OBJECTIVE
Maty’s Healthy Products is an emerging industry leader in the natural health remedies space. Maty’s hired 5W Pub...
Maty's case study 12.5.2013
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Maty's case study 12.5.2013

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5W worked with Maty's Healthy Products to create a public relations plan to further the brand’s reputation and recognition among potential retailers and consumer audiences nationwide. Our goal in this campaign was to take Maty’s to the next level and increase sales through aggressive public relations outreach.

Published in: Health & Medicine
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Maty's case study 12.5.2013

  1. 1. OBJECTIVE Maty’s Healthy Products is an emerging industry leader in the natural health remedies space. Maty’s hired 5W Public Relations to further the brand’s reputation and recognition among potential retailers and consumer audiences nationwide. 5W’s goal was to help elevate Maty’s to the next level and increase sales through aggressive public relations outreach to key consumer and retail audiences using print media, online media, television and top social media platforms. STRATEGY 5WPR launched a nationwide campaign to further promote Maty’s brand among key audiences, including natural health advocates, alternative practitioners and naturopaths/homeopaths, as the industry leader in natural health remedies. Through targeted national and regional media outreach, including top tier long and short lead magazine editors and TV producers, 5W positioned Maty’s Founder and CEO Carolyn Harrington as an expert in holistic health and natural remedies. 5W also sourced Third Party Brand Ambassadors, many of which became local retailers for the Maty’s brand. Utilizing digital media, 5W promoted Maty’s Products among key natural/alternative health editors and bloggers through monthly blogger initiatives, and conducted Facebook contests and other key product giveaways. IMPACT In just six months, 5WPR garnered national TV segments, including a natural remedies/profile spot on FOX News for Maty’s founder Carolyn Harrington, numerous regional television segments in key markets with Third Party Brand Ambassadors, short and long lead product placement, and significant online coverage. The media success in the first six months played an integral role in helping Maty’s grow in the retail space. Due to the constant media exposure, top national retailer Walmart decided to carry Maty’s in over 600 of their stores across the U.S. Maty’s also built an extensive product distribution network and placed products in clinical and medical offices across the nation due to their partnership with local medical experts, physicians and health practitioners . 1

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