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Global Strategy
& Strategic Alliances
Facebook Inc.
Founded 2004
Mark Zuckerberg, Eduardo
Saverin, Andrew McCollum, Dustin
Moskovitz & Chris Hughes
Menlo Park, ...
Global Growth
1.5 B 700 M900 M2 in 3 400 M
56 Locations 995 New Positions
Standardisation
& Customisation
Standardisation
Provides Competitive
Advantage
Uniform User Experience &
Product Offerings
Global Accessibility
World as S...
Levitt
Competitive advantage
in cost & effectiveness
Product may be
standardised
Branding, positioning
& promotion need to...
Customisation
Customisation
LOCALISED IN
+140 LANGUAGES
ADAPTING TO EU
REGULATION
ISSUES
ADAPTING TO
LOW INTERNET
ACCESSIBILITY
ADAPTING...
Strategic
Alliances
Technology
Company
Web Portal
Expertise
Search Engine
Capabilities
ADVERTISING
PARTNERSHIP
PATENT
SETTLEMENTS
IMPROVED
CON...
Information &
Measurement
Company
DATA ANALYTICS
EXPERTISE
Data Analytics
Expertise
ADVANCED
MARKETING INSIGHTS
& CAMPAIGN...
Connecting 2/3 of
the World without
Internet Access
ACCESS TO WIDER
POTENTIAL MARKET
Facebook-Led
Non-Profit Organisation
...
Opportunities
UNITE WITH OTHER
TECH GIANTS
TACKLE CHINA
W/ XIAOMI
IMPROVE, TARGET & MEASURE
CAMPAIGNS THROUGH DATA
PARTNER...
Acquisition
Strategy
Acquisitions A KEY TO FACEBOOK’S
GROWTH & SUCCESS
IMPROVED VALUE
PROOPOSITION
MOBILE
TECHNOLOGY
CAPABILITIES
PHOTOGRAPHY
P...
Acquisitions
BEFORE AFTER
Targeting New &
Upcoming Companies
Capture Best
Talent
Dissolution of Target
Company Identities
...
Strategic Weaknesses
WEAKNESSES OUR RECOMMENDATION
Maintain & Evolve Current
Successful Strategy
Shift Towards New, More
I...
Future Focused
ACQUISITIONS
VISIONIS GONNA BE
THE NEXT
PLATFORM
– Mark Zuckerberg
Shift Towards New
Markets
Oculus Rift Ca...
Conclusion
Facebook is the global
market leader in social media
Global product offering in
which users can create their
ow...
Questions?
Facebook Global Strategy & Growth
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Facebook Global Strategy & Growth

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Facebook Company Analysis as part of study at University College Dublin looking at Facebook's global growth strategy and strategic alliances.

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Facebook Global Strategy & Growth

  1. 1. Global Strategy & Strategic Alliances
  2. 2. Facebook Inc. Founded 2004 Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes Menlo Park, USA GIVE PEOPLE THE POWER TO SHAREAND MAKE THE WORLD MORE OPEN AND CONNECTEDWorld’s Largest Social Media Network
  3. 3. Global Growth
  4. 4. 1.5 B 700 M900 M2 in 3 400 M
  5. 5. 56 Locations 995 New Positions
  6. 6. Standardisation & Customisation
  7. 7. Standardisation Provides Competitive Advantage Uniform User Experience & Product Offerings Global Accessibility World as Single Entity Scale & Scope Economies Global Brand Awareness Connect People Around the World BENEFITS Enables Rapid Growth
  8. 8. Levitt Competitive advantage in cost & effectiveness Product may be standardised Branding, positioning & promotion need to reflect local conditions Tailor global marketing concepts to meet specific needs
  9. 9. Customisation
  10. 10. Customisation LOCALISED IN +140 LANGUAGES ADAPTING TO EU REGULATION ISSUES ADAPTING TO LOW INTERNET ACCESSIBILITY ADAPTING TO DIFFICULT MARKETS BALANCE BETWEEN PRODUCT UNIVERSALITY AND LOCAL MARKET PARTICULARITIES RECOMMENDATION: WHAT ABOUT LOCAL CUSTOMISATION ON A FUNCTIONALITY BASIS?
  11. 11. Strategic Alliances
  12. 12. Technology Company Web Portal Expertise Search Engine Capabilities ADVERTISING PARTNERSHIP PATENT SETTLEMENTS IMPROVED CONTENT & REACH
  13. 13. Information & Measurement Company DATA ANALYTICS EXPERTISE Data Analytics Expertise ADVANCED MARKETING INSIGHTS & CAMPAIGN OPTIMISATION Future Focused Industry Knowledge
  14. 14. Connecting 2/3 of the World without Internet Access ACCESS TO WIDER POTENTIAL MARKET Facebook-Led Non-Profit Organisation Multinational Tech Partnerships NOKIA OPERA MEDIATEK ERICSSON SAMSUNG QUALCOMM
  15. 15. Opportunities UNITE WITH OTHER TECH GIANTS TACKLE CHINA W/ XIAOMI IMPROVE, TARGET & MEASURE CAMPAIGNS THROUGH DATA PARTNERSHIPS
  16. 16. Acquisition Strategy
  17. 17. Acquisitions A KEY TO FACEBOOK’S GROWTH & SUCCESS IMPROVED VALUE PROOPOSITION MOBILE TECHNOLOGY CAPABILITIES PHOTOGRAPHY PLATFORM DEVELOPMENT ADVERTISING PLATFORM CONSOLIDATION EXPANSION INTO NEW CAPABILTIES 2010 2011 2012 2013 2014
  18. 18. Acquisitions BEFORE AFTER Targeting New & Upcoming Companies Capture Best Talent Dissolution of Target Company Identities Acquire Popular Services $19B User Base Expansion $1B Drive User Engagement Drive Market Share & Maintain Target Company Identity EVOLVING ACQUISITION STRATEGY OVER TIME
  19. 19. Strategic Weaknesses WEAKNESSES OUR RECOMMENDATION Maintain & Evolve Current Successful Strategy Shift Towards New, More Innovative Markets & Trends Risk of Cannibalisation Long Term Sustainability? Regulatory Challenges & Privacy Issues
  20. 20. Future Focused ACQUISITIONS VISIONIS GONNA BE THE NEXT PLATFORM – Mark Zuckerberg Shift Towards New Markets Oculus Rift Capabilities Focus on New Features Increased Competitive Capabilities
  21. 21. Conclusion Facebook is the global market leader in social media Global product offering in which users can create their own unique experience Evolving growth strategy as they advance in their brand lifecycle Focussed on the future of building a more connected world
  22. 22. Questions?

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