October 2006


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October 2006

  1. 1. Building the Digital Video Classroom of the Future (Today) Pat Cassella Sr. Director of Marketing - Education
  2. 2. <ul><li>… That there are dozens of applications possible with streaming video distribution today? </li></ul><ul><li>VBrick is a leader in digital video solutions and is actively engaged in a campaign to help raise awareness of how digital video is shaping our classrooms today </li></ul><ul><li>Hundreds of educational institutions are using video delivery over their existing IP networks today to help improve the classroom learning experience </li></ul>Streaming Video - Did You Know…
  3. 3. <ul><li>A look at what is driving streaming video in the classroom </li></ul><ul><li>Today’s applications for streaming digital video </li></ul><ul><li>Benefits – for students and teachers </li></ul><ul><li>How to build a digital delivery system </li></ul><ul><li>Challenges you may encounter </li></ul><ul><li>Success story – Oklahoma State University </li></ul><ul><li>Who is VBrick Systems </li></ul>Presentation
  4. 4. <ul><li>Drivers for streaming video </li></ul>
  5. 5. Industry Trends, Driving Forces <ul><li>Analog systems in need of upgrade or going EOL </li></ul><ul><ul><li>The need to consider digital versus analog </li></ul></ul><ul><li>Heavy investments in network upgrades the past 5 years </li></ul><ul><ul><li>Infrastructure in place to support video over IP </li></ul></ul><ul><li>Compression technologies continue to improve </li></ul><ul><ul><li>Squeeze more video over smaller pipes </li></ul></ul><ul><li>Applications are driving deployment </li></ul><ul><ul><li>Classroom streaming and recording, content delivery, webcasts </li></ul></ul><ul><li>Students grow up with video; expect the latest technology </li></ul><ul><ul><li>Video streaming, on-line access, podcasts </li></ul></ul>
  6. 6. <ul><li>Benefits of streaming video </li></ul>
  7. 7. Streaming video in the classroom <ul><li>Improve Learning </li></ul><ul><ul><li>Improve the accuracy of note taking; repetition and retention </li></ul></ul><ul><ul><li>Visual communication more effective than verbal only - video reduces learning times by almost 20% </li></ul></ul><ul><li>Increase Flexibility and Reach </li></ul><ul><ul><li>Reach students in remote locations – home, other districts, dorms </li></ul></ul><ul><ul><li>Students can access lectures at their convenience </li></ul></ul><ul><ul><li>Video can now be sent anywhere the computer network reaches (wireless, internet, etc.) - no longer tethered to coax </li></ul></ul><ul><li>Enabler for new applications </li></ul><ul><ul><li>Video compression lets you bring video to anywhere (wireless, mobile, iPOD) </li></ul></ul><ul><ul><li>TV to the desktop, video-on-demand, interactive communication </li></ul></ul><ul><li>Reduce Costs </li></ul><ul><ul><li>Convergence, no need for a separate video network </li></ul></ul><ul><ul><li>Eliminate costs of tape service </li></ul></ul>
  8. 8. The old (analog) days Chalkboard Camcorder Classroom The “VCR” Cart Reel Projector VCR Library Corner bus stop Coax video network The “school” computer The computer lab
  9. 9. The new (digital) ways Chalkboard to Smartboard VCR’s to Video-on-demand VCR tape library to digital video asset library Bus stop with video surveillance and digital signage Computers at every desktop Podcast of lectures, news, etc. Analog tapes to digital DVD disks
  10. 10. <ul><li>Applications for streaming video </li></ul>
  11. 11. Lecture Delivery and Recording Then Now Teacher gives lecture at fixed time/day If you can’t make it to class…you are out of luck or must rely on someone else’s notes If the class is full access to the class is denied Teachers can stream their lectures live while recording them for future playback Students can view the lectures live from anywhere on the computer network – student lounge, overflow classroom and their dormitory rooms
  12. 12. Delivery of stored assets Then Now Visit the media specialist to check out a tape - pray that it is there and that you wont be put on the waiting list Coordinate the borrowing of the VCR/TV cart Play tape in classroom, hope that the quality is acceptable Teachers access the video-on-demand server right from their PC and send the video to the classroom TV or digital projector Students with permissions can view any of the stored assets from anywhere on the computer network – student lounge, overflow classroom and their dormitory rooms
  13. 13. Cable TV Distribution Then Now TV in the classroom connected to a separate coax network Separate infrastructure to purchase and maintain Web access, PC applications and TV access completely separate Teachers use their computer to deliver classroom material while seamlessly integrating live cable TV events or previously saved news clips Students can view cable channels using a regular computer connected to the IP network in both the classroom and their dormitory rooms
  14. 14. Special Events Then Now Graduation logistics restrict who can attend the festivities You are provided a limited number of tickets for your friends and family Still pictures and home made videos are used to recap the event for loved ones who can not attend Ceremonies are streamed live to overflow rooms and over the Internet to friends and family who could not attend The graduation can also be recorded and stored for reunions as well as burned to create a DVD for past alumni to be used in fund raising efforts
  15. 15. Rich Media Presentations Then Now Professor prepares a PPT handout for the class lecture The PPT is made available to students who jot down notes during the lecture The notes are tucked away for future reference somewhere in your notepad Teachers give a rich media lecture with their presentation synchronized to the PPT slides while it is streamed live over the IP network and recorded for future reference Students can view the rich media lectures live from anywhere on the computer network as well as replay the presentation later to review important points
  16. 16. Summary of Education applications <ul><li>Morning Announcements </li></ul><ul><li>Distance Learning </li></ul><ul><li>Security and Surveillance </li></ul><ul><li>HR Compliance Training </li></ul><ul><li>HR Teacher/Student Training </li></ul><ul><li>HR Benefits Training </li></ul><ul><li>Remote Field Trips </li></ul><ul><li>Cable TV Distribution </li></ul><ul><li>Guest Speakers </li></ul><ul><li>Lecture Delivery </li></ul><ul><li>Lecture Archive </li></ul><ul><li>Digital Conversion of VCR Tapes </li></ul><ul><li>Video Trunking </li></ul><ul><li>Graduation and Sport Webcast </li></ul>
  17. 17. What do I need? Building a digital delivery system
  18. 18. <ul><li>Cisco Systems </li></ul><ul><li>Extreme Networks </li></ul><ul><li>Nortel </li></ul><ul><li>Etc.. </li></ul><ul><li>Should support a technology called multicast </li></ul><ul><ul><li>An efficient way of delivering video to the desktop </li></ul></ul><ul><li>Gig Ethernet backbone a plus </li></ul><ul><ul><li>Provides plenty of infrastructure for voice/video/data </li></ul></ul><ul><li>Connection to Internet </li></ul><ul><ul><li>Allows you to expand your reach beyond the campus </li></ul></ul>An existing IP network
  19. 19. Content Chain Creation Delivery Consumption Encoding, creating, editing and producing information such as video, audio, text and images, one-way and two-way. Delivering live and stored rich media using the Internet Protocol Decoding and displaying content Security, Control and Management End to end content delivery, system control, and measurement
  20. 20. <ul><li>Capture the video and put it onto the network </li></ul><ul><ul><li>VBrick Encoder - hardware </li></ul></ul><ul><ul><ul><li>Allows you to stream the video live over your IP network </li></ul></ul></ul>What are the components? Video In Microphone Audio In Video Out Audio Out Power In Power LED Power Out Passthrough Port Management Port Relay Control Ethernet Ethernet LEDs
  21. 21. <ul><li>Deliver captured video over the network </li></ul><ul><ul><li>VBrick Video on demand server - hardware </li></ul></ul><ul><ul><ul><li>Allows you to deliver stored video to a PC or TV </li></ul></ul></ul><ul><ul><ul><li>Can be purchased content or self-created content </li></ul></ul></ul>What are the components?
  22. 22. <ul><li>Control and manage this video </li></ul><ul><ul><li>VBrick Portal Server- hardware or software </li></ul></ul><ul><ul><ul><li>Creates a playlist of live and stored video </li></ul></ul></ul><ul><ul><ul><li>Allows you to manage the video, assign permissions, etc. </li></ul></ul></ul><ul><ul><ul><li>Lets you record live video and save it to the VOD </li></ul></ul></ul>What are the components?
  23. 23. <ul><li>Display </li></ul><ul><ul><li>PC or Set-Top Box – hardware or software </li></ul></ul><ul><ul><ul><li>PC allows you to watch the video from your desktop </li></ul></ul></ul><ul><ul><ul><li>STB allows you to watch the video on your TV </li></ul></ul></ul>What are the components?
  24. 24. EtherneTV for digital delivery <ul><li>MPEG VOD Servers </li></ul><ul><li>VOD NXG </li></ul><ul><li>VOD W </li></ul><ul><li>Media Control Server Suite </li></ul><ul><li>Portal Server </li></ul><ul><li>Scheduler </li></ul><ul><li>Network Video Recorder </li></ul>#2 Stored - Delivery STB Digital Receiver #4 Display StreamPlayer Software Decoder VBrick MPEG-2/4 & WM Encoder Network Video Appliances #1 Live Capture and Delivery Camera, VCR, DVD or cable feed into Encoder VBrick MPEG-2/4 Decoder Network Video Appliance <ul><li>WM VOD Server </li></ul><ul><li>VOD WM </li></ul>#3 Management and Control
  25. 25. <ul><li>Automatic system updates </li></ul><ul><ul><li>Necessary video components downloaded automatically </li></ul></ul><ul><li>Universal access </li></ul><ul><ul><li>Support for all platforms – Windows, MAC, Linux </li></ul></ul><ul><li>Access Logging </li></ul><ul><ul><li>The ability to keep track of what’s going on </li></ul></ul><ul><li>Permissions </li></ul><ul><ul><li>The ability to restrict access to certain assets </li></ul></ul><ul><li>Copyright Enforcement </li></ul><ul><ul><li>The ability to comply with copyright laws, handle 3 rd party content </li></ul></ul><ul><li>Support for third party control </li></ul><ul><ul><li>Turn on/off various components – VCRs, TVs, etc </li></ul></ul><ul><li>Scheduling </li></ul><ul><ul><li>Record, stream, interactive, scripting </li></ul></ul>Other important features
  26. 26. Who is VBrick Systems? <ul><li>VBrick is the leading provider of Video over IP solutions </li></ul><ul><ul><li>Long history and financial stability </li></ul></ul><ul><ul><ul><li>Founded in 1997, shipped first product in 1998 </li></ul></ul></ul><ul><ul><ul><li>Over 15,000 products shipped, 1000+ customers </li></ul></ul></ul><ul><ul><ul><li>Raised $22 million in venture capital in 2001 </li></ul></ul></ul><ul><ul><ul><ul><li>Led by Morgan Stanley and Menlo Ventures </li></ul></ul></ul></ul><ul><ul><ul><li>Strong revenue and profit growth </li></ul></ul></ul><ul><ul><ul><li>High industry visibility and recognition </li></ul></ul></ul><ul><ul><ul><ul><li>2005 Frost and Sullivan Excellence in Technology in Video Over IP Technologies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2004 NAB Editors Choice Award for content delivery </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2003 Grand Prize Best in Show at Networld Interop (N+I) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deloitte 2004 Fast 500: #148 </li></ul></ul></ul></ul>
  27. 27. VBrick Systems <ul><li>What Does VBrick Do? </li></ul><ul><ul><li>“ We provide a digital content distribution system called EtherneTV that delivers live and stored video (VOD) over data networks to PCs and TVs” </li></ul></ul><ul><ul><li>“ We manufacture robust and reliable network appliances that create, store and deliver high quality video over IP” </li></ul></ul><ul><ul><li>“ We provide to the user a single interface to control and view, live and stored video content, from any desktop or TV display” </li></ul></ul>
  28. 28. Customers Higher Education
  29. 29. Oklahoma State University <ul><li>Deployed a VBrick EtherneTV system </li></ul><ul><li>Applications: Lecture delivery and recording, distance learning </li></ul><ul><li>Purpose: Reduce expense of satellite broadcasts, speed up the learning process, stream culteral events </li></ul><ul><li>Contacts: Dr. Marlene Strathe (Provost), Samantha Krawczyk (IT Manager) </li></ul>
  30. 30. <ul><li>Media department </li></ul><ul><ul><li>Reduced administration for VCR tape checkout by encoding assets to digital format and delivering via VOD </li></ul></ul><ul><ul><li>Reduced cost of satellite transmission </li></ul></ul><ul><li>Teachers </li></ul><ul><ul><li>Increased reach: stream teaching sessions to other classrooms </li></ul></ul><ul><ul><li>Recorded classroom sessions – every day and special classes </li></ul></ul><ul><ul><ul><li>Video reduces learning times by almost 20% </li></ul></ul></ul><ul><li>IT Director </li></ul><ul><ul><li>Tied into existing directory server </li></ul></ul><ul><ul><li>Self administration: allowed users to manage their own accounts </li></ul></ul><ul><ul><li>Multicast streaming greatly reduced impact on network </li></ul></ul><ul><li>Athletic department </li></ul><ul><ul><li>Provided a way to balance sports and academics </li></ul></ul><ul><ul><li>Ensured no student athelete is at a disadvantage academically </li></ul></ul>Benefits
  31. 31. <ul><li>Easy to Use (Similar to home cable TV) </li></ul><ul><li>Consistent User Experience (Reduces training and support costs) </li></ul><ul><li>Automatic Updates (Reduces admin time; no manually coded web pages) </li></ul><ul><li>Scalable Design (Eliminates forklift upgrades, grows with your organization) </li></ul><ul><li>Ease of deployment (Reduces installation and trouble shooting) </li></ul><ul><li>Greater Video Reach ( Reach anyone, anywhere over LAN, WAN, Internet) </li></ul><ul><li>Reduce Costs </li></ul><ul><ul><li>Digital video eliminates need for maintaining redundant RF network. </li></ul></ul><ul><ul><li>Digital Video can be used on your existing computer networks </li></ul></ul><ul><ul><li>Digitizing video also reduces the costs associated with managing and transporting DVDs and VCR tapes to different locations </li></ul></ul><ul><ul><li>Easy to maintain and grow </li></ul></ul>The VBrick Advantage
  32. 32. Questions <ul><li>Sr. Director of Marketing - Education </li></ul><ul><ul><li>Pat Cassella </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Office - 203.303.0153 </li></ul></ul><ul><ul><li>Cell - 203.980.6928 </li></ul></ul>