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Social Media Ins and Outs Seminar

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This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.

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Social Media Ins and Outs Seminar

  1. 1.
  2. 2. Social Media<br />It is everywhere<br />
  3. 3. Social Media<br />It is everywhere<br /> Why does it matter<br />
  4. 4. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br />
  5. 5. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br /> Making it all work . . .<br />
  6. 6.
  7. 7. It’s a Revolution<br />
  8. 8. Conversations have been multiplied billions of times over<br />Information travels at the speed of thought<br />Everything has been accelerated<br />Business owners are overwhelmed<br />
  9. 9. Make sense of it all<br />Kate Dobens<br />Henry O’Loughlin<br />Zlatko Adilovic<br />Mark Forrester<br />
  10. 10. Fundamentals<br />
  11. 11. It’s still all about you andyour customer<br />
  12. 12. Fundamentals<br />Know, like and trust<br />Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people<br />
  13. 13. You NEVER get <br />a second chance <br />to make <br />a great<br />firstimpression<br /> -Ann Stephens<br />
  14. 14. Is your “front door” attracting traffic?<br />
  15. 15. What makes a Good Website <br />Front End<br />Middle End and Back End Programming<br />Browser and OS Compatibility<br />Search Engine Optimization (SEO)<br />Mobile Device Compatibility <br />Social Media Integration/Blog<br />
  16. 16.
  17. 17.
  18. 18. Marketing Has Taken a 180°<br />Marketing has changed from chasing leads<br />To attracting leads<br />From Outbound to Inbound<br />
  19. 19. Traditional Media<br /><ul><li> Pay to play
  20. 20. One to many
  21. 21. Company holds the power
  22. 22. Disruptive</li></ul>Outbound<br />
  23. 23. Traditional Media<br /><ul><li> Pay to play
  24. 24. One to many
  25. 25. Company holds the power
  26. 26. Disruptive</li></ul>Outbound<br />
  27. 27. Traditional Media<br />
  28. 28. New Media<br /><ul><li> Sustainable
  29. 29. Many to many
  30. 30. Consumer holds the power
  31. 31. Choice</li></ul>Inbound<br />
  32. 32. =<br />A TV commercial stops running but a Youtube video lasts foreverA Newspaper ad stops running, but a blog post lasts forever <br />
  33. 33. Customers now find YOU<br />
  34. 34. Benefits of Social Media<br />
  35. 35. Blog<br />
  36. 36. Blog<br />
  37. 37. Blog<br />
  38. 38. Blog<br />
  39. 39. Blog<br />
  40. 40. What it isn’t<br />What it is<br /> Sloppy writing<br /> People ranting<br /> For techies<br /> Personal diary<br /> Target searches for Google<br /> Showcase expertise<br /> Start social discussions<br /> Capture leads<br />Blog<br />
  41. 41. What to do<br /> Gather up all of your content<br /> Use<br /> Host the blog on your website<br /> Start writing what people want to read<br /> Write compelling titles<br />Blog<br />
  42. 42. How it Works<br /><ul><li>On your website
  43. 43. Off your website</li></li></ul><li>What you can do Today<br /><ul><li>Check your website title
  44. 44. Claim your Google Profile </li></li></ul><li>Personal Profile<br /><ul><li> Connect with friends
  45. 45. Share media
  46. 46. Follow favorite brands
  47. 47. Create your own personal news feed</li></li></ul><li>Business Fan Page<br />Like, comment, and click<br />
  48. 48. What you can do Today<br /><ul><li> Set up your page
  49. 49. Invite your friends to join
  50. 50. Post short questions and blog posts
  51. 51. Integrate with your website and blog
  52. 52. Download 20pg Facebook tips report – roominatemarketing.com </li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content</li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content
  53. 53. Retweet
  54. 54. Tweet
  55. 55. Followers
  56. 56. Following</li></li></ul><li>Personal Profile<br /><ul><li> Upload a picture
  57. 57. Fill in your full profile
  58. 58. Create a blog feed
  59. 59. Who’s viewed you
  60. 60. How you’re connected </li></li></ul><li>Group<br /><ul><li> Centered around industry keyword
  61. 61. Place to share resources and blogs</li></li></ul><li><ul><li> Drive traffic back to your website and blog</li></ul>Blog<br />
  62. 62. Blog<br />Call to action<br />
  63. 63. Sales Funnel<br />(Image from Hubspot Blog)<br />
  64. 64. View on Youtube: http://youtu.be/eZHuZbTw13Q<br />Keyword: Power Plumbing Yoularoid<br />
  65. 65. View on Youtube: http://youtu.be/7PwSFOLfcoU<br />Keyword: Dennis Calcagno Yoularoid<br />

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