How to capture time-poor customers in an email.

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Here's an example from our workshop showing how to adjust content and language for an efficient, high reader impact email.

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How to capture time-poor customers in an email.

  1. 1. Page 1 of 5 FROM IMPERFECT TO PERFECT PITCH: how to capture time-poor customers. ✐ Firstly, prioritise your content for a high reader impact, then adjust the language for maximum efficiency. ✐ Your business writing adviser: info@arosact.biz
  2. 2. Page 2 of 5 Dear Valued Customer, If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in your/our local area. The reason for the message is to further introduce ourselves, in the short term via this brief message and short to long term visiting you personally (if you would be open to it) - It is highly important to us to provide our customers – you, with what could be considered ‘old fashioned customer service’. We have recently embarked on a programme that allows us to go door to door and further understand our customer’s needs which in turn will increase customer satisfaction. We are passionate and believe in our product and what opportunities it presents to Australian residents nationally – we may only be a small player in this space yet we are doing what we can to make a difference and to earn an honourable living in the process. If you were not already aware, as the name suggests, Farmgate Direct franchises are Australian owned and all products are Australian made – supporting Aussie owned farmers – 100%. With that being said, we would like to offer you a $20 gift card as a good will gesture for you to spend on any Farmgate Direct item. This can be redeemed by jumping on the internet @ www. farmgatedirect.com , if you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7 days a week. The process is simple; 1. Place your regular 3 items or more for a weekly or fortnightly free home delivery. 2. Under the Account Details Bar, select promotions and in the drop down section enter your Gift Card Code : FD15236 and instantly your account will be credited the $20.00 3. Call me and I can do it for you Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to have you back on board, if there is any reason you were not happy with our service and therefore choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak. Did you know that if every Australian redirects $10 per week from foreign owned companies and foreign made products to Australian, Australia would save $4 billion per year and create 100,000 jobs? (Source : Ausbuy) We look forward to hearing from you either way. Thank you and regards, Low Reader ImpactRating
  3. 3. Page 3 of 5 Dear Valued Customer, If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in your/our local area. If you were not already aware, as the name suggests, Farmgate Direct franchises are Australian owned and all products are Australian made – supporting Aussie owned farmers – 100%. The reason for the message is to further introduce ourselves, in the short term via this brief message and short to long term visiting you personally (if you would be open to it) - It is highly important to us to provide our customers – you, with what could be considered ‘old fashioned customer service’. We have recently embarked on a programme that allows us to go door to door and further understand our customer’s needs which in turn will increase customer satisfaction. We are passionate and believe in our product and what opportunities it presents to Australian residents nationally – we may only be a small player in this space yet we are doing what we can to make a difference and to earn an honourable living in the process. Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to have you back on board, if there is any reason you were not happy with our service and therefore choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak. With that being said, we would like to offer you a $20 gift card as a good will gesture for you to spend on any Farmgate Direct item. This can be redeemed by jumping on the internet @ www. farmgatedirect.com , if you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7 days a week. The process is simple; 1. Place your regular 3 items or more for a weekly or fortnightly free home delivery. 2. Under the Account Details Bar, select promotions and in the drop down section enter your Gift Card Code : FD15236 and instantly your account will be credited the $20.00 3. Call me and I can do it for you If you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7 days a week. Did you know that if every Australian redirects $10 per week from foreign owned companies and foreign made products to Australian, Australia would save $4 billion per year and create 100,000 jobs ? (Source : Ausbuy) We look forward to hearing from you either way. Thank you and regards, High Reader ImpactRating
  4. 4. Page 4 of 5 Dear Valued Customer, If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in your/our local area. If you were not already aware, as the name suggests, Farmgate Direct franchises are Australian owned and all products are Australian made – supporting Aussie owned farmers – 100%. The reason for the message is to further introduce ourselves, in the short term via this brief message and short to long term visiting you personally (if you would be open to it) - It is highly important to us to provide our customers – you, with what could be considered ‘old fashioned customer service’. We have recently embarked on a programme that allows us to go door to door and further understand our customer’s needs which in turn will increase customer satisfaction. We are passionate and believe in our product and what opportunities it presents to Australian residents nationally – we may only be a small player in this space yet we are doing what we can to make a difference and to earn an honourable living in the process. Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to have you back on board, if there is any reason you were not happy with our service and therefore choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak. With that being said, we would like to offer you a $20 gift card as a good will gesture for you to spend on any Farmgate Direct item. This can be redeemed by jumping onto www. farmgatedirect.com, if you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7 days a week. The process is simple; 1. Place your regular 3 items or more for a weekly or fortnightly free home delivery. 2. Under the Account Details Bar, select promotions and in the drop down section enter your Gift Card Code : FD15236 and instantly your account will be credited the $20.00 3. Call me and I can do it for you , if you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7 days a week. Did you know that if every Australian redirects $10 per week from foreign owned companies and foreign made products to Australian, Australia would save $4 billion per year and create 100,000 jobs ? (Source : Ausbuy) We look forward to hearing from you either way. Thank you and regards, CHOP CHANGE
  5. 5. Page 5 of 5 Dear Valued Customer, I’m Mandy Gibble from Farmgate Direct. My family proudly delivers 100% Aussie owned products in your area. It is really important to us to give personal service and we’d love to get to know you again and have a chat. We are passionate about supporting Aussie farmers and Australian made products. To welcome you back, we’d like to give you a $20 gift card to spend on any Farmgate Direct item. You can use it by jumping onto www.farmgatedirect.com then: 1. placing your regular three items or more for a free home delivery 2. choosing ‘promotions’ under the Account Details Bar 3. entering your gift card code FD15236 in the drop down section. If you don’t have internet access, or prefer me filling out the details for you, call me anytime on ■■■■ ■■■■. I really look forward to hearing from you. Regards, Now with a High Reader Impact and 66% more efficient!

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