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Aesir DXP - Fight for Privacy

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Aesir DXP - Fight for Privacy

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Cookies, 3rd party data, ABM, Retargeting - A decade of #MarTech is being replaced as a result of Big Tech’s abuse of your data.

The time has come to secure and ensure compliant, privacy-by-design driven, mature digital marketing solutions that empower and evolve businesses through technology applied for humans.

1st Party actionable data is collected to improve the customer or staff experience to create a personalized and more meaningful engagement.

This can be done without cookies, without abuse of data, and without hunting customers to increase profits while damaging your brand.

Cookies, 3rd party data, ABM, Retargeting - A decade of #MarTech is being replaced as a result of Big Tech’s abuse of your data.

The time has come to secure and ensure compliant, privacy-by-design driven, mature digital marketing solutions that empower and evolve businesses through technology applied for humans.

1st Party actionable data is collected to improve the customer or staff experience to create a personalized and more meaningful engagement.

This can be done without cookies, without abuse of data, and without hunting customers to increase profits while damaging your brand.

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Aesir DXP - Fight for Privacy

  1. 1. DIGITAL EXPERIENCE PLATFORM Fight for Privacy!
  2. 2. 02 1st Party Actionable Digital Experiences Cookies, 3rd party data, ABM, Retargeting - A decade of MarTech is being replaced in 2022/2023 as a result of Big Tech’s abuse of your data. The time has come to secure and ensure compliant, privacy-by-design driven, mature digital marketing solutions that empower and evolve businesses through technology applied for humans. 1st Party actionable data is collected to improve the customer or staff experience to create a personalized and more meaningful engagement. This can be done without cookies, without abuse of data, and without hunting customers to increase profits while damaging your brand.
  3. 3. 03 Aesir DXP replaces your web, e-commerce, or media web-based application(s) with a 1st party Digital Experience Platform. Utilizing 1st party data makes it possible to create a smarter customer journey through personalization, prediction, and pre-targeting using actionable data that is compliant locally and globally. Aesir DXP integrates to the entire Aesir Solution Series and is GDPR compliant with its privacy-by-design architecture featuring pseudonymized data models and cookieless 1st party actionable data and analytics. Aesir DXP is the living heart of your customer journey. Platform as a Service
  4. 4. Customer journeys Visitor engagement Content engagement INSIGHT Product / Content delivery Marketing automation Enterprise content management STRATEGY Dynamic CTA modules Customer pattern-based personalization Integrated A/B split testing for conversion optimization EXPERIENCE Lead generation Increased conversions Brand consistency VALUE Evolved Customer Experiences Evolve your marketing strategy so that it’s customer centric. This ensures the continuous effort to improve the customer experience by making it increasingly meaningful for the customer. 04
  5. 5. 05 Benefits Drive your content marketing with engagement scoring, workflows, roles, A/B split testing, and 1st party analytics. Deliver the right messages to the right people at the right time with 1st party personalization. 1st Party Actionable Data, GDPR compliant, privacy by design, local and global compliant data storage options. Delivered as a fully managed Platform as a Service (PaaS), including hosting, management, service, and 24/7 support. Automate & integrate with AesirX DMA, Aesir PIM, Aesir E-Commerce. No licenses per user - 1 installation for the entire organization (fixed cost).
  6. 6. 06 Features Abandoned Cart Lead Gen Onsite Retargeting Newsletter Integration Personalization from First Visit Paid Advertising Channel Integration Visitor Behavioral Data E-commerce Preference Matching Dynamic Pricing Meta Pattern Insights From Customer Journey Mapping Behavioral Data to Personalize CX VISITOR PATTERNS NEW WAYS OF RETARGETING PRETARGETING Clarify Pain Points Convert Visitors to Customers Features shown are selected configurable options or add-ons in the deployment of Aesir & AesirX Solution Series.
  7. 7. 07 Data types Data Type What is it? Examples Data Quality Targeting Reach Zero-Party Data Data that is provided directly by consumers voluntarily - personal data, buying intentions, or communication preferences. • Personal information • Intentional behaviors • Preferences High Exact First-Party Data Customer data that is collected and owned by the same organization. Digital interactions, purchase history, behavior, preferences, etc., are used to create ads, content, and contextual experiences that are more meaningful. • Behaviors or actions from your website or app (Contextual) • Purchase, Search & Contact history • Geographical & Demographic data • Phone, Email, or SMS interactions High Exact Second-Party Data Second-party data is someone else's first-party data. In the future, purchasing data from another organization or sharing data through a partnership will be a constant challenge, particularly when including this data as part of your customer strategy. • Behaviors or actions from your website or app (Contextual) • Purchase, Search & Contact history • Geographical & Demographic data • Phone, Email, or SMS interactions Low Narrow Third-Party Data Data collected by an organization that doesn't have any direct link to the customer. Usually, the data is collected by data aggregators who sell it to other companies. • Demographics • Behavioral • Contextual Variable Broad
  8. 8. The world's largest playground manufacturer was facing an assortment of administrative challenges. They had an outdated and overly complicated e-commerce system. A lack of collaborative integrated and automated processes were resulting in ineffectual workflows. Kompan needed a customized Aesir DXP solution to upgrade their old systems and integrate new functions & processes to support their international growth and digital transformation. Aesir PIM & Aesir DAM serves as the global center for all product information, content marketing, translations, market localization, and digital assets - including a custom Image CDN. 20+ international market sites are connected in a custom optimized, automated, and integrated value chain with KOMPAN’s Production, ERP, and CRM systems. By gathering real behavioral data, KOMPAN is now able to enrich its entire value chain from marketing to content creation to sales using 1st party data. Kompan’s revenue has gone up from $150 million USD to $500+ million USD since changing to the Aesir Solution Series - future goals are set much higher. 08 CHALLENGES SOLUTIONS What did we do?
  9. 9. 09 Packages Package 1 Package 2 Package 3 DXP CONTEXTUAL MARKETING + Hosted (PaaS) + 1st Party Data + Cookieless + Customer Journey + Personalization + Always Upgraded + 24/7 Support DXP CONTEXTUAL LEAD GEN + Hosted (PaaS) + 1st Party Data + Cookieless + Customer Journey + Personalization + Always Upgraded + 24/7 Support DXP CONTEXTUAL E-COMMERCE + Hosted (PaaS) + 1st Party Data + Cookieless + Customer Journey + Personalization + Always Upgraded + 24/7 Support Delivery in 8 weeks Delivery in 12 weeks Delivery in 16 weeks $1000 / Month License* $1000 / Month License* $1500/ Month License* $25,000 USD** $50,000 USD** $100,000 USD** *Includes hosting, license, upgrades, support, and service per installation. ** Shown project prices are based on avg. calculated costs of configuration, setup, and deployment. Book a Meeting
  10. 10. 10 What We Do ● Website & E-Commerce Solutions ● Contextual Marketing Solutions ● Digital Experience Solutions ● PIM & DAM Solutions ● Custom CRM Solutions ● Strategic Advisory ● Strategic Global Content Marketing ● Strategic SEO Services ● Digital Transformation ● UX & Customer Journey Design ● WEB2 / WEB3 Development ● Unity Game Development Digital delivers full-stack digital marketing services and solutions designed to evolve businesses through technology. Who We
  11. 11. Our experts across the globe provide comprehensive and strategic consultancy.
  12. 12. 12 Kongensgade 66-68, 3. sal 5000 Odense C, Denmark Phone: +45 23 888 777 Email: info@redweb.dk Denmark 75 Hai Ba Trung, District 1, HCM City, Vietnam Phone: +84 90 794 5762 Email: info@redweb.vn Vietnam

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