I SEE IT FIRST ON FTV

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I SEE IT FIRST ON FTV

  1. 1. WELCOME
  2. 2. F NEW MEDIA ONLINE & MOBILE ADVERTISING I SEE IT FIRST ON FTV
  3. 4. F NEW MEDIA ONLINE & MOBILE ADVERTISING I SEE IT FIRST ON FTV ONLINE MOBILE - INTRODUCTION - CONTENT - TECHNICAL INFO - INTRODUCTION - FASHION TV VIDEO ON DEMAND SERVICE (VOD) - ONLINE ADVERTISING INTRODUCTION - ABOUT NEW MEDIA ADVERTISING
  4. 5. INTRODUCTION
  5. 6. INTRODUCTION To support your marketing-goals FTV offers you a worldwide web-community to transport your message and all kinds of content for mobile-phones to reach your target groups.  www.ftv.com    Our website is a worldwide-used portal for fashion and lifestyle. We get almost 8 million page views and more than 870.000 visits per month. The right vehicle to transport your message!  the FTV mobile portal    We generate every kind of fashion- and lifestyle-related content for mobile phones - wallpapers, video on demand, live streaming, pictures ... ABOUT NEW MEDIA ADVERTISING
  6. 7. ONLINE
  7. 8. ONLINE <ul><li>the website www.ftv.com has 480.000 unique visitors monthly </li></ul><ul><li>visitors stay on an average 7 minutes by 11 site clicks </li></ul><ul><li>page views / month: 7,9 Mio. </li></ul><ul><li>visits / month: 862.000 </li></ul><ul><li>numerous functions and features </li></ul><ul><li>are available: </li></ul><ul><li>information over the TV program </li></ul><ul><li>fashion clips, www.ftv.com/vod </li></ul><ul><li>adjustment for the FTV model awards </li></ul><ul><li>2003: over 8 mill. votes </li></ul><ul><li>audio test of FTV CDs </li></ul><ul><li>competitions </li></ul>INTRODUCTION
  8. 9. ONLINE <ul><li>The full FTV channel for VOD : </li></ul><ul><li>Style </li></ul><ul><li>Models </li></ul><ul><li>Designers </li></ul><ul><li>Parties </li></ul><ul><li>Men </li></ul><ul><li>Beach </li></ul><ul><li>Fashion </li></ul><ul><li>A chic experience: </li></ul><ul><li>bespoke content </li></ul><ul><li>content updated daily </li></ul><ul><li>a full variety of all ftv content </li></ul><ul><li>varying delivery capabilities to fit into requirements </li></ul>FTV VIDEO ON DEMAND SERVICE (VOD)
  9. 10. ONLINE <ul><li>The FTV Video On Demand service is a dedicated content portal that captures the ‘best’ of FTV on a daily basis. </li></ul><ul><li>All content is directly from the Channel and made for Video On Demand The portal is targeted at three main audiences: </li></ul><ul><li>IN VOGUE </li></ul><ul><li>GORGEOUS GIRLS </li></ul><ul><li>FTV MEN </li></ul>ABOUT THE CONTENT
  10. 11. ONLINE In Vogue A compelling fashion channel that targets female fashionista’s and young urban people with the latest trends, styles and designers from the catwalk Gorgeous Girls High-end models, lingerie shows, photo shoots and dancing. This is a very popular and classy service targeted at 15-30 year old lad’s and is ultimate show-your-mates content FTV Men A unique look at male fashion, models and the photo shoots. This is targeted at predominately the gay market and male fashionista’s. ABOUT THE CONTENT
  11. 12. ONLINE <ul><li>In Vogue </li></ul><ul><li>Designers at Work </li></ul><ul><li>Fashion Weeks </li></ul><ul><li>Fashion Parties </li></ul><ul><li>Hair and Make Up </li></ul><ul><li>Fashion mini Series </li></ul><ul><li>Meet the model </li></ul><ul><li>Gorgeous Girls </li></ul><ul><li>Beach Beauty </li></ul><ul><li>Catwalk Queens </li></ul><ul><li>Up Close </li></ul><ul><li>Lingerie </li></ul><ul><li>FTV Men </li></ul><ul><li>young, fashionable boys </li></ul>THE CATEGORIES
  12. 13. ONLINE A SELECTION OF CATEGORIES IN THE PORTAL All content is made (edited/ produced) for Video on Demand Each clip is set to funky FTV music
  13. 14. ONLINE SCREENSHOTS FROM THE PRODUCTS
  14. 15. ONLINE DELIVERY METHODS Individual clip delivery Delivery of clips on a daily/ Weekly basis via FTP Full Portal FTV branded site integrated into the operator service - below snap shot
  15. 16. <ul><li>banner </li></ul><ul><li>pop-up </li></ul><ul><li>skyscraper </li></ul><ul><li>category & themes sponsoring </li></ul><ul><li>newsletter- & standalone advertising </li></ul><ul><li>product integration in the online shop </li></ul>ONLINE ADVERTISING ONLINE
  16. 17. ONLINE FullSizeBanner (468 x 60 px) € 15,00 + VAT HalfSizeBanner (234 x 60 px) € 10,00 + VAT PopUp € 25,00 + VAT PopUnder € 55,00 + VAT LayerAd € 70,00 + VAT Skyscraper (140 x 600 px) € 35,00 + VAT ContentAd € 30,00 + VAT ONLINE ADVERTISING – prices ( CpT-Comparsion)
  17. 18. MOBILE
  18. 19. MOBILE <ul><li>Fashion TV has extensive mobile capabilities working with </li></ul><ul><li>over 20 operators globally. </li></ul><ul><li>The FTV mobile portal includes wallpapers, video, ringtones and </li></ul><ul><li>added billing/ subscription functionality. </li></ul><ul><li>Through partnership with Mobix Interactive FTV is able to provide: </li></ul><ul><li>- bespoke mobile-produced content </li></ul><ul><ul><li>- live streaming </li></ul></ul><ul><ul><li>- 2.5G and 3G compatibility </li></ul></ul><ul><ul><li>- multiple format encoding of content for handsets </li></ul></ul><ul><ul><li>- managed mobile sites (in multiple script languages) </li></ul></ul><ul><ul><li>- fully hosted sites for download and streaming </li></ul></ul><ul><ul><li>- integrate with operators billing functionality </li></ul></ul>INTRODUCTION
  19. 20. MOBILE CONTENT <ul><li>FTV delivers special content to mobile providers, hardware producers and telephone networks worldwide . </li></ul><ul><li>formats: 24 hours / 7 days streaming </li></ul><ul><li>video on demand: </li></ul><ul><li>- 10 to 60 seconds video clips over GPRS </li></ul><ul><ul><li>- 1 to 3 minutes video clips over UMTS </li></ul></ul><ul><ul><li>- “a la carte” video magazine for video streaming </li></ul></ul><ul><li>actual themes: fantastic fashion, gorgeous boys, gorgeous girls </li></ul><ul><li>cooperation with G3 provider: watch FTV on your mobile! </li></ul>
  20. 21. MOBILE TECHNICAL INFO: FTV Mobile Site – Delivery Satellite Feed Tape FTP Ingest Server SAN Storage Tape Backup Browse Edit Station Craft Edit Station Transcoding Engine FTP Server FTV INGEST FTV EDITING CONTENT TRANSCODING / DELIVERY DVD/CD-ROM Multi Format Transcoding to Global Operator Standards Bespoke Mobile Production Network Delivery
  21. 22. <ul><li>Notes: </li></ul><ul><li>Live TV to Mobile </li></ul><ul><li>12 seconds to 8 minute clips </li></ul><ul><li>2-3 hours content </li></ul>MOBILE TECHNICAL INFO: FTV Mobile Site – Operational Workflow Live Feed VoD (2) Looped Content (3) Ingest & Encode Live Stream (1) Streaming server Ingest / Edit / Format Streaming server Play-list & Streaming server NETWORK NETWORK NETWORK
  22. 23. <ul><li>Operational Support Services available: </li></ul><ul><ul><li>Fault Monitoring </li></ul></ul><ul><ul><li>Performance & Usage Monitoring </li></ul></ul><ul><ul><li>Predictive Monitoring </li></ul></ul><ul><ul><li>Syslog Monitoring </li></ul></ul><ul><ul><li>SNMP-Based Monitoring </li></ul></ul><ul><ul><li>Performance and Availability Reporting </li></ul></ul><ul><ul><li>Patch Monitoring and Notification </li></ul></ul>MOBILE TECHNICAL INFO: FTV Mobile Site – Service Support Mobix provides 24x7 performance monitoring for hardware, operating systems, databases and applications deployed in the hosting centre in line with standard OSS & BSS support requirements
  23. 24. <ul><li>Management Services </li></ul><ul><ul><li>Inventory Management </li></ul></ul><ul><ul><li>Incident Management </li></ul></ul><ul><ul><li>Change Management </li></ul></ul><ul><ul><li>Regular Management </li></ul></ul><ul><ul><li>Vendor Management Information </li></ul></ul><ul><ul><li>Troubleshooting </li></ul></ul><ul><ul><li>Off-hour planned labour </li></ul></ul><ul><ul><li>Database and 3 rd party software patches </li></ul></ul><ul><ul><li>Operating System (OS) patch </li></ul></ul>MOBILE TECHNICAL INFO: FTV Mobile Site – Service Support
  24. 25. MOBILE TECHNICAL INFO: FTV Mobile Site – Hosting Support Mobix offers analysis reports of usage figures and pattern analysis according to customer requirements. Handset Usage Analysis
  25. 26. MOBILE TECHNICAL INFO: FTV Mobile Site – Hosting Support Average No. of Downloads / Streams per Week
  26. 27. MOBILE TECHNICAL INFO: FTV Mobile Site – Billing Mobix will offer an integrated Billing system designed to support multiple billing scenarios. The Billing system will utilise CDR (Call Data Record) technology based on call data passed back from the integrated operator. Via Mobix CDR all billing methodologies will be available to operators. Billing will be implemented via standard MT – SMS billing methodologies.
  27. 28. MOBILE TECHNICAL INFO: FTV Mobile Site – Billing Types & Billing Solutions <ul><li>Will be implemented via </li></ul><ul><li>CDR based on call data passed back from the Operator into the Billing Database. </li></ul><ul><li>Applied Tariff Rules in the database will manage bundling and variable charging </li></ul>Billing Solution <ul><li>Pay per View billing (PPV) </li></ul><ul><li>Pay per event (PPE) </li></ul><ul><li>Daily Usage Charge (DUC) </li></ul><ul><li>Service usage Time(SUT) </li></ul><ul><li>Transport Charging </li></ul><ul><li>Advice of Charge (AoC) </li></ul><ul><li>Tariff Bundling </li></ul><ul><li>Monthly Recurring Charge (MRC) </li></ul>Billing Type
  28. 29. MOBILE TECHNICAL INFO: The FTV Mobile Portal – General Info The FTV mobile portal is divided into a number of different sections. All sections contain multimedia content such as video on demand, streaming video, wallpapers, pictures, etc. Sections of the FTV Mobile Portal • Look of the week • Model of the week • Don´t miss • In Vogue • Babes • FTV Men • Ringtones • Wallpapers
  29. 30. MOBILE TECHNICAL INFO: The FTV Mobile Portal – The Look  Babes  Ringtones  Wallpapers Look of the Week Description of clip Description of clip Model of the Week Don’t Miss!  In Vogue LIVE FTV UPDATES Promotion Banner  Subscribe to FTV mobile  FTV Men Look of the Week Description of clip Model of the Week Promotion Banner
  30. 31. CONTACT Did we arouse your curiosity? Call us for more details or to develop with us possibilities for your successful future campaigns and activities on Fashion TV. contact us: Max Posch fashiontv marketing F.TV Programm GmbH Mobile: +43 664 405 28 40 E-mail: [email_address]

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