B Begins 1:45 Track B: Innovation In Data Acquisition And Integration 1:45 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 1:55 Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust Indar Chanicka Manager, eCommerce, Canada The Body Shop Neal Bouwmeester Digital Marketing/Social Media Senior Manager Nissan Canada Inc. Kerrie Palmer CRM Manager Reitmans Direct marketing undoubtedly remains a leading marketing tool. Though brands continue to see success with direct marketing, and consumers enjoy brands’ fresh content….but conversely, consumers are trying to keep private, especially with CASL. The executives on this panel discuss direct marketing data tactics to entice online shopping by knowing the consumers’ favorite products and frequent purchases by: • Outlining transparent uses of data upon in-store and online purchases • Connecting with consumers who granted implied consent through CASL through transition period July 2017 • Creating benefits, incentives, and positive experiences to get consumers to share data • Training employees in-store to collect data and sending an immediate reward for their loyalty 2:25 Innovation Spotlight To host an Innovation Spotlight where you may showcase a practical case study and/or tool/ technology, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 2:35 Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs Dave Nagy VP, Marketing Live Out There The proverbial “runway” for Canadian eCommerce companies to capture market share is beginning to close. Continued growth in online retail is spurring a wealth of new competitors and significant increases in digital marketing budgets, making your ability to “cut through” more difficult and more expensive every day. Get insight into how the team at LiveOutThere.com optimizes lead acquisition using a bootstrap philosophy to identifying and targeting consumers: • Analyze your prospect funnel and determine where budget inputs will have the most impact • Gather data and create actionable insights with cross-functional teams • Perfect the “art of the pivot” by optimizing campaign focus on-the-fly • Measuring your most efficient tactics to drive budget scalability 2:55 Afternoon Refreshment Networking Break In The Solutions Zone Please note after the refreshment break, we will rejoin as a general session. 3:35 Executing An Omnichannel View Of Customers: Shifting From Traditional Retail Marketing To Digital Integration Claire Bara VP, Marketing RONA The path to digital integration and multichannel marketing has yet to be implemented by many Canadian companies. The larger the company, the more complex and difficult it can be to plan for and implement the shift, which includes making changes to marketing, store operation processes, internal systems and, above all, the company’s culture. Learn the steps necessary to ensure your company successfully makes that digital shift from RONA’s VP Marketing Claire Bara, whose company has recently embarked on the path to digital integration. • Discover the step-by-step approach taken by RONA to make the shift, both internally and externally • Find out how to mobilize the key players • See the early results and impact digital integration is having on the company
  22. 22. Transforming Retail. Together. PAGE 22 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Wednesday, May 13, 2015 • Conference Day Three continued 3:55 Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies Noah Goldberg Director, eCommerce Ardene Craig Hudson VP, Online Operations Indigo Chiara Steffenini eCommece Manager EQ3 Chance Nguyen E-Commerce Manager Ren’s Pets Depot Breaking into the omni-channel business does take a giant-leap for brands, and the decision comes from the top. Sometimes, the executives are the ones that need a little nudge for these strategies. The executives on this panel share their tactics as to what points you can deliver to make your C-suite believers by: • Establishing the need with your CEO for business- wide benefits, de-silo’ing for sales success • Conducting an internal assessment to build strategies and investments and articulating logistics costs • Working with IT: getting the department to understand key initiatives for omni-channel success • Building marketing objectives to relay omni-channel benefits to the customer 4:25 How To Succeed As A Multi-Marketplace Online Retailer Alaa Hassan Vice President iNetVideo.com Selling online through your web store already has its challenges. Imagine selling on multiple marketplaces such as eBay, Amazon, Shop.ca and others. Nonetheless, having a multi-channel strategy can certainly benefit your brand but careful planning, technology integration and operational measures must be in place before going that route. With over 13 years of online experience as a multi-channel retailer of movies and videos games, Alaa Hassan shares key points that must be considered in order to succeed. • Every marketplace needs a strategy o Catalog o Pricing o Branding o Marketing • Technology is key o Inventory o Order management o Logistics • Meeting customer expectations o Managing your reputation o Following marketplace policies o Delivering top notch service 4:45 End Of Day Three
  23. 23. Transforming Retail. Together. PAGE 23 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Thursday, May 14, 2015 8:15 Continental Breakfast Registration 9:00 Welcome Remarks Megan Kessler Event Director eTail Canada 2015 9:05 Chairperson’s Opening Address To chair this session, contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. 9:15 Allocating Inventory For Online And In- Store: Building Cross-Channel Inventory Catherine Brisebois Director of Corporate Projects Groupe Dynamite Inventory management is a complex puzzle for any brick-and-mortar retailer. Robust processes and sophisticated tools are necessary to ensure that the right product is in the right stores, in the right quantities (and sizes) and at the right time. The rise of omni-channel strategies have further amplified the complexity of inventory management, requiring retailers to not only monitor and balance inventory across its network of brick-and-mortar stores, but also across multiple sales channels that each represent a different “customer”. As such, retailers need to define robust yet dynamic inventory policies that will support the expected performance of each channel, while providing the necessary flexibility to optimize inventory across channels. Many questions need to be answered. Should inventory be segregated by channel to protect any channel from being starved? If so, should the segregation be virtual or physical? How and when should the inventory reserves be re- balanced? Who should control the re-balancing? What are the right metrics to monitor the success of your cross-channel inventory management practices? This session aims at explaining how Groupe Dynamite has gone about improving the efficiency of its cross- channel inventory management: Highlighted areas include: • Inventory policies and business rules • Supporting processes • Decision tools and IT systems • Governance and performance 9:35 Panel Discussion: Key Metrics For Omni-Channel Success Trevor Newell President and Founder Shop.ca Philippe Chevalier Head of Logistics Frank Oak Shem Szot eCommerce Biz Development Digital Marketing Manager Hewlett Packard Lewise Hiltz VP, Omni-Channel Marketing and Innovation iStore Developing best practices for omni-channel success that are based on consumer end-to-end behavior are essential for successful customer acquisition, cultivation and retention. By creating a well-measured strategy with these KPIs, you will set your company on the path to success: • Timing: how long it takes to get to the consumer when an order hits the system • Costs: weekly and monthly—how the big picture and nuggets of information build your budget • Sales and marketing promotions: did they increase order value? Knowing how to target the right message to the right consumer • Inventory: monitoring thresholds and cost to deliver on most popular items 10:05 Innovation Spotlight To host an Innovation Spotlight where you may showcase a practical case study and/or tool/ technology, contact John Tashjian at John.Tashjian@ wbresearch.com or call him at 646-200-7454. 10:15 Morning Refreshment Networking Break 10:50 Building A Seamless Supply Chain: Navigating Shipping From Store Marc Schwartz eCommerce and Digital Marketing Lead Boathouse/Stance Stores Creating a truly omni-channel experience in retail requires the blurring of lines between online and in- store. eTail Fulfillment Focus Day
  24. 24. Transforming Retail. Together. PAGE 24 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Thursday, May 14, 2015 • eTail Fulfillment Focus Day continued Creating a seamless supply chain between online fulfillment and a national store chain takes planning, patience and perseverance. In this session, you will learn about the ups and downs a midsize Canadian retailer faces in navigating shipping from stores, including: • Creating clear requirements and communicating them to the team • Bridging the gap between ecommerce platforms and in-store POS/ERP • Piloting and training in-store staff and the fulfillment team • Rollout, lessons learned and a view of the next step 11:10 Panel Discussion: Integrating In-Store Technology To Facilitate Fulfillment Ben Burmaster President Founder Snuggle Bugz Lauren Teslia Director of Omni-Channel Commerce Roots Jim Reynolds Director, eCommerce Product Management Indigo Barbara Schiffner Sr. Director, IT Emco Corporation As the consumer becomes more on the go and tech- savvy, retailers look to in-store technology to tie the digital experience to brick and mortar; this further allows your order-management systems to tie together. Join this panel as they discuss how implementing POS in your store enhances the fulfillment process for the consumer, and how they are getting sales associates to adopt to technology. Additional takeaways include: • Supplying customer self-service technology to build a discovery path of product options • Adding kiosks to add to the “endless aisle” of options for your customer • Supplying iPads for store-associates for direct customer service and product help • Converting the store-operations mindset—catering to the customer purchase path 11:40 Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment Philippe Chevalier Head of Logistics Frank Oak As online shoppers have come to expect fast and reliable shipping options, order fulfillment processes can make or break your customer experience. This session covers best practices for managing high- volume order fulfillment, including: • Scaling labor and IT servers to comfortably handle peak times and sales promotions • Coordinating with buying and sales teams to anticipate upcoming order and traffic spikes • Finding creative 3rd-party logistics solutions that cut down on processing times and costs • Modulating shipping tasks for fast and easy scaling at the drop of a hat 12:00 Luncheon For All Attendees In The King Street Social Restaurant 1:00 eTail Canada 2015 Benchmarking Study 1:15 Holiday Prep: Getting The Most From Canada’s Newest Sales Phenomenon… Black Friday Cyber Monday Dave Mack VP, eCommerce The Source Do you remember when Boxing Week used to be the biggest sales event of the year? In the very near future that’s what many of us will be saying as the 4-day Black Friday Cyber Monday weekend quickly eclipses Boxing Week as the biggest revenue weekend of the year for Canadian retailers. Learn from one of Canada’s Top E-Commerce leader, how you need to start preparing now so you’re ready to make the most out of Black Friday Week 2015. In this session, Dave covers: • It’s a US event – does it really matter to consumers in Canada? Does this thinking still exist in your organization? • How much of an issue is scalability and is it only fulfillment that could struggle to keep up? • How does Cyber Monday fit into this event and your preparation schedule? 1:35 Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities Krista Collinson VP, Logistics and e-Commerce Toys R Us At Toys R Us, Krista Collinson has lead the organization to become the greatest omni-channel kids retailer in Canada by building a core online assortment that allows for growth of online business. Building inventory assortment also means new mediums of delivery to meet customer demand for the added products. In this session, Krista explains how she has implemented an OMS that delivers faster and cuts operations cuts. Join to learn how to get enterprise-wide buy-in by: • Building inventory accuracy for real-time inventory management
  25. 25. Transforming Retail. Together. PAGE 25 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Thursday, May 14, 2015 • eTail Fulfillment Focus Day continued • Implementing your ship-from store program: steps to follow and achieve success • Incentivizing your sales associates to pick, pack and ship 1:55 Afternoon Refreshment Networking Break 2:25 C-Level Panel Discussion: Creative Shipping Incentives For Your Consumers Jan Gandhi Co-Founder and CEO The Peacock Parade Jennifer Ger Co-Owner Foxy Originals Marika Brose Founder and Creative Director MERCI David Michaels President Michaels.ca There’s no denying it—shipping is the #1 pain point for Canadian consumers when it comes to ordering online. So why not sweeten your deals a little? By truly understanding your consumers’ shopping habits, you can entice them with creative options to ship to their home. The executives on this panel share their tips to: • Understand your customer profiles: breaking down data to know where they want to purchase • Offer price incentives to persuade consumers to “buy in bulk” • Market free-shipping events to bump up average order size 2:55 Interactive Roundtable Working Groups These interactive sessions are your opportunity to ask personal Q A from the presentations and network in a relaxed setting. 1. Allocating Inventory For Online And In-Store: Building Cross-Channel Inventory Catherine Brisebois Director of Corporate Projects Groupe Dynamite 2. Building A Seamless Supply Chain: Navigating Shipping From Store Marc Schwartz eCommerce and Digital Marketing Lead Boathouse/Stance Stores 3. Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment Philippe Chevalier Head of Logistics Frank Oak 4. Holiday Prep: When Do You Start Preparing And When Is It Too Late? Dave Mack VP, eCommerce The Source 5. Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities Krista Collinson VP, Logistics and e-Commerce Toys R Us 6. Key Metrics For Omni-Channel Success Trevor Newell President and Founder Shop.ca Philippe Chevalier Head of Logistics Frank Oak Shem Szot eCommerce Biz Development Digital Marketing Manager Hewlett Packar Lewise Hiltz VP, Omni-Channel Marketing and Innovation iStore 7. Integrating In-Store Technology To Facilitate Fulfillment Ben Burmaster President Founder Snuggle Bugz Lauren Teslia Director of Omni-Channel Commerce Roots Jim Reynolds Director, eCommerce Product Management Indigo Barbara Schiffner Sr. Director, IT Emco Corporation 8. Creative Shipping Incentives For Your Consumers Jan Gandhi Co-Founder and CEO The Peacock Parade Jennifer Ger Co-Owner Foxy Originals Marika Brose Founder and Creative Director MERCI David Michaels President Michaels.ca 3:50 End Of eTail Canada 2015
  26. 26. Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Bringing Together The Leading Solutions Providers To Help You Achieve Branding And eCommerce Success eTail Canada Solutions Zone If you are a solution or service provider seeking to participate in the Solutions Zone, please contact John Tashjian at John.Tashjian@wbresearch.com or call him at 646-200-7454. Optimize your time at the eTail Canada conference by visiting the Solutions Zone. The Solutions Zone features companies that provide technologies and services to help you better monetize your branding and eCommerce initiatives. For your convenience, the networking activities at eTail Canada including breakfasts, coffee breaks and receptions are centrally located in the Solutions Zone. Find complete solutions for brand management and marketing, sales strategy, interactive advertising, customer relationship management, shipping and logistics, loyalty marketing, visualization technologies, merchandising, payment processing, point of sale solutions, anti- counterfeiting, and content management. All participating companies in the Solutions Zone offer the latest in solutions, as well as product management and implementation. There is a vast array of solution providers available out there…the key is finding the right one for you. Today, more than ever before, it is critical for you to make smart investment decisions that will produce immediate results. We’ve taken some of the guesswork out of the process. Only companies leading the way in eCommerce strategies will be exhibiting in the Solutions Zone.
  27. 27. Transforming Retail. Together. PAGE 27 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com About Our Sponsors AgilOne AgilOne is a cloud-based predictive marketing platform. It is used by brands including Roots Canada, The Body Shop, Rebecca Minkoff, Sports Authority and Moosejaw. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. For more information, please visit http://www.agilone.com. Akamai Akamai® is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter. Bronto Software Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, powering digital marketing for leading brands worldwide, including Armani Exchange, Timex and Samsonite. For more information, visit bronto.com. Canada Post Service 34 million customers every year with Canada Post – Your critical enabler of e-commerce. As Canada’s national distribution network, we help businesses reach this market and address the communication and distribution challenges that selling and shipping throughout Canada may present. Businesses can extend an unmatched level of convenience with our network of 6,500 retail outlets to their customers. The complete range of Canada Post delivery and service options enable businesses to reliably meet any timeline and budget requirements. Managing returns of unwanted items is faster and easier with Canada Post. Our retail outlets give customers convenient hours for parcel drop off. Alternatively, businesses can authorize customers to have Canada Post pick it up. Canada Post helps businesses service Canadians easily. Criteo Criteo delivers personalized performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 17 offices across the Americas, Europe and Asia-Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers. For more information, please visit http://www.criteo.com Groupon National Groupon’s National team collaborates with tier-one national brands seeking a fully developed mobile and online marketing platform. Groupon national programs drive in-store and online traffic, promote new customer acquisition, motivate repeat business and increase customer engagement and awareness. Groupon has more than 150 million unique visitors each month, including 77+ million in North America. More than 100 million people worldwide have downloaded the Groupon Mobile app. HGS HGS is a leader in optimizing the customer experience and helping our clients to become more competitive. HGS provides a full suite of business process management services from marketing and digital enablement services, consumer interaction services to platform enabling back office business services. By applying analytics and interaction transformation design to deliver innovation and thought leadership, HGS increases revenue, improves operating efficiency and helps to retain valuable customers. HGS expertise spans the telecommunications and media, healthcare, insurance, banking, consumer electronics and technology, retail, consumer packaged goods industries, as well as the public sector. HGS operates on a global landscape with 28,000 employees in 60 worldwide locations delivering localized solutions. HGS, part of the multi-billion dollar Hinduja Group, has over four decades of experience working with some of the world’s most recognized brands.
  28. 28. Transforming Retail. Together. PAGE 28 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com hybris, an SAP Company hybris software helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. It’s the industry’s most modern, agile, comprehensive commerce platform technology. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, PG, Levi’s and Nikon. For more information, visit www.hybris.com iProspect iProspect is Canada’s leading digital performance marketing agency. With a connected team of 2,000 digital experts across 40 countries, we are a critical partner to many of the worldís most successful brands. We help you deliver powerful and tangible business growth across all devices and digital marketing channels. Our offerings span the full spectrum of performance marketing including paid and natural search, performance display, content generation, data analytics, social media management, mobile strategy and many more. Across the globe, we make digital marketing human by bringing everything together - creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. With iProspect, we help you stay in step with your audience at every touchpoint. Maxymiser Maxymiserempowersbrandstotransformeverydigitalinteractionintoseamless,relevantandengaging customerexperienceswithitscloud-basedtesting,personalizationandcross-channeloptimization solutions.Knownforservingbillionsofindividualexperiencesacrosseverydevice,Maxymiserleverages customerdatatodramaticallyboostengagementandrevenue,whilealsodrivinglong-termbusinessvalue. Recognized by Forrester Research as a leader in online testing, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser’s Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email. Maxymiser works with some of the world’s most iconic brands, including HSBC, EPSON, Virgin Media, Alaska Airlines, Harry David, Progressive and Office Depot. Mediative Mediative is a digital marketing company that provides performance services and access to media platforms designed to help businesses enhance their digital presence and influence consumers’ path to purchase. OPM Pros OPM Pros is an award-winning affiliate marketing agency based in Montreal, Quebec that works closely with major retailers across North America to help them maximize their affiliate revenue. OPM Pros manages 80+ affiliate programs for clients like BeyondtheRack.com, ALDO Group, Roots Canada, MyJewelryBox.com, Mexx.ca, Garage Clothing, Dynamite, 1800flowers.com many more. OPM Pros has extensive experience managing an array of affiliate programs in many different verticals and the relationships we have built are a key to our—and our clients’—success. The company’s management boasts a collective experience of over 50 years in the industry. OPM Pros has earned a spot as a Top 3 Finalist for the Golden Link OPM Agency of the Year Award in 2010, 2012, 2013 and actually won the award in 2011 for its excellence in the affiliate marketing industry. OPM Pros also was honored with the Publisher’s Choice / People’s Choice Award on the 2 biggest affiliate networks - LinkShare and Commission Junction in 2012. To learn more on how OPM Pros can help launch and manage your Affiliate Program - please contact Paresh Vadavia at Paresh@OPMpros.com or visit our site at http://www.OPMpros.com. OrderDynamics OrderDynamics is the world’s leading big data prescriptive analytics software company, built for enterprise-level retail. The company believes that the order is the moment of truth—when profit can be made or lost. With more than 90 clients in 33 countries, OrderDynamics helps the world’s leading retailers activate commerce from first interaction to final fulfillment with its Dynamic Action, Commerce Platform and Order Management solutions and services. OrderDynamics empowers agile and intelligent commerce experiences so that its clients, including Neiman Marcus, Brooks Brothers, Speedo, Laura Canada, T.M. Lewin and Asda Direct, win at that very moment of truth. OrderDynamics is headquartered in London, with offices in Silicon Valley, Toronto, France, India and Bulgaria. Connect with OrderDynamics at www.orderdynamics.com and @OrderDynamics on Twitter.
  29. 29. Transforming Retail. Together. PAGE 29 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com OSF Global Services OSF Global Services is an international firm specializing in ecommerce customization, implementation and integration as well as custom application development. They customize and seamlessly integrate your entire ecommerce environment, from the webstore to legacy applications, to front-end and back office systems. Partnered with Demandware, Magento, Salesforce, Netsuite, Sitecore, and CyberSource, OSF delivers best-in-class solutions to retailers and B2B companies. OSF is dedicated to exceeding client expectations, relentlessly focused on maximizing each client’s technology ROI, and steadfastly committed to long term client relationships. Headquartered in Québec, Canada, OSF has offices in the UK, US France, Germany, Italy Brazil, Romania and Ukraine. OSF Global Services is ISO 9001:2008 certified, a Microsoft Certified, a Salesforce.com Consulting Partner and a Rackspace Hosting Member Partner. For more information about the company’s ecommerce expertise please visit www.osf-global.com. Patty Shapiro Associates Patty Shapiro Associates is Canada’s premiere recruitment agency, specializing in headhunting top-tier retail and wholesale professionals. As a boutique agency operating since 1992, our proprietary recruiting methods offer considerable competitive advantage by proactively seeking top talent who are passively searching for the next step in their career development. Recognized as a well established top recruiting company, we represent a wide range of Fortune 500 companies as well as rapidly growing privately-held organizations. Our expertise is connecting top talent with top companies, while solidifying long lasting relationships with industry icons. By offering trend forecasting services, freelance opportunities, as well as retail and wholesale recruitment, Patty Shapiro Associates has a unique and focused insight into the best needs of both our esteemed clients and our valued candidates. Purolator Inc. Purolator Inc. is Canada’s leading integrated freight, parcel and logistics solutions provider. Celebrating over 50 years of delivering its customers’ promises, Purolator continues to expand its reach and renowned service levels and reliability to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the well-being of the communities it serves and where its more than 12,000 teammates live, work and play. Sailthru Sailthru, the leading provider of automated personalized marketing technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider. For more information, please visit www.sailthru.com. Sitecore Sitecore is the global leader in customer experience management software for delivering the marketing that matters most – highly relevant content and personalized digital experiences that delight customers, increase loyalty and drive revenue. With Sitecore’s fully unified, powerful, and easy-to-use software suite, marketers can focus on engaging customers instead of managing data – to deliver experiences that are relevant, immediate, and integrated across channels. More than 3000 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle – depend on Sitecore to help them deliver the meaningful interactions that win customers for life. http://www.sitecore.net Symantec Corporation Symantec Corporation (NASDAQ: SYMC) is an information protection expert that helps people, businesses and governments seeking the freedom to unlock the opportunities technology brings -- anytime, anywhere. Founded in April 1982, Symantec, a Fortune 500 company, operating one of the largest global data-intelligence networks, has provided leading security, backup and availability solutions for where vital information is stored, accessed and shared. The company’s more than 20,000 employees reside in more than 50 countries. Ninety-nine percent of Fortune 500 companies are Symantec customers. In fiscal 2014, it recorded revenues of $6.7 billion. To learn more go to www.symantec.com or connect with Symantec at: http://www.symantec.com/social/.
  30. 30. Transforming Retail. Together. PAGE 30 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com About Our Media Partners Official Research Partner eMarketer eMarketer is the authoritative research firm for marketers who need to stay ahead of digital and require credible benchmarks for their decisions. We deliver customers a comprehensive and definitive view into the state of the digital marketplace, as well as vetted data and insights to support their initiatives. Media Partners Affiliate Marketing Association of Canada The association represents the growing industry of Affiliate Marketing in Canada. It’s goal is to further promote the benefits of Affiliate Marketing to retailers, advertisers, online businesses and publishers (affiliates). The association also acts as a resource for online businesses and publishers bloggers (affiliates) to forge business relationships with each other. Given the growth of eCommerce in Canada, Affiliate Marketing is becoming a key strategy for online retailers and businesses to leverage. Please contact the association if you are looking for further insight into Affiliate Marketing in Canada. www. affiliatemarketingcanada.com Canadian Deals Coupons Association The Canadian Deals Coupons Association is the main organization in Canada that researches, supports and represents the entire deals coupons ecosystem in the country. We produce research, analysis, events, content, marketing initiatives and advisory services all towards promoting the concept of Deals Coupon Marketing. The industry impacts billions of dollars in Retail sales in Canada and reaches over half of the consumer population in the country. This makes it a vital channel for any marketer to leverage. The association works with and promotes deal coupon providers, as well as, advising retailers and brands on how to get the most from their deal coupons strategies. Please contact the association if you require further insight or networking into the Deals Coupons industry in Canada. www.canadiandealsandcoupons.com Canadian Institute of Marketing The Canadian Institute of Marketing is an association of professional marketers. Membership is based upon academic achievement and five years of experience, the last two in senior management. The Institute provides members with networking opportunities, a journal, and a Certificate of Registration to work as a Registered Professional Marketer. DC Velocity DC VELOCITY reaches 60,000 plus logistics professionals each month via our print brand, each week via our e-newsletters, and each day with Web-based content that is specifically tailored to their wide-ranging informational needs. DC VELOCITY offers a circulation mix that is unmatched. It includes both on-site distribution center executives whose primary job is DC operations, as well as high-level corporate executives with far- reaching and comprehensive logistics responsibilities. Our audience, therefore, includes a solid concentration of these high-value buyers, who need the products and services offered by our advertisers in order to meet the needs of their own customers. DC VELOCITY offers an editorial and graphics mix not typically found in trade publications. Through the lively writing and eye-catching graphics that have become our hallmark, we attract and hold the interest of today’s logistics professionals better than any other media brand. Direct Marketing Magazine The 6,900 readers of Direct Marketing magazine are a loyal, unique and highly responsive audience of senior marketers in Canada. Collectively, they represent companies which conceive, create and execute data-driven, direct and digital advertising campaigns that generate more than $51 billion in sales each year. These campaigns are delivered via every media channel available to engage prospects, expand loyalty, and produce results.
  31. 31. Transforming Retail. Together. PAGE 31 Register Now: www.etailca.com • 1-888-482-6012 or 1-646-200-7530 • etailca@wbresearch.com Frank Reactions Frank Reactions helps retailers unleash profits in the online era through better customer experiences, online and off. The Frank Reactions podcast (formerly the Frank Online Marketing Show) features interviews with experts on digital marketing, social media, e-retail and customer experience. Host, author and advisor, Tema Frank created Canada’s first online customer experience evaluation service (Web Mystery Shoppers) in 2001 and she brings her clients over 30 years’ experience in marketing, customer service, human resources communications. Find her on Twitter @temafrank, LinkedIn, email (tema@ frankreactions.com) or phone 1-866-544-9262. Integrated Solutions for Retailers Integrated Solutions For Retailers magazine helps retail executives make informed decisions about technology and operations solutions for all of their sales channels. The magazine provides insight on how retailers can achieve critical business objectives by integrating leading-edge solutions across the retail enterprise. Internet Retailer Internet Retailer is the world’s largest publisher in the field of e-commerce. Through multiple print, digital and web-based publications and database services, we provide strategic and practical business information and original competitive research on e-retailing to more than 400,000 retail executives and direct marketers every month. Move it! Move it! The web-based TV series that explores the science and art of the $986 billion-a-year U.S. logistics business. From light bulbs and gourmet foods to refrigerators and cars, Move it! reveals the story behind how the products and resources we use every day get where they need to be. Each half-hour episode of Move it! will take viewers inside the operations of leading companies and introduce them to the people, cutting- edge technologies, and surprising strategies that help keep our home and work lives convenient, safe, and running smoothly. Each episode of Move it! takes viewers on an all-access tour of the logistics nerve centers of several leading companies and organizations. The show marries the high production quality and entertainment values of television with the flexibility and easy access of current digital technologies and consumer devices. Viewers will be able to watch Move it! via any device capable of streaming video—from smart phones, to tablet devices, to computer screens and web-enabled televisions. Simply go to moveitshow.com to watch our recent episodes. Move it! The web-based TV series that explores the science and art of the $986 billion-a-year U.S. logistics business. Each half hour episode will take viewers inside the operations of leading companies and introduce them to the people, cutting-edge technologies, and surprising strategies that help keep our home and work lives convenient, safe, and running smoothly. The show marries the high production quality and entertainment values of television with the flexibility and easy access of current digital technologies and consumer devices. Simply go to moveitshow.com to view episodes on your smart phones, tablets, computer screens and web-enabled televisions. Payment Business Magazine Payments Business magazine is read by more than 13,000 Canadian executives at the nation’s leading retail merchants, ecommerce retailers, financial services institutions, direct sellers, card issuers, acquirers, independent sales organizations (ISOs), and other businesses which much keep abreast of changing payments systems, transaction technology, card-based programs, digital currency, and traditional payment operations. The senior executives also include CFOs, treasurers, marketers, operations, credit billing managers, collections teams, loyalty membership managers, and IT executives. Quirks Quirk’s Marketing Research Review produces the only monthly print magazine, digital magazine, E-newsletter, iPad and Android apps and online resource devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, its free resources include original articles on research techniques, case histories, news, survey findings, global listings for conferences and jobs, discussion forums, Webinars and the most complete and up-to-date directories of market research product and service companies. To get your own free access visit www.quirks.com.

×