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Presentatie kinderen en fietsen, 2012 09 10, eurocities wg rs, lyon (uk)

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How to achieve people to start cycling.

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Presentatie kinderen en fietsen, 2012 09 10, eurocities wg rs, lyon (uk)

  1. 1. HOW TO ENCOURAGE CYCLING Why do the Dutch keep on cycling? (EUROCITIES, WG Road Safety, 13th of September 2012)8-5-2006
  2. 2. INDEX• A little story about tools.• The City of Utrecht.• Why we all should go cycling (6 random reasons).• How to achieve people to start cycling.• Also …• The Utrecht Road Safety Label.• Traffic education for children of all ages.• So youngsters keep on cycling. 2
  3. 3. A little story about tools How the Dutch look at a bike 3
  4. 4. The City of UtrechtSome facts:• Fourth largest city in the country.• Over 310,000 inhabitants.• In region  650,000 inhabitants.• Largest university of the country.• Busiest railway station of the country.• Intersection of major motorways.• Still growing economy despite the global recession.Modal split (in general):• Motor vehicles 38.5%• Public transport 10.8%• Cyclists 28.0% *• Pedestrians 21.2%• Others 01.5%* 36% of all trips < 7.5 km are made by bicycle 4
  5. 5. Why we all should go cycling (6 random reasons) 5
  6. 6. Reason #1: Reducing traffic congestion Highway A27 east of Utrecht 6
  7. 7. Reason #2: Reducing air and noise pollution Highway A16 near Dordrecht 7
  8. 8. Reason #3: Saving natural energy sources Saudi Arabia and the Canadian tar sands 8
  9. 9. Reason #4: Saving human lives Source: Geetam Tiwari (Indian Institute of Technology, New Delhi, India) 9
  10. 10. Reason #5: Stops increase of obesity 10
  11. 11. Reason #6: Creating livable cities Source: Donald Appleyard (Livable streets, 1981) 11
  12. 12. So … let’s promote cycling  12
  13. 13. How to achieve people to start cycling 13
  14. 14. Built a network of good bicycle infrastructure Bi-directional cycle path in Utrecht 14
  15. 15. Create good bicycle parking Guarded bicycle parking at Groningen main station 15
  16. 16. But do not only invest in infrastructure 16
  17. 17. Also …• Invest in good traffic education for the younger children.• Make parents walk and cycle with their children together.• Show children the right behaviour when participating in traffic. Children ‘copy’ the behaviour of adults, so it is important to show them the right attitude. Children are the car drivers of the next generation. Have them walk and cycle at an early age. It will enlarge the chance that these future car drivers will remain cyclists! 17
  18. 18. Mental modelSome facts:• A mental model is an explanation of someones thought process about how something works in the real world.• Mental models can help shape behaviour and set an approach to solve problems and do tasks.• People have more attention for things that fit their own schedule.• A change of the schedule is seen as an exception, therefore it takes time for people to adjust. 18
  19. 19. From ‘own control’ to ‘other control’ Source: Carlosfelipe Pardo (Cities for Mobility, 2012) 19
  20. 20. Myth: “Watch out and pay attention”Some facts:• The human eye has it limits.• We only see a maximum of 3 points per second.• Among those 3 points are trucks, busses and blinking or bright traffic signals.• Only as 4th or 5th point we notice little children crossing the street. 20
  21. 21. Young children and trafficSome facts:• They can not locate the sound of an approaching car like adults can.• The front of a car looks like a smiling face.• Because of their height we can not see them (play) between parked cars.• When they are 8-10 years old we protect them by putting them in the back seats of our ‘safe’ cars. This is strange because around this age they are finally able to experience traffic like we do! 21
  22. 22. The Utrecht Road Safety Label (UVL)What is the Utrecht Road Safety Label?• It is a quality mark for elementary schools that structurally put effort into the road safety around the school and into traffic education.• In exchange, the school gets money and support for traffic lessons and small infrastructural improvements in the direct surrounding of the school.• Political target in 2007: at least 80% of the elementary schools trying to receive the label in 2012.It is a combination of three actions:1) Creating safe and recognizable school zones and routes.2) Influencing parental traffic behaviour.3) Traffic education for children of all ages ** Not only by the schools, but also by the own parents 22
  23. 23. Five pilot sites with eight schools involved (2009) 1 school in school zone 2 schools in school zone 3 schools in school zone 23
  24. 24. Location of all participating schools (2012) 1 school in school zone 2 schools in school zone 3 schools in school zone 24
  25. 25. Creating safe and recognizable school zones School zone in a northern suburb 25
  26. 26. Influencing the parental behaviour (I) Elementary school in a southern suburb 26
  27. 27. Influencing the parental behaviour (II) Simple measures can improve a lot 27
  28. 28. Traffic education for children of all ages 28
  29. 29. First a non-Dutch approach Just one example, from the City of Stuttgart (Germany) 29
  30. 30. And now for the Dutch approach 30
  31. 31. Traffic lessons given by the own parents (1-2 years) Learning to keep your balance 31
  32. 32. Traffic lessons given by the own parents (2-3 years) Keeping your balance and building muscle power 32
  33. 33. Adults can show the right behaviour (3-4 years) Going to a nursery by bike 33
  34. 34. Parents and children cycle together (4-5 years) On their way to kindergarten 34
  35. 35. Traffic lessons at the schoolyard (5-6 years) Elementary school Villa Nova 35
  36. 36. Practicing by cycling in the ‘real world’ (6-7 years) Cycling on a busy bicycle route with the parents 36
  37. 37. Traffic lessons in the classroom (8-9 years) Elementary school De Spits 37
  38. 38. Going to school by bicycle on their own (8-9 years) Children practice in their own neighborhood 38
  39. 39. Children do not only cycle to school … (I) (8-9 years) … but also in the afternoon to swimming lessons 39
  40. 40. Children do not only cycle to school … (II) (8-9 years) … but also on a Saturday to the city centre 40
  41. 41. Streetwise = Special lessons by the ANWB* (all ages) * The Dutch ANWB is the allied company of the English AA and the German ADAC 41
  42. 42. Theory lessons in the Utrecht traffic garden (9-10 years) Classroom at the Utrecht traffic garden 42
  43. 43. Practical lessons in the Utrecht traffic garden (9-10 years) Over 90% of all children of elementary schools in Utrecht visit the traffic garden 43
  44. 44. Practical lessons in the Utrecht traffic garden (9-10 years) Children of elementary school De Spits during practice 44
  45. 45. Children enjoy cycling (10-11 years) Cycling enlarges their ‘world’ a lot 45
  46. 46. Practical traffic exam for all children (11-12 years)Briefing of volunteers by a local police officer Checking bicycles before the exam 46
  47. 47. Practical traffic exam for all children (11-12 years) The exam is a preparation for the ‘new life’ at secondary school 47
  48. 48. So youngsters keep on cycling (I) Teenagers on bikes in the Dutch City of Delft 48
  49. 49. Special programs by youngsters ‘What do you want to lose by winning a few seconds?’ 49
  50. 50. So youngsters keep on cycling (II) Crossing the city on their way to secondary school 50
  51. 51. Cycling enlarges ‘the world’ of youngsters  Average cycling distance (in kilometers) Allowed to drive a moped Allowed to drive a car  Age (in years) elementary school secondary school 51
  52. 52. ‘The world’ of an average youngsters home of Heather her secondary school home of friends & sports direct bus route 52
  53. 53. So students keep on cycling Students on their way to college 53
  54. 54. Adults keep on cycling Dutch adults do everything on their bike (except for sleeping) 54
  55. 55. And in the end … all generations keep on cycling  A grandmother with her grand children cycling in Delft 55
  56. 56. Thank you for your attention! Ronald Tamse, The City of Utrecht (NL), September 2012 56

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