Mary Kay Presentation

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Mary Kay Presentation

  1. 1. Journey into Asia<br />
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  9. 9. Double in cosmetics sales<br />Cost of sales increases 50% for Mary Kay Elite<br />Expansion results in 75% increase in revenues <br />75% increase cosmetics revenues<br />1,800 consultants reaching over 100,000 consumers<br />Initial revenues half of China’s due to lack of consultants and consumers<br />Cost of sales increases 45% per premium line expansion<br />Start – up and cost of Mary Kay Elite preparation<br /><ul><li>$4,000,000 Premium product revenue</li></li></ul><li>Utilize beauty consultants in store to sell products<br />Increased awareness of brand gains customers<br />Using profits from Shanghai and Japan, develop Mary Kay Store in Shanghai, China<br />Overall additional 9% in sales<br />
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  12. 12. Questions ?<br />问题?<br />

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