Can Google Finally Change The Face of Unified Communications?

Rosa Lear
Rosa LearDirector of Marketing at Edgewater Networks
Can Finally
Change the Face of
Unified Communications?
In 2006, Google disrupted
Microsoft Office with the release of
Docs, Sheets, and Pages.
Overview
Microsoft dominates
the medium-to-large sized
enterprise market segment -
61% of companies
have existing or planned
Office365 deployments.
Google productivity suite?
Only 26%
How Google Apps for Work has
Emerged through Small Partnerships
In addition to the Google Apps that many people know—
Gmail, Docs, Hangouts, etc.—partnerships have helped
Google fill out its enterprise productivity suite
with the following:
Google Voice
emerged out of the 2009
acquisition of start-up GrandCentral.
Dialpad is funded through Google’s venture
arm- further deployments of workplace
phone solutions.
Google Sites and Springboard are the result of a 2006
acquisition of JotSpot. Today, the two offerings allow
companies to create internal corporate
networks and use Google search to find
information across all productivity apps.
What the Google-RingCentral Partnership
Means for Unified Communications
The recent partnership with RingCentral
could potentially be the missing piece that the
tech giant has been searching for: the goal of
RingCentral Google Edition with Google Apps
for Work is to offer a robust enterprise
communications solution
This enterprise communications solution is specifically
targeted at overtaking Microsoft Office 365 and
Skype for Business.
RingCentral will allow Google productivity suite to
have access to WebRTC integration, enabling users to
initiate voice calls seamlessly within
Google Apps for Work.
By seamlessly connecting Gmail,
Chrome, Android, Hangouts and more (along with
unlimited Drive storage) the RingCentral partnership
could be exactly what Google needs to seriously
compete with Microsoft in the enterprise.
Google can use this partnership to differentiate by
providing seamless transitions to
cloud-based communications.
Google and RingCentral makes a convenient shift
possible, which will become increasingly necessary
for enterprises keeping up with
digital transformation trends.
Regardless of the Productivity Suite,
Customer Experience Is Everything
However, the technology that
Microsoft and Google offer is largely
the same. To truly differentiate
themselves, both companies will
have to battle each other for
improved customer experiences.
The key to delivering a high quality unified
communications experience is a proper
approach to security, service
management and analytics.
If you want to learn more about the Network
Edge Orchestration approach to communications
support, download our free white paper,
Network Edge Orchestration—Supporting VoIP
Deployments. 
To see a deeper breakdown of the Google
and RingCentral partnership
Thank You!
Click Here
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Can Google Finally Change The Face of Unified Communications?

  • 1. Can Finally Change the Face of Unified Communications?
  • 2. In 2006, Google disrupted Microsoft Office with the release of Docs, Sheets, and Pages. Overview
  • 3. Microsoft dominates the medium-to-large sized enterprise market segment - 61% of companies have existing or planned Office365 deployments.
  • 5. How Google Apps for Work has Emerged through Small Partnerships In addition to the Google Apps that many people know— Gmail, Docs, Hangouts, etc.—partnerships have helped Google fill out its enterprise productivity suite with the following:
  • 6. Google Voice emerged out of the 2009 acquisition of start-up GrandCentral.
  • 7. Dialpad is funded through Google’s venture arm- further deployments of workplace phone solutions.
  • 8. Google Sites and Springboard are the result of a 2006 acquisition of JotSpot. Today, the two offerings allow companies to create internal corporate networks and use Google search to find information across all productivity apps.
  • 9. What the Google-RingCentral Partnership Means for Unified Communications The recent partnership with RingCentral could potentially be the missing piece that the tech giant has been searching for: the goal of RingCentral Google Edition with Google Apps for Work is to offer a robust enterprise communications solution
  • 10. This enterprise communications solution is specifically targeted at overtaking Microsoft Office 365 and Skype for Business.
  • 11. RingCentral will allow Google productivity suite to have access to WebRTC integration, enabling users to initiate voice calls seamlessly within Google Apps for Work.
  • 12. By seamlessly connecting Gmail, Chrome, Android, Hangouts and more (along with unlimited Drive storage) the RingCentral partnership could be exactly what Google needs to seriously compete with Microsoft in the enterprise.
  • 13. Google can use this partnership to differentiate by providing seamless transitions to cloud-based communications. Google and RingCentral makes a convenient shift possible, which will become increasingly necessary for enterprises keeping up with digital transformation trends.
  • 14. Regardless of the Productivity Suite, Customer Experience Is Everything However, the technology that Microsoft and Google offer is largely the same. To truly differentiate themselves, both companies will have to battle each other for improved customer experiences.
  • 15. The key to delivering a high quality unified communications experience is a proper approach to security, service management and analytics. If you want to learn more about the Network Edge Orchestration approach to communications support, download our free white paper, Network Edge Orchestration—Supporting VoIP Deployments. 
  • 16. To see a deeper breakdown of the Google and RingCentral partnership Thank You! Click Here