Social Media Breakfast Business Bites

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Delta Business Solutions Presentation at Business Breakfast Bites - September 2011

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Social Media Breakfast Business Bites

  1. 1. Business Breakfast Bites<br />September 9, 2011<br />Marketing Through Social Media<br />Delta Business Solutions<br />1401 N 26th Street, Suite 104<br />Escanaba, MI 49829<br />Phone: 906-217-2000<br />Fax: 906.233.9512<br />Website: DeltaProAdvisor.com<br />
  2. 2. What is Social Media?<br />Business Breakfast Bites<br />Social media is user generated content that is shared over the internet via technologies that promote <br />engagement, sharing and collaboration<br />From The Social Media Guide<br />
  3. 3. Why Use Social Media<br />In Your Organization?<br />Business Breakfast Bites<br /><ul><li>Help achieve business goals
  4. 4. Reach new audiences
  5. 5. Actively engage your audience
  6. 6. Provide information in a timely manner
  7. 7. Expand communication tools
  8. 8. New advertising outlet</li></li></ul><li>Social Media Platforms<br />Business Breakfast Bites<br /><ul><li>Facebook
  9. 9. Twitter
  10. 10. LinkedIn
  11. 11. YouTube
  12. 12. Slideshare
  13. 13. Flickr
  14. 14. Quick Response Codes</li></li></ul><li>Facebook<br />Business Breakfast Bites<br /><ul><li>Business and Community Use is Growing Exponentially
  15. 15. You can separate your personal from your business presence
  16. 16. It matters in Search Engine Optimization</li></li></ul><li>Twitter<br />Business Breakfast Bites<br /><ul><li>Link sharing, not trite sharing
  17. 17. Highlight newsworthy events
  18. 18. Drive clients to website
  19. 19. Search existing company strategies</li></li></ul><li>
  20. 20. LinkedIn<br />Business Breakfast Bites<br /><ul><li>Worlds largest professional network
  21. 21. Execs in all Fortune 500 companies
  22. 22. 60% of incomes over $93,000
  23. 23. People with incomes over $200K were more likely to have over 150 connections than lower income users</li></ul>Source: Atlas Advertising Research<br />
  24. 24. Other Social Media<br />Applications<br />Business Breakfast Bites<br /><ul><li>YouTube
  25. 25. Slideshare
  26. 26. Flickr
  27. 27. Quick Response Codes
  28. 28. Tracking Software / Analytics</li></li></ul><li>Social Media Advertising<br />Business Breakfast Bites<br /><ul><li>Most sites offer advertising as an option to grow your audience, like Facebook Ads or LinkedIn's Direct Ads
  29. 29. Set profile to target who views the ads
  30. 30. Pay per click, and set spending caps
  31. 31. Problems with reaching Local market</li></li></ul><li>Social Media Advertising<br />Business Breakfast Bites<br /><ul><li>Social Media are not a replacement for other marketing channels.
  32. 32. Social Media are a supplement that can fill gaps and strengthen your existing strategy.</li></li></ul><li>A Social Media Strategy<br />Business Breakfast Bites<br /><ul><li>Develop Objective
  33. 33. Identify your targeted audience
  34. 34. Develop some benchmarks
  35. 35. Time?
  36. 36. Money?
  37. 37. Who controls?
  38. 38. Decide upon best tools for your organization (LinkedIn, Twitter, etc.)
  39. 39. Just Do It!</li></li></ul><li>What does this all mean?<br />Business Breakfast Bites<br />A reasonable inclusion of<br />Some Social Media in your<br />Business or Organization is prudent<br />No-one has benefited more than small businesses.<br />Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.<br />2011 Social Media Marketing Industry Report<br />
  40. 40. Social Media Reference<br />Business Breakfast Bites<br />“Your Guide to the Social Media Jungle”<br />http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/<br />“Thoughts on Twitter Versus Facebook for Business” - Entrepreneur<br />http://www.entrepreneur.com/blog/218925<br />“How Social Media Really Works for Small Business”<br />http://www.toprankblog.com/2011/01/small-business-social-media/<br />
  41. 41. Social Media Reference<br />Business Breakfast Bites<br />“30 Social Media Predictions From 30 Social Media Pros”<br />http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/<br />“Android Quick Response Basics”<br />http://qrdroid.com/<br />“Quick Response Mobile Marketing”<br />http://www.adverscan.com/Services/quick-response-mobile-marketing.html<br />
  42. 42. Closing Thoughts<br />Business Breakfast Bites<br />“What is clear however, is that in order to really benefit from social media, you need to have a strategy in place that takes into account your strengths. Additionally, it needs to have specific targets and goals, all driven by a tactical, yet strategical, plan. You then need to have a way of measuring your social media marketing results and a means of fine-tuning them.”<br />David Amerland - author of a number of best-selling SEO and Online Marketing books which have helped webmasters dominate search engines and find online success. <br />
  43. 43.
  44. 44. Thank You!<br />Business Breakfast Bites<br />September 9, 2011<br />Marketing Through Social Media<br />Delta Business Solutions<br />1401 N 26th Street, Suite 104<br />Escanaba, MI 49829<br />Phone: 906-217-2000<br />Fax: 906.233.9512<br />Website: DeltaProAdvisor.com<br />

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