Ronn Torossian on Celebrities and Entertainment PR

642 views

Published on

From A-list celebrities to fashion designers, high-end footwear to modeling agencies, we are one of the leading lifestyle and entertainment public relations agencies in the U.S. From celebrity branding and product placement to fashion shows, cocktail receptions, art exhibitions, VIP red carpet events, record label promotion, store openings, launch parties, and movie premieres, we provide the visibility that helps move product and speaks to consumers and media. From the Grammy's to The MTV Awards, Sundance to Winter Music Festival, we have staff on site at leading entertainment events and deliver results.

http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
642
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ronn Torossian on Celebrities and Entertainment PR

  1. 1. Ronn Torossian on Celebrities in Huffington Post By 5W Public Relations
  2. 2. 5W Public Relations provides full-service solutions from strategic planning to execution
  3. 3. …Dan Wakeford, editor-in-chief of two weekly entertainment magazines, In Touch and Life & Style, understood the pressures to stay in the closet. So did publicist Ronn Torossian, CEO of 5WPR, who has worked with celebrities such as Pamela Anderson, Nick Cannon and Hulk Hogan. “The entertainment business in general can be discriminating -- against Republicans, against gays, against many different things -- and as such there are many reasons that celebrities maychoose to keep aspects of their personal lives, includingtheir sexuality, personal,” Torossian told me.
  4. 4. “Celebrities are people -- people who also are entitled tosome degree of privacy," Ronn Torossian said. "There isfreedom of the press and freedom of speech, and theright to a persons private life and privacy. Every celebrityis an individual -- and every celebrity deals with his or hersexuality differently.“"PR firms that work with celebrities have to do all theycan to control public appearances and interviews -- anddo the best they can to keep the brand they want whichmaximizes their earning potential," Torossian said. "Can a celebrity who plays a tough playboy come out openly? Can a starlet who makes men crazy openly come out as a lesbian? Part of working with high-profile people is understanding the difference between their public persona and personal life.”
  5. 5. …In 1968, Warhol very famously said, "In the future, everyone will be world-famous for 15 minutes." The statement seemed to prefigure our Internet-enabled era, where notoriety touches more people than ever before – only to fade as our attention is drawn away by the next distraction. (Warhol also said, "In the future 15 people will be famous" and "In 15 minutes everybody will be famous," but those predictionsdidn’t pan out as well.) And no group embodies Warhol’s prediction moreaccurately than the stars of reality TV…In the decades that followed, “non fiction” shows including "The Real World,""Survivor," "The Real Housewives" and "Jersey Shore" proved that Americanshad an unlimited appetite for the antics of talentless showboats. The deal issimple: we get to judge them while they let it all hang out. But they get to befamous…
  6. 6. "Whether we care about a child star, see them as a precious part of ourmemories of youth, want to compare their lives to our own or arefascinated by their potential decline, there is some sense of a narrativethere," says New York University professor of pop culture Moya Luckett,trying to explain the public’s connection to Lohan. "Courtney Stodden, onthe other hand, came out of nowhere...There is no connection and we seeher as just another space filler who has no narrative or back story, withwhom we have no connections and who we expect to vanish within thenext few months.“And right on schedule, as Lohan begins to regain her footing inHollywood, Stodden is grasping at straws in her fourteenth minute. Sherecently went so far as to release a kitty fetish video."It is very unlikely that Courtney Stodden will be successful at becoming amainstream star, despite her brazen attempts to attract attention,” saysCEO and president of 5WPR, Ronn Torossian, who has representedcelebrities like Snoop Dogg and Pamela Anderson. “I couldn’t think of anybrand who would associate with her in any sort of serious way. And at thispoint, I am doubtful that she has any earning potential at all."
  7. 7. 5WPR: An Entertainment PR FirmFrom A-list celebrities to fashion designers, high-end footwear to modelingagencies, we are one of the leading lifestyle and entertainment public relationsagencies in the U.S. From celebrity branding and product placement to fashionshows, cocktail receptions, art exhibitions, VIP red carpet events, record labelpromotion, store openings, launch parties, and movie premieres, we provide thevisibility that helps move product and speaks to consumers and media. From theGrammys to The MTV Awards, Sundance to Winter Music Festival, we have staffon site at leading entertainment events and deliver results.Our relevant experience working with influencers and consumer outlets is secondto none, given successful entertainment PR engagements working with brandswhich include Bad Boy Worldwide Entertainment Group, Rocawear, Marc Ecko,Redcats USA, Anheuser Busch, Fishman Tobin (Sean John Boys, Izod, LizClaiborne), Proximo Spirits, in addition to celebrity representation includingSnoop Dogg, Pamela Anderson, Ice Cube, Nick Cannon, Young Jeezy,Chamillionaire, Ciara, former NBA Star Jalen Rose, Lil Kim, Kelis, GQ, and manyothers.
  8. 8. About Ronn TorossianRonn Torossian founded 5WPR, 1 of the 25 largest American PR Firms. Based in New York City, RonnTorossian has overseen the growth of 5WPR, the PR Agency to the Inc. 500 list, and provided counselto hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His workspans global interests, corporate entities, high-profile individuals, regional business entities,government agencies and academic institutions – both on routine public relations matters andextremely sensitive issues. A born and bred New Yorker, Ronn Torossian has overseen PR initiatives for clients including Coca-Cola, Microsoft, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald’s, Evian, EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, and others. Ronn Torossian is a past semi-finalist for Ernst & Young’s Entrepreneur of the Year, and wrote a Public Relations book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” which was released late in 2011 and is an Amazon.com best selling Public Relations book. Ronn Torossian resides with his family on Manhattan’s Upper West Side and was named to Advertising Age’s “40 Under 40″ list, as well as PR Week’s “40 Under 40″ List. He is a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations. Email: Rtorossian@5wpr.com

×