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Marketing Strategies for Chiropractors


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Marketing Strategies for Chiropractors
How to acquire more patients using online advertising & mobile marketing.

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We'll help you reach & acquire more local patients for your practice using the power of online advertising and mobile marketing! Through tested and proven SEO, social, mobile and online marketing strategies, we will get you more customers calling and walking through your doors.

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Marketing Strategies for Chiropractors

  1. 1. Marketing Strategies for Chiropractors How to acquire more patients using online advertising & mobile marketing.
  2. 2. 2 Brought to you by: Contents Importance of Having a Proper Website ………………………. Page 3 Capitalizing on Mobile Marketing …………….………………… Page 5 Social Media Trends …………………………………………….. Page 7 Lead Generation vs SEO ………………………….……………. Page 9 Final Thoughts …..……………………………………………….. Page 11
  3. 3. 3 Importance of Having a Proper Website Your website is an extension of your practice and represents your attention to detail and quality of work. It should also be one of the main sources of new patients for your practice. The look, feel and layout of your website will ultimately determine its effectiveness. Some of the most important components of your website are:  Its overall design and layout.  The presence and location of “contact us” forms.  Patient testimonials.  Links to your social media profiles.  Pictures of you and your practice. The overall design and layout of your site is important because you want it to be as easy as possible for your website visitors to find the information that they are searching for. Your website design doesn’t have to be “award-winning” by any means, but it should definitely be professional and easy on the eyes. One thing to keep in mind when choosing colors or a layout for your website is to try and convey the same look and feel you would like visitors to have if they were to walk into your practice. In addition to your phone number, having “contact us” forms in multiple locations on your website makes it easy for visitors to get in touch with you. You should always have a “contact us” form on your homepage above the fold. “Above the fold” simply means that visitors can see it as soon as they reach your website and they do not have to scroll down to find it.
  4. 4. 4 It should go without saying, but you should also have a “contact us” form on your “contact us” page. It’s also a good idea to have a “contact us” form in the footer section of your website. The footer section will appear on every page of your website and will assure that visitors will have a way to contact you regardless of which page they are browsing at the time. Having testimonials from previous satisfied patients will help boost your credibility and put potential new patients at ease when thinking of scheduling an appointment with you. You can have an entire page dedicated to testimonials, but it also helps to have a few on your homepage and/or in the footer section of your website. Having pictures to go along with patient testimonials is a great idea, and having video testimonials would be the best way to go, if possible. Placing links on your website to your various social media profiles gives potential patients the opportunity to read what others have to say about your practice. It also provides you with a way to keep your current patients up to date with important news and information about you and your practice. Having pictures of yourself and your practice posted on your website helps remove some of the “mental barriers” that new patients may have when walking into your practice for the first time. The feeling of familiarity can help put a new patient at ease when dealing with a potentially stressful and uneasy situation for them.
  5. 5. 5 Capitalizing on Mobile Marketing In today’s world almost every industry is becoming more “mobile friendly” because of the huge increase in tablet and smart phone usage. The medical industry is no different. Almost 50% of your current website visitors are browsing on their mobile device. Practices that have a mobile friendly website are much more likely to convert these visitors into patients. Consider these statistics for just a second:  29% of US households own tablets, up from 5% in 2011.  64.7% of US consumers own smart phones.  70% of mobile searches are followed up with an action within 1 hour.  The average mobile phone owner looks at his or her phone 150 times per day.  The average text message is read within 15 minutes of being received. The statistics above should be enough to show you that the world is moving towards the use of mobile devices and as a chiropractor you are going to need to move with it. If someone browses your website on their mobile phone and they have to pinch and scroll to find the information that they need, chances are they’re going to leave your site and find one of your competitors that have a more “mobile friendly site”. Your mobile website shouldn’t be an exact clone of your current website, it should only contain the most important and necessary information that someone may need in order to get in touch with you and find your practice.
  6. 6. 6 You should include some of the important information that we mentioned above, but it should be in a much more compressed and faster loading format. Having a “mobile friendly” version of your website is one of the easiest ways for you to have an advantage over your competitors and should not be overlooked.
  7. 7. 7 Social Media Trends As we mentioned above, social media gives you the opportunity to keep current patients up to date with important news articles and information about you and your practice. It also gives potential new patients an opportunity to read what others have to say about you and your practice and to witness how you interact with others. There are a wide range of social media sites and it’s important to keep in mind that you don’t need to have a presence on all of them. Some of the most popular and the sites we recommend that you do have a presence on are Facebook, Twitter, YouTube, and LinkedIn. Being active across these networks is critical. A social media profile that hasn’t been active in a month or two is not going to generate any interaction. You don’t need to post daily, but posting once or twice a week is a good idea. It’s well known that one of the components within the Google search algorithm is the presence of active social media profiles. Having links on your website to your various social media profiles will help boost your website rankings not only within Google, but with the other search engines like Yahoo and Bing as well. Having a Facebook page for your practice will also give you access to one of the biggest opportunities of generating new patients, the Facebook Ads Platform.
  8. 8. 8 Facebook has over 1 billion users and their ads platform will allow you to target demographics of your choice. You can target based on location, age range, income level, or a combination of all three. There are also ways in which you can target certain groups and people that have “liked” specific other pages. We can help you hone in on a specific target audience and with a budget as low as $5-$10 per day, you could see a significant increase in new patients for your practice.
  9. 9. 9 Lead Generation vs. SEO Search engine optimization (SEO) is vital to the success of your website and its ability to generate new patients for your practice. It can be a very meticulous and oftentimes it can be a frustrating process if you’re unfamiliar with it. There are many different factors that affect your websites rankings within the search engines. Some of them have to do with the content that you post, how you post it, and how often you post it. Some of them also have to do with where else your content is posted online other than your website and exactly how it’s posted there. Improper search engine optimization can lead to penalties from Google and the other search engines which can essentially blacklist you from their rankings and be a potential deathblow to your practice. You should never rely on inexperienced or unproven companies or individuals to perform your SEO. Proper search engine optimization can cost into the thousands per month and sometimes take a few months in order to see results. Any companies or individuals that promise you first page rankings, fast results, or cheap SEO should raise a red flag. We offer search engine optimization services and can provide you with references and examples of other companies whose website rankings we’ve helped improve. We also offer lead generation services if you feel more comfortable paying per lead rather than paying for search engine optimization. We use a
  10. 10. 10 combination of our own websites, Facebook ads, and pay-per-click marketing to generate potential new patient leads for your practice. There are no upfront costs with our lead generation services and the leads that we provide you with are exclusive, meaning that we do not sell them to other practices and you won’t have to compete with other local chiropractors. Please contact us with any questions that you have regarding search engine optimization or our lead generation services.
  11. 11. 11 Final Thoughts This report was meant to be an introduction to some of the ways that you can generate new patients for your practice and we hope that you found it informative. If you have questions regarding any of the information in this report, would like more information about exactly how we can help you reach more potential new patients, or would like to see some samples of our work, please contact us via the information below. Ron Richardson 855.432.6762