Video Streaming
Marketing online application and services
Bart Rydalch
Electronic Media Manager
Video Steaming
• Connecting with taxpayers
• What video streaming is and isn’t
• Video Streaming in business
• How to get ...
“It's a fact: Streaming video is the hot new
trend for creating compelling online advertising
and marketing campaigns. It ...
Connecting with taxpayers

• Online applications
 • E-file
 • Bill Pay
 • Secure Messaging
• Services and support
• Informa...
Connecting with taxpayers
• Over 94% have high-speed connection
• Sophisticated users
• Fast
• Easy to use
• Don’t make me...
Connecting with taxpayers
• Streaming video
 • Marketing
 • Application support
Marketing
Application support
Connecting with taxpayers
• Streaming video
 • Marketing
 • Application support
 • Training/tutorials
   • Public
Online training
Tutorials
Connecting with taxpayers
• Streaming video
 • Marketing
 • Application support
 • Training/tutorials
   • Public
   • Emp...
Employee training
Employee training
Employee training
Connecting with taxpayers
• Streaming video
 • Marketing
 • Application support
 • Training
   • Public
   • Employee
   •...
Interagency training
What is streaming video?

• Video and audio
• Screen capture animations with audio
• Slides with audio
• Audio
• Broadcasts
What is streaming video?


 • Real-time streaming
 • Simulated live (broadcasts)
 • On-demand
Benefits

• Cost effective
• Timely
• Dynamic
• Targets your audience
• Greater retention
• Interactive
How to get started

• Creative people
• Web publisher
• Graphic designer
• Content experts
• Equipment
• Programs
Staff and resources
 Producer/project            Writer/project
  manager (90%)              manager (90%)




Graphic Des...
How much does it cost?


• Servers and support
• Bandwidth
• Storage
• Statistics
What would you pay!



   $100/mo
Customer focus/data
• Not youtube
• Customer data and statistics
Data and statistics
VitalStream Small Business Services :: Advanced Report                                                ...
Data and statistics
VitalStream Small Business Services :: Advanced Report                                                ...
Customer focus/data
• Not youtube
• Customer data and statistics
• 24/7
• Free to customers
• Feedback
"Fun way to absorb an important policy that would otherwise
be somewhat less interesting." "I prefer this type of training...
Customer focus/data
• Not youtube
• Customer data and statistics
• 24/7
• Free to customers
• Feedback
• It’s cool!
Video Streaming
Marketing online application and services
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Video Streaming

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Video Streaming

  1. 1. Video Streaming Marketing online application and services
  2. 2. Bart Rydalch Electronic Media Manager
  3. 3. Video Steaming • Connecting with taxpayers • What video streaming is and isn’t • Video Streaming in business • How to get started • Staff and resources • Cost • Customer focus and data
  4. 4. “It's a fact: Streaming video is the hot new trend for creating compelling online advertising and marketing campaigns. It grabs the consumers' attention and keeps them online with a hands-on, dynamic experience.” Brian Epro - iMedia 2007
  5. 5. Connecting with taxpayers • Online applications • E-file • Bill Pay • Secure Messaging • Services and support • Information and research
  6. 6. Connecting with taxpayers • Over 94% have high-speed connection • Sophisticated users • Fast • Easy to use • Don’t make me read • Intuitive • 24/7 access
  7. 7. Connecting with taxpayers • Streaming video • Marketing • Application support
  8. 8. Marketing
  9. 9. Application support
  10. 10. Connecting with taxpayers • Streaming video • Marketing • Application support • Training/tutorials • Public
  11. 11. Online training
  12. 12. Tutorials
  13. 13. Connecting with taxpayers • Streaming video • Marketing • Application support • Training/tutorials • Public • Employee
  14. 14. Employee training
  15. 15. Employee training
  16. 16. Employee training
  17. 17. Connecting with taxpayers • Streaming video • Marketing • Application support • Training • Public • Employee • Interagency
  18. 18. Interagency training
  19. 19. What is streaming video? • Video and audio • Screen capture animations with audio • Slides with audio • Audio • Broadcasts
  20. 20. What is streaming video? • Real-time streaming • Simulated live (broadcasts) • On-demand
  21. 21. Benefits • Cost effective • Timely • Dynamic • Targets your audience • Greater retention • Interactive
  22. 22. How to get started • Creative people • Web publisher • Graphic designer • Content experts • Equipment • Programs
  23. 23. Staff and resources Producer/project Writer/project manager (90%) manager (90%) Graphic Designer Web publisher (10%) (10%) Talent (free)
  24. 24. How much does it cost? • Servers and support • Bandwidth • Storage • Statistics
  25. 25. What would you pay! $100/mo
  26. 26. Customer focus/data • Not youtube • Customer data and statistics
  27. 27. Data and statistics VitalStream Small Business Services :: Advanced Report 05/18/2006 01:50 PM Advanced Report dor 4/1/2006 - 4/30/2006 GMT -7 Total Activity: Operating System Totals: Top IP Addresses: Hits 6612 MacOS 5 192.209.53.250 349 Unique Hits 2619 WindowsXP 110 70.89.133.33 36 Data Transfer 9.26 GB Unknown 6497 198.238.35.147 27 216.142.208.221 26 71.115.204.219 26 Results per page: 100 Viewing options: Unique Hits View | Query String View | Operating System View | Protocol View | IP Address View 1 Unique Avg Avg Avg Data URI Hits Hits Buffer Loss View Transfer dor/progressive/fortax01url.mo
  28. 28. Data and statistics VitalStream Small Business Services :: Advanced Report 05/18/2006 01:50 PM dor/psrw.mov 10 3 0 86.99 115 333.13 MB 1 Hour (GMT 7 ) Hits Data Transfer 0 56 74.43 MB 1 8 16.18 MB 2 25 25.5 MB 3 13 17.25 MB 4 19 21.26 MB 5 48 74.18 MB 6 90 139.85 MB 7 186 277.06 MB 8 335 481.73 MB 9 542 770.8 MB
  29. 29. Customer focus/data • Not youtube • Customer data and statistics • 24/7 • Free to customers • Feedback
  30. 30. "Fun way to absorb an important policy that would otherwise be somewhat less interesting." "I prefer this type of training for legislation update and rule/law changes. I feel it was done very well. It was amusing and I liked taking the quizzes while doing it. Excellent Job!"
  31. 31. Customer focus/data • Not youtube • Customer data and statistics • 24/7 • Free to customers • Feedback • It’s cool!
  32. 32. Video Streaming Marketing online application and services

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