The Purposes of Moore Media Digital Design (M2D2) are to:
The Purposes of Moore Media Digital Design (M2D2) are to:
1. Provide experience in multi-media activities relevant to the electronic media, including
(but not necessarily limited to) web pages and streaming, mediated presentation, and
2. Offer options for student activities which reflect various career interests (multi-media
design, audio and video streaming, new multi-media program/web development, etc.).
3. Promote activities of the School of Broadcast and Cinematic Arts, of the College of
Communication and Fine Arts and of CMU in ways unique and inherent to the electronic
M2D2 Organizational Responsibilities are to:
1. Assume a central role in the design, development and maintenance of the web presence
of the School of Broadcast and Cinematic Arts, including overall focus and distribution
of streaming and other online content activities of the school.
2. Recommend and/or develop mediated presentations supportive of the needs of students
3. Explore other new media activities as deemed appropriate by the organization.
4. Hold weekly meetings for discussion, presentations and guidance in the activities and
responsibilities of the organization.
5. Monitor personnel, work flow, structure and function to ensure positive presentation of
the organization's activities.
School of Broadcast and Cinematic Arts Responsibilities are to:
• Provide faculty advisor(s) to M2D2.
• Provide hardware and software necessary to fulfilling the organization's objectives.
• Oversee and approve records and expenses.
• Central Michigan University, is governed in descending order by the Board of Trustees,
President, Provost, Dean of the College of Communication and Fine Arts and the
Chairperson of the School of Broadcast and Cinematic Arts who authorizes overall
organization policy, operating function, and financial activity.
• The General Manager of M2D2 is the Chairperson of the School of Broadcast and
Cinematic Arts and is responsible for all activities of the organization.
• The BCA Webmaster is appointed by the Chairperson of the School of Broadcast and
Cinematic Arts and is the primary advisor to M2D2. That person is responsible to the
School for the management and activities of M2D2.
• M2D2 is primarily a BCA-funded multi-media design, development and production
laboratory, co-curricular to course offerings of the School. For this reason, the General
Manager and/or BCA Webmaster may set both hardware and software use/access and
multi-media content policies without consulting with or seeking approval from the
student Executive Staff.
• The Executive Staff of M2D2 consists of students appointed to the following positions by
the School of Broadcast and Cinematic Arts:
o Senior Designer
o Operations Manager
o Business Manager
o Public Relations/Promotion Director
o Production Manager
o Graphics Designer
o Special Projects Director
o Information Technology (IT) Manager
The structure of the Executive Staff of M2D2 embraces the school concept of
management. It is highly functional in nature. The members of the Executive Staff are
equal in voting stature. The Chairperson of the Executive Staff is the Senior Designer. In
the Senior Designer's absence, the Operations Manager assumes leadership. The
Executive Staff sets both immediate and long-range goals for M2D2 and works to assure
that goals are achieved. In doing this, among other activities, the Executive Staff makes
major decisions on a long-range basis, coordinates organizational activities, and reviews
and evaluates the progress of personnel. The Executive Staff also approves appointment
to any supervisory staff positions in the organization.
• The Procedure for Appointment to Executive Staff involves the incumbent Executive
Staff, the BCA Webmaster and the faculty/staff of the School of Broadcast and Cinematic
Arts.Executive Staff positions normally are selected near the end of the Spring Term for
the following regular academic year. Vacancies may occur from time-to-time by
resignation or other causes.When a position is to be filled on the Executive Staff, notice
of that pending or current vacancy is posted on the School and other appropriate bulletin
boards. Any student who wishes to be considered may apply for the position(s) so posted
by completing the Executive Staff Application Form and submitting it to the BCA
Webmaster along with any other supporting documents on or before the submission
deadline posted on the vacancy notice. At the next meeting of the Staff, interview times
will be established for each applicant for each vacancy posted. All candidates for a
position will be interviewed, after which the Executive Staff will deliberate and
recommend the name of the most acceptable candidate to the Webmaster by secret ballot.
The Webmaster reviews the Executive Staff recommendation(s), attaches his/her own
recommendation(s) and forwards both sets of recommendations to the Department of
Broadcast and Cinematic Arts.The Department, after deliberation, makes the final
decision on appointment of the person to fill each vacancy. The Executive Staff, the
Webmaster, and the Department all have the option of voting to reopen any position for
which a suitable applicant has not been determined. In such case, the notice of reopening
of the position vacancy is posted and the above procedure is repeated. Persons who
originally applied for a position that has been reopened may reapply for that position.
Duties and Responsibilities
• All student Executive Staff personnel are responsible for fulfilling the following roles:
o Conduct ongoing performance evaluations of all persons working within their
departments, including a written evaluation of each individual to be submitted to
the Webmaster at the end of the semester for inclusion in that individual's
o Monitor BCA web activities, especially those pertaining most directly to their
departments, for the purpose of continually improving the Department's
presentation(s) and operations as well as the public image of the organization in
o Attend all Executive Staff meetings and general staff meetings, prepared for the
deliberations that will take place at those meetings.
o Monitor and control all budgetary activities within their own departments.
o Continually work with all personnel within their departments in a manner that
furthers each one's electronic media education and assures well-trained applicants
for Executive Staff positions in future semesters.
o Become skilled in the operation of software programs used in the operations of
o Strive to improve their own professional demeanor and performance to be able to
present the best possible role model for those in their respective departments.
• In addition to the general responsibilities listed above, Executive Staff personnel have
specific duties as outlined below:
o Senior Designer -- The Senior Designer supervises the activities of the
organization by guiding the departments in setting and accomplishing goals. He or
she is responsible for all additional duties delegated to him/her by the Webmaster
or General Manager concerning any aspect of the operations of the organization.
The Senior Designer chairs all Executive Staff and general staff meetings,
coordinates all aspects of the functions of M2D2 and is responsible for the
recording and appropriate dissemination of minutes of those meetings. He/she
oversees and directs the conceptual design and framework of the BCA Web,
coordinating the activities of the various departments and working closely with
department directors. He/she is a liaison between the BCA Department and the
organization's personnel and normally holds the M2D2 seat on the Student
Broadcast Executive Council (SBEC). When possible, the Senior Designer, along
with other department heads, should represent M2D2 at all organizational
o Operations Manager - The Operations Manager is responsible for assuring the
graphics and style consistency of all pages of the BCA Web and supervises the
regular maintenance of the Web pages. He/she is the principal coordinator
assuring that the conceptual design for the pages is acted upon appropriately and
in a timely manner. The Operations Manager assumes leadership of Executive
Staff and General Staff meetings, as well as other responsibilities where
appropriate, in the absence of the Senior Designer.
o Business Manager - The Business Manager of M2D2 has two primary
(a) To seek, on a continuing basis, new and repeat funding to support M2D2
through business, professional, and personal grants, sales or donations to the
organization and the Department of Broadcast and Cinematic Arts; and
(b) To authorize budgets for the departments within the station in accordance with
the guidelines established by the Executive Staff, oversee all activities within each
of the various budgets, and guide the department heads of M2D2 in adequate
preparation and appropriate use of the budgets allotted to their departments.
In accomplishing these, the Business Manager works directly with the Webmaster
and any other person assigned by the BCA Department to oversee accounts in
order to assure full compliance with university guidelines and requirements for
such activities. It is his/her responsibility to assure that all personnel on the
Business staff are fully trained in all procedures required by the university and the
BCA Department, to train, coach and critique all staff members involved in grants
activities in the best procedures for approaching constituencies in order to secure
grants, and to coordinate all activities in this area.
o Public Relations/Promotion Director - The Public Relations/Promotion Director
is responsible for all public relations and promotion activities of M2D2, both
internal and external. He/she is the key liaison in all matters pertaining to the
presentation of the image of the organization. He/she is responsible for promoting
the BCA Web pages through usual and customary web practices, for preparation
and dissemination of press releases (in coordination with the Public Relations
Office where deemed appropriate), and preparation of materials for bulletin
boards and/or distribution to the general public. The Public Relations/Promotion
Director is also responsible for assisting the Webmaster and other M2D2 staff
personnel in preparation of materials and presentation of the organization to
external groups or individuals. He/she also is responsible for training and
coordinating a staff to help fulfill these responsibilities.
o Production Manager - The Production Manager is responsible for assuring that
appropriate applications software is available to accomplish desired activities of
the organization and to oversee training on current and new or upgrade software.
When new or upgrade software is desired by M2D2, it is his/her responsibility to
research available options and present these to the Webmaster for consideration.
o Graphics Designer - recommends, prepares and presents both static and
animated graphics to support the content of the pages of the BCA Department
Web. This person should be familiar with Photoshop and other current graphics
applications relevant to web graphics. It is important that he/she be able to present
a cohesive graphics look to the entire web site.
o Special Projects Director - The Special Projects Director is responsible for all
projects of M2D2 that are not specifically for the BCA Web pages. Examples of
such projects might include original training programs for M2D2 personnel,
powerpoint presentations commissioned by an outside unit, group or agency, or
the digital component of a promotional video for television presentation.
o Information Technology (IT) Manager - The IT Manager is responsible for
assuring that appropriate hardware is available for the intended work of M2D2
and to recommend new hardware acquisition. He/she also is responsible to
oversee resolution of any hardware-software and software-software conflict issues
and establish procedures to minimize such problems. He/she is responsible,
furthermore, to report any such conflict issues to the Webmaster in a timely
• Other Appointed M2D2 Personnel (Supervisory Staff)
Three Supervisory Staff positions (Content Manager of WMHW, Content Manager of
MHTV and Content Manager of News Central) are filled through appointment by the
Faculty/Staff Director of each of those co-curricular units. For remaining Supervisory
Staff positions, the following procedures apply:
Positions important to the activities of M2D2, though not Executive Staff level, may be
designated by the various department heads when approved by the Executive Staff.
When the Executive Staff approves formation of a Supervisory Staff position, the
appropriate department head advertises the position, accepts applications, interviews
applicants, and presents his/her recommendation(s) to the Executive Staff which makes
final approval of appointment of the individual to the specified position.
Supervisory Staff positions include, but are not limited to:
o Executive Assistant - attends all meetings of the Executive Staff and general staff
to record minutes of those meetings. These minutes are posted and otherwise
appropriately distributed in a timely manner and are filed for future reference. The
Executive Assistant is appointed by the Executive Staff upon the recommendation
of the Senior Designer and is responsible to the Senior Designer.
o Content Manager, WMHW - works in close coordination with WMHW in
maintaining and regularly updating the web pages of the BCA Department's radio
station. Content in this area should reflect current broadcast operations of the
station and should be presented in a manner that reinforces and promotes the
station's music, news and sports programming and furthermore may contain
special features about the station and its personnel.
o Content Manager, MHTV - works in close coordination with Moore Hall
Television (MHTV) in maintaining and regularly updating the web pages of the
BCA Department's television production facility. Content in this area should
reflect current television production and broadcast activities and should be
presented in a manner that reinforces and promotes MHTV's programming and
furthermore may contain special features about the MHTV and its personnel.
o Content Manager, News Central - works in close coordination with News
Central in maintaining and regularly updating the web pages of the BCA
Department's news program. Content in this area should reflect current news
features and stories covered and being worked on and should be presented in a
manner that reinforces and promotes News Central programming and furthermore
may contain special features about the News Central operation and its personnel.
o Content Manager, Other BCA Web Pages - works in close coordination with
other student groups of the BCA department as well as faculty and staff in
presenting pages on the BCA website other than those specified directly above.
Content on these pages should reflect current materials about the BCA
Department, its faculty/staff and other student group activities (not discussed
above) and should be presented in a manner that reinforces and promotes the
department, its groups and its personnel.
o Streaming Supervisor - works in close coordination with WMHW, MHTV and
News Central to assure successful presentation of the streaming activities of the
department. This person should be familiar with the software and technologies
used for streaming the department's materials.
Regulations for involvement with M2D2
• All students in M2D2 must have and maintain a minimum overall Grade Point Average
(GPA) of 2.25. All students applying for and/or holding Executive Staff positions must
have and maintain a minimum overall GPA of 2.50.
• Student Executive Staff personnel will volunteer, or will register for Practicum credit
(BCA 329), for services rendered in those positions. Executive Staff personnel may earn
up to two (2) credits per semester. It is the responsibility of the Webmaster to determine
the number of hours to be earned by Executive Staff personnel and to act on requests for
• Regular staff members will volunteer, or will do Practicum work. It is the responsibility
of the Webmaster, with the advice of the Executive Staff, to oversee workloads for all
M2D2 personnel, including whether such workloads may be counted toward Practicum
credit (BCA 329).
• Any university student who wishes to volunteer his/her services with M2D2 for the
purpose of gaining experience in the field and/or as an avocational interest may do so.
The nature of his/her service is governed by the student's own interest and aptitude, and
will be utilized as determined by the appropriate Executive Staff member and the Senior
Designer. Each such student will sign the standard M2D2 Personnel form and abide by
organization and BCA Department policies.
Practicum Students (BCA 329)
• Students who wish to register for Practicum credit (BCA 329) must receive approval
from the Webmaster prior to registration for the course. In addition, Practicum students
must sign the standard M2D2 Personnel form and abide by organization and BCA
• Practicum students are under the guidance of the Webmaster, who approves where the
students work in the organization, with the advice of the appropriate Executive Staff
member(s). Such students will abide by the BCA Practicum Policies, which apply to
several practicum-granting activities. The grade for the Practicum student shall be
determined by the Webmaster after consultation with the appropriate Executive Staff
Conduct and Responsibilities of Personnel
• M2D2 will adhere to and be governed by all regulations set forth in this document and
the University's "Policy and Procedures Relating to Students Rights and
Staff members may be suspended or dismissed from all duties and office for:
o Unexcused failure to fulfill assigned duties
o Removal (by physical, electronic or other means), without permission, of any
University-owned property, including software. (CMU Police will be contacted in
the case of all apparent thefts. Disciplinary action will be taken either through the
Office of Student Life or criminal prosecution.)
o Making any digital representation on or off web pages which is blatantly obscene,
profane, or indecent or which recommends use of illegal drugs.
o Installation and/or use of inappropriate software on computers assigned to M2D2,
especially materials not licensed or owned by the university.
o Inappropriate conduct, while representing the organization, which would be
detrimental to the image of the organization, the BCA Department or the
o Any action which violates university web policy.
o Any other specific action which results in censure by unanimous vote of the
o Possession or use of alcoholic beverages, illegal drugs, dangerous chemicals,
firearms or explosives, as well as found being impaired by alcoholic beverages or
o Failure to attend mandatory meetings called by the Senior Designer or by any
other Executive Staff member for his/her specific department. Absences should be
cleared in advance. Unexcused absence from a mandatory meeting may result in
suspension from activities in the specific department involved for a period of two
(2) weeks. Repeated unexcused absences from mandatory meetings will result in
dismissal from M2D2.
• In each case of violation of station policies and procedures, some of which are listed
above, the Executive Staff will determine if the incident is severe enough for suspension
or dismissal and will inform the involved staff member(s) of its decision. All suspended
or dismissed staff members will be notified in writing, and a copy of that notice shall be
placed in the student's personnel file.
• Appeals of the Executive Staff decision for suspension or dismissal may be presented in
writing to the Webmaster within ten (10) days of the decision by the person suspended or
dismissed. The Webmaster will review all facts and assertions presented both to the
Executive Staff at the time of its deliberation as well as in support of the appeal and will
pass his/her recommendations on to the General Manager within five working days. The
General Manager will make a final decision on the appeal.
• In the event this organization should be dissolved, all funds, hardware, software and other
materials will revert to the Broadcast and Cinematic Arts Department of Central