This week, iTunes has ranked the program as the most popular nonfiction show available by season, topping its season pass subscriptions to NBC’s “The Tonight Show with Jay Leno” and “Late Night with Conan O’Brien” and A&E’s “Biography.”
PBS Digital: Multiplatform Distribution
What are we doing now?
What’s in it for stations?
What are we doing today?
Video Podcasts: DragonflyTV, NOW, NerdTV
Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens
Streaming Video Collections: SAF, Nature, Newshour
Blogs: PBS MediaShift and learning.now
Full-Length Program Streams: Frontline, NewsHour NOVA Science Now
Download to Own: iTunes, OMN, Google Video, Amazon Unbox
Educational VOD subsription services: Discovery’s United Streaming,
Library Video’s SAFARI Montage
Promotion: (Leverages sites large audiences to drive tune-in)
Video Podcasts: iTunes, YouTube, pbs.org
Streaming Video Clips: YouTube, IFILM, Google Video
Handout: Online Video ―Dashboard‖
Critical Success Factors
• Multi-platform approach to content decisions
– Which content is appropriate for which platform
– Seek relevant rights and balance level of investment
• Content windowing strategy
– As PTV expands even further onto these new
platforms, it is critical that we develop a content
• Pilot and Experiment
Station Broadband Video Player
• A turnkey, customizable solution that can significantly
boost your station’s ability to offer broadband video—
including NPS content— on local Web sites.
• Currently conducting a needs assessment with stations
and with NPS producers whose video would be
• Expected launch date: early 2007 (February target)
• Questions? Mary Kadera, email@example.com.
• Includes improvements to the top-level pages of
PBS.org (including homepage) that will provide
additional exposure for local station content and
• More flexibility in ―Support‖ area
• Dedicated station real estate in 3 areas of homepage for
local content/event features
• Target launch date: March 2007
• Questions? Mary Kadera (firstname.lastname@example.org) or Dan
PBS New Media Newsletter
• Monthly new media e-mail newsletter for stations,
launching in December
• Includes news and resources from PBS (PBS distribution
deals with groups like iTunes; new tools for station Web
• Showcases new media experiments and successes by
• Includes a roundup of most relevant industry
• Questions? Kevin Dando at email@example.com.
PBS KIDS GO!
Cable VOD, Broadband Delivery, Direct Broadcast Satellite
• Reach early elementary audience with PBS branded educational
content in all relevant platforms.
• Promotional support model that allows stations to benefit in as many
ways as possible:
– Support messages that credit local stations
– PBS branding and co-branding
– Cross promotion opportunities
– Financial benefits (direct or indirect) in funding new GO! content
• Maintain highest standards of quality for the service in all platforms
and non-commercial brand equity.
Questions? Lesli Rotenberg at firstname.lastname@example.org or
Andrea Downing at email@example.com.
PBS KIDS Premium Online Games
• Pursuing three premium online business lines:
– Create iTV games for launch in 2007. (Fetch and Kratts)
– Create an online subscription service featuring games
and videos for launch in Summer 2007 on pbskids.org.
– Develop downloadable games for launch in 2008.
– Questions? Ben Grimley at firstname.lastname@example.org
Primetime Broadband Channel
• A broadband video experience that allows visitors to pbs.org
and station websites to watch national primetime
programming online in an on-demand environment.
• Will allow member stations to feature the video on their local
websites in a turnkey manner while being hosted by pbs.org
• Adopt content windowing strategy
• Develop support plan
Questions? Andrea Downing at email@example.com or John
Suydam at firstname.lastname@example.org.