IDLE-FREE for our kids™ - 2006 / 2017

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The leading IDLE-FREE campaign began at an elementary school in 2006.

After 11 years of research and marketing sustainability in Canada and the U.S., here are the key lessons.

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  • thank you and keep up the good work, GoGreen Communications and the IDLE-FREE Campaign !
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  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • IDLE-FREE for our kids™ - 2006 / 2017

    1. 1. Canada’s Leading IDLE-FREE Campaign 2006 – 2017
    2. 2. Let’s save $BILLIONS* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets.
    3. 3. $Billions a year. REALLY? I’m an expert. I was the ‘Canadian IDLER’. Natural Resources Canada: Canadians IDLE 3 min. / day = $1 Billion / year ($1.00 pump price). We think 3 min. / day is low. We think it’s at least 10 min. / day = $3 Billion / yr. Canada, $30 Billion / yr. U.S. I used to IDLE at least 15 minutes a day.
    4. 4. Endorsed by ü  Car guys, bus guys, equipment manufacturers ü  Media outlets ü  Towns, cities, doctors, schools, educators ü  Winter Olympics ü  Eco-Efficiency Award Winner
    5. 5. Co-branded / recognized by U.S. industry. UMA Expo 2012, Long Beach, CA 2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.
    6. 6. Halifax Port Authority fleet certified ‘IDLE-FREE for our kids™’ National Clean Air Day, June 3, 2015 Media Release Facebook
    7. 7. The TWO REASONS WE IDLE (It’s not intentional)
    8. 8. #1. We’re not thinking about it. #2. Acting On poor information.
    9. 9. IDLE-myths costing us $BILLIONS annually. 1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups
    10. 10. Long warm-ups? No need. Take heed. Re-starts bad? We’ve been had. Cool while you wait? Windows are great! ‘Drill Sergeant Al’ & grandkids One of Canada’s leading car guys clears the air on IDLE-myths. Al MacPhee - 2012 Chair Canadian Automobile Dealers Association Honourary Chair – ‘IDLE-FREE for our kids’™
    11. 11. #1 Competitor: Who cares? “It won’t add up to much.”
    12. 12. We can save $BILLIONS* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets.
    13. 13. 40 years of bylaws, campaigns across North America. How effective? Look around.
    14. 14. The ‘emotional light switch’: why 80% buy-in. See Al and the kids’ video.
    15. 15. ‘Emotional light switch’: Why 80% buy-in. ü  ‘Our Kids’ makes it stick ü  Keep it positive – include people ü  Peer Leaders – credible people (car guys, bus guys)
    16. 16. ‘Emotional light switch’: Why 80% buy-in. ü  How it all adds up – your effort counts ü  ‘Mass & grass’ – mass media, grass roots ü  You’re not alone – join the movement
    17. 17. ‘Emotional light switch’: Why 80% buy-in. ü  How it all ADDS UP. ü  Your effort COUNTS: “we don’t like to act alone, feel like chumps.” James Hoggan David Suzuki Foundation The research that’s guided us since 2006
    18. 18. ‘Emotional light switch’: Why 80% buy-in. ü  Our Kids = the future. ü  The little things really add up. ü  “I had no idea!”
    19. 19. ‘Emotional light switch’: Why 80% buy-in. ü  WORDS are important. u ‘Anti-IDLING’ excludes people. ü  ‘IDLE-FREE’ includes people.
    20. 20. Majority are stressed or distracted. Show me how: positive and practical. ‘Emotional light switch’: Why 80% buy-in. ü  People buy HOPE, not FEAR. ü  People avoid ‘emotional labor.’ ü  ‘Make me feel good.’
    21. 21. ‘Emotional light switch’: Why 80% buy-in. ü  People like THE NUMBERS. ü  10 min / day can save $200 / year per vehicle.
    22. 22. ‘Emotional light switch’: Why 80% buy-in. •  People join movements. •  The public senses: ü  Momentum ü  It’s the right thing to do ü  Majority ready to go green
    23. 23. IDLE-FREE Guy™ explains. ‘PEER Leader Effect’: Amazing things happen.
    24. 24. ‘PEER Leader Effect’: ü  Peer leaders, credible people (car guys, bus guys). ü  “IDLE-time is hard time on today’s engines.” ü  HEAR News 95.7 interview. Car guy Al MacPhee MacPhee Ford Past Chair - CADA
    25. 25. Bus guy Dennis Campbell Ambassatours Gray Line ‘PEER Leader Effect’: ü  Peer leaders, credible people (car guys, bus guys). ü  “We’ve saved $10s of thousands annually.” ü  SEE CEO mobbed by kids, Clean Air Day 2015!
    26. 26. ‘PEER Leader Effect’: North America’s leading motor coach manufacturer likes IDLE-FREE for our kids™ Hear why. Bus girl– Pat Ziska Motor Coach Industries
    27. 27. ‘Real stories’: Fuel our campaign. ü  Real stories, authenticity. ü  Not just marketing. ü  Authentic 11-year journey.
    28. 28. ‘Real stories’: Fuel our campaign. From ‘Canadian IDLER’ to ‘IDLE-FREE Guy’ SEE ‘A Father’s Story’ IDLE-FREE Guy™ Ron Zima
    29. 29. See ‘Rachel’s Story’. Rachel. Our campaign poster girl was five when we discovered her. ‘Real stories’: Fuel our campaign.
    30. 30. Answers to FAQ HERE. What about drive-thrus? You might be surprised.
    31. 31. Our Kids DRIVE emotional buy-in. Fleets SAVE fuel. Get green PR.
    32. 32. CASE STUDIES Ambassatours Gray Line Port of Halifax
    33. 33. ü SAVE MONEY ü SAVE EMISSIONS ü EARN GREEN PR What We Do For Fleets
    34. 34. ONE STOP GREEN FLEET SHOP IDLE-FREE Zone IDLE-FREE Guy™ WEB TV Roger Smith E3 Fleet
    35. 35.  Jan. 5, 2017 Media Release
    36. 36. IDLE-FREE for our kids™ created, managed by PUBLIC CAMPAIGNS The Children’s Clean Air Network FLEET CAMPAIGNS TheGoGreen Agency.com

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