Business pitching ramp_corp2012


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Business pitching ramp_corp2012

  1. 1. Business Planning & Presenting: Communicate, Connect, ConvinceBy: Ron HashFor: RampCorpDate: February 13, 2012 Texas State SBDC 2012
  2. 2. My Observation Investor Partner/Customer Lender Traits & Messages &Characteristics Impressions You Your Plan Your Business Your WebsiteBusiness Plan One-on-One Presentation Texas State SBDC 2012
  3. 3. Your Objective Reconsider NO ! Inform, Hook, Reel• I Don’t Know You ? • How Can I Help ?• I Don’t Know This Business? • What are the Next Steps ?• Why Should I Even Care ? • Where Do I Send the Check ? Remember … • It’s all about the Business (Opportunity, Customer, Product) What is the Need or Problem You are Solving • Turn Your Head Around – Consider Your Audience’s Perspective • It’s all about You, and It’s Not About You (Focus on Now & Beyond) What is Your Solution, Differentiation, Market Position What is Your Value Proposition & Strategic Advantage • It’s all about the Money !!! Texas State SBDC 2012
  4. 4. Paint a Visual Who Is Your Customer? Market? What is the Need or Problem? OPPORTUNITY Who Are You? What is Your Business? What is Your Product or Service? Context .. Socioeconomic, Temporal, Geographic, Industry,Ask Yourself … Regulatory, CompetitiveWho Really Cares & Why?How Will You Reach Them?Why Isn’t Anyone Else Doing This? Texas State SBDC 2012
  5. 5. Progress Logically1. Introduction – Who We Are, What We Do2. Here is Our Customer/Market, Need/Problem – Demographically & Psychographically3. Make it Real (A Breather) – Example, Anecdote, Quote, Statistic4. Here is Our Solution (Product/Service) – Our Value Proposition – Our Differentiation & Market Position – Our Strategic Advantages5. Drill Down, Be Ready for Q&A, Wow-Time Texas State SBDC 2012
  6. 6. Ten Traits to Convey in Ten Minutes (by David Rose, Venture Capitalist) Experience Leadership Knowledge Commitment Skills Vision Passion Integrity Listen Trusted Make it Real Realism Show Traction Offer Milestones Humility/Coachability Texas State SBDC 2012
  7. 7. Dispel with Myths & Misconceptions - Don’t say anything that could be disproven !!!• If I build it, they will come… • Just because you believe, doesn’t mean anyone else will• No Platitudes, Please … • It is flawless, it can’t fail • There is no competition • I must maintain control • Best customer service• Raising money is the end in itself … • Money Validates You – No!• Someone is going to steal my idea… • Beware of confidentiality agreements • The patent will protect me Texas State SBDC 2012
  8. 8. What’s New! by Rhonda Abrams (Business Plan Author)• Consider Globalization / Outsourcing• Greater Emphasis on Feasibility Analysis• Plan for the Use of Technology and Social Media/Mobile in Your Business• Address Social Responsibility• Have a Plan for Distributing your Plan• Peter Gruber (Yahoo Finance) … – “If you can’t tell it, you can’t sell it” (VIDEO) Texas State SBDC 2012
  9. 9. What Characterizes a Good Business Plan / Presentation?• Targeted, direct, purposeful. Specific/Focused.• Supported by verifiable research and insightful analysis. Bottom-up, First.• Recognizes risks, threats, and the competitive environment. Realistic.• Embodies real-world opportunities and planned contingencies. Thoughtful & Agile.• Reflects you & your business. Unique.• Clear, Concise, and Compelling. Respect. Texas State SBDC 2012
  10. 10. Additional Suggestions• Know Your Plan (D.I.Y. “Walk the Talk”)• Get Help & Solicit Genuine Feedback• Make sure it all connects: Be consistent• Be Passionate (Don’t “Follow Your Passions”) – It’s all about the Business & Money• Communicate @ 8th-Grade Level• Professionalism Counts• People Connect to People Texas State SBDC 2012