Google’s partnership with RingCentral in June 2016 marks its latest attempt to plug the holes in its unified communications offering. Will this be the move that allows Google to overcome Microsoft in the medium to large enterprise market?
Rosa LearDirector of Marketing at Edgewater Networks
5. How Google Apps for Work has
Emerged through Small Partnerships
In addition to the Google Apps that many people know—
Gmail, Docs, Hangouts, etc.—partnerships have helped
Google fill out its enterprise productivity suite
with the following:
7. Dialpad is funded through Google’s venture
arm- further deployments of workplace
8. Google Sites and Springboard are the result of a 2006
acquisition of JotSpot. Today, the two offerings allow
companies to create internal corporate
networks and use Google search to find
information across all productivity apps.
9. What the Google-RingCentral Partnership
Means for Unified Communications
The recent partnership with RingCentral
could potentially be the missing piece that the
tech giant has been searching for: the goal of
RingCentral Google Edition with Google Apps
for Work is to offer a robust enterprise
11. RingCentral will allow Google productivity suite to
have access to WebRTC integration, enabling users to
initiate voice calls seamlessly within
Google Apps for Work.
12. By seamlessly connecting Gmail,
Chrome, Android, Hangouts and more (along with
unlimited Drive storage) the RingCentral partnership
could be exactly what Google needs to seriously
compete with Microsoft in the enterprise.
13. Google can use this partnership to differentiate by
providing seamless transitions to
Google and RingCentral makes a convenient shift
possible, which will become increasingly necessary
for enterprises keeping up with
digital transformation trends.
14. Regardless of the Productivity Suite,
Customer Experience Is Everything
However, the technology that
Microsoft and Google offer is largely
the same. To truly differentiate
themselves, both companies will
have to battle each other for
improved customer experiences.
15. The key to delivering a high quality unified
communications experience is a proper
approach to security, service
management and analytics.
If you want to learn more about the Network
Edge Orchestration approach to communications
support, download our free white paper,
Network Edge Orchestration—Supporting VoIP
16. To see a deeper breakdown of the Google
and RingCentral partnership