1
Building
personal
& company
Energy
Ron McFarland, Tokyo, Japan

2
Generating high energy in the company
How can we keep energy
high in the company?
It is better to consider managing energyIt is better to consider managing energy than time
to increase productive and happy.
Energy can be renewed
but time is limited.
Ron McFarland, Tokyo, Japan

3
Generating high energy in the company
A person’s energy
is determined by
four factors:
1. Physical health: Achieved through nutrition, sleep, daytime
renewal, and exercise.
1. Physical health: Achieved through nutrition, sleep, daytime
renewal, and exercise.
2. Emotional well-being: Grows out of feeling appreciated,
motivation, excitement and being valued. (external environment)
1. Physical health: Achieved through nutrition, sleep, daytime
renewal, and exercise.
2. Emotional well-being: Grows out of feeling appreciated,
motivation, excitement and being valued. (external environment)
3. Mental clarity: Grows from the ability to focus intensely, prioritize,
and think creatively.
1. Physical health: Achieved through nutrition, sleep, daytime
renewal, and exercise.
2. Emotional well-being: Grows out of feeling appreciated,
motivation, excitement and being valued. (external environment)
3. Mental clarity: Grows from the ability to focus intensely, prioritize,
and think creatively.
4. Spiritual significance: Comes from the feeling of serving a
mission beyond financial rewards and doing something important.
(internal desire)
Source: The Way We're Working Isn't Working,
Tony Schwartz
1. Physical health: Achieved through nutrition, sleep, daytime
renewal, and exercise.
2. Emotional well-being: Grows out of feeling appreciated,
motivation, excitement and being valued. (external environment)
3. Mental clarity: Grows from the ability to focus intensely, prioritize,
and think creatively.
4. Spiritual significance: Comes from the feeling of serving a
mission beyond financial rewards and doing something important.
(internal desire)
Ron McFarland, Tokyo, Japan

4
Generating high energy in the company
1. Physical health: How does your physical condition
influence your energy or your organization’s energy?
1. Physical health: How does your physical condition
influence your energy or your organization’s energy?
2. Emotional well-being: How does your emotional
well-being influence your energy or your
organization’s energy?
1. Physical health: How does your physical condition
influence your energy or your organization’s energy?
2. Emotional well-being: How does your emotional
well-being influence your energy or your
organization’s energy?
3. Mental clarity: How does your ability to mentally
focus influence your energy or your organization’s
energy?
1. Physical health: How does your physical condition
influence your energy or your organization’s energy?
2. Emotional well-being: How does your emotional
well-being influence your energy or your
organization’s energy?
3. Mental clarity: How does your ability to mentally
focus influence your energy or your organization’s
energy?
4. Spiritual significance: How does your desire for
purpose influence your energy or your organization’s
energy?
Source: The Way We're Working Isn't Working,
Tony Schwartz
1. Physical health: How does your physical condition
influence your energy or your organization’s energy?
2. Emotional well-being: How does your emotional
well-being influence your energy or your
organization’s energy?
3. Mental clarity: How does your ability to mentally
focus influence your energy or your organization’s
energy?
4. Spiritual significance: How does your desire for
purpose influence your energy or your organization’s
energy?
Ron McFarland, Tokyo, Japan

5
1 - Physical health, fitness and energy
What is the
company doing?
Is your organization promoting good nutrition, good
resting time, renewal breaks and exercise?
Is your organization promoting good nutrition, good
resting time, renewal breaks and exercise?
It could be very profitable for the company if a promotional
program was installed, particularly for people that do a lot
of low movement, planning and generally creative work.
Is your organization promoting good nutrition, good
resting time, renewal breaks and exercise?
It could be very profitable for the company if a promotional
program was installed, particularly for people that do a lot
of low movement, planning and generally creative work.
Ron McFarland, Tokyo, Japan

6
1 - Physical health, fitness and energy
Humans can only stay alert for 90
minutes. After that, they start to
fatigue and the quantity, quality and
focus toward work suffers.
Source: The Way We're Working Isn't Working, Tony Schwartz
Ron McFarland, Tokyo, Japan

7
Energy
Level
1 – Physical daytime energy recovery
Environment
PositiveNegative
Low
High
Survival
Zone
Urgent
Threatening
Stressful
Burnout Zone
Depressing
Defeat oriented
Situation to avoid
Recovery Zone
Relaxing quietly
(In companies this
often gets no
respect)
Performance
Zone
Optimistic
Motivated
Exciting
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

8
1 – Physical Energy - Lenses we use to tell stories
A man sees what he wants to see and disregards the
rest. We must learn to look through a broader range
of lenses. Using the right lens you can quickly get out
of the Survival Zone or Burnout Zone and back in the
Performance Zone or Renewal Zone.
Source: The Way We're Working Isn't Working, Tony Schwartz
Ron McFarland, Tokyo, Japan

9
1 – Physical Energy
Reflection Lens
Survival
Zone
Performance
Zone
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

10
1 – Physical Energy
Reverse LensSurvival
Zone
Performance
Zone
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

11
1 – Physical Energy
Long Len
One of these lens
should back in the
Performance Zone
or Renewal Zone.
Survival
Zone Survival
Zone
Burnout Zone Recovery Zone
Performance
Zone
Performance
Zone
Source: The Way We're Working Isn't Working, Tony Schwartz
Losing big
customer
Ron McFarland, Tokyo, Japan

12
1 - Physical health, fitness and energy
95% of humans need from 7-8 hours of
sleep a night.
If they don’t get what their bodies require,
there is poorer ability to concentrate,
more mistakes made, more work days
missed, more impatience, frustrations,
irritability, anger and less cooperation.
Source: The Way We're Working Isn't Working,
Tony SchwartzRon McFarland, Tokyo, Japan

13
1 - Physical health, fitness and energy
Source: Farewell to Fatigue, Donald Norfolk
Office worker
eye strain
Construction worker in
noisy environment
Salesman under
time pressure
Ron McFarland, Tokyo, Japan

14
1 - Physical health, fitness and energy
Source: Farewell to Fatigue, Donald Norfolk
Center of gravity of
head, waste and pelvis
Other factors to reduce fatigue is to…
1-keep your weight in the proper range,
2-keep your legs strong by doing as much
walking as possible,
3-do deep breathing/relaxing exercises,
4-eat regularly to maintain steady energy,
5-reduce pain quickly. It consumes energy,
6-maintain good posture.
Ron McFarland, Tokyo, Japan

15
2 - Emotional well-being and energy (a)
Negative emotions are corrosive. They interfere
with rational thinking and quickly consume
people’s energy reserves. Does the company
have an environment to promotes well being?
Offering praise, building excitement and
motivation and giving recognition build
energy in the company.
Ron McFarland, Tokyo, Japan

Some
statements
produce energy.
16
2 - Generating high emotional energy (b)
Some
statements
take energy
away.
Do you want a high
energy company?
Everything we say
has energy.
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

17
2 - Generating high emotional energy (b)
Replace low energy (negative)
words with high energy
(positive) words.
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

18
Words that use energy & make energy
Don’t worry
Takes
Energy
Gives
Energy
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

19
Words that use energy & make energy
Takes
Energy
Gives
Energy
Not difficult
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

20
Words that use energy & make energy
Takes
Energy
Gives
Energy
Enthusiasm
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

21
Words that use energy & make energy
Takes
Energy
Gives
Energy
Skillful
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

22
Words that use energy & make energy
Takes
Energy
Gives
Energy
No problem
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

23
Words that use energy & make energy
Takes
Energy
Gives
Energy
Achievement
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

24
Words that use energy & make energy
Takes
Energy
Gives
Energy
Powerful
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

25
Words that use energy & make energy
Takes
Energy
Gives
Energy
Improving
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

26
Words that use energy & make energy
Takes
Energy
Gives
Energy
Not bad
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

27
Words that use energy & make energy
Takes
Energy
Gives
Energy
No new ideas
On a scale of one (take energy away) to 10 (create energy),……..
or create energy?Do these phrases take energy…………………
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

28
Energy using & energy making words
I’m trying
What the inner brain understands
Trying
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

29
Energy using & energy making words
Going forward
What the inner brain understands
Forward
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

30
Energy using & energy making words
Don’t worry
What the inner brain understands
Worry
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

31
Energy using & energy making words
No problem
What the inner brain understands
Problem
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

32
Energy using & energy making words
Not difficult
What the inner brain understands
Difficult
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

33
Energy using & energy making words
Good idea
What the inner brain understands
Idea
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

34
Energy using & energy making words
Not bad
What the inner brain understands
Bad
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

35
Energy using & energy making words
Doing well
What the inner brain understands
Well
Mental
Focus
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

36
Energy using & energy making words
Inner mind doesn’t understand “not”
Images Symbols
Don’t Strike
out!!
Don’t Double Fault
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

37
2 - Emotional energy in groups (b)
Poor
Sales
Sales are going
down in your area.
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

38
2 - Emotional energy in groups (b)
Poor
Sales
Source: Every Word Has Power, Yvonne Oswald
We can’t sell either.
Why should we
contact customers?
Ron McFarland, Tokyo, Japan

39
2 - Emotional energy in groups (b)
Poor
Sales
Source: Every Word Has Power, Yvonne Oswald
Later on, even the person
using low-energy statements
will feel tired and heavy.
Ron McFarland, Tokyo, Japan

40
We have a plan to
increase customer
interest which is very
exciting.
Improving
Sales
2 - Emotional energy in groups (b)
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

41
I want to know
about this
program too for
my area!!!
Improving
Sales
2 - Emotional energy in groups (b)
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

42
Handling emotional energy and problems
There are three steps to maintain
energy when there are problems.
1. SAY SOMETHING
ENERGY BUILDING:
“You are doing a
good job visiting
customers.”
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

43
Handling emotional energy and problems
There are three steps to maintain
energy when there are problems.
2. SAY PROBLEM:
“You have made 50%
of your sales this
business term.”
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

3. SAY SOMETHING
ENERGY BUILDING:
“I’m going to work
with you and visit
customers to get you
back on schedule.”
44
Handling emotional energy and problems
There are three steps to maintain
energy when there are problems.
When the person leaves, his energy
level is still high (at least not lower).
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

45
Work on the solution not the problem
The more detailed the action plan, the greater the energy.
1. Sales for this month are 20% off target.1. Sales for this month are 20% off target.
2. So, #1 we will give training to all sales people on the
best use of the products we are selling.
1. Sales for this month are 20% off target.
2. So, #1 we will give training to all sales people on the
best use of the products we are selling.
3. #2, all sales people will give presentations on them to
their current customers.
1. Sales for this month are 20% off target.
2. So, #1 we will give training to all sales people on the
best use of the products we are selling.
3. #2, all sales people will give presentations on them to
their current customers.
4. #3, we will mail out 10,000 fliers on the products.
1. Sales for this month are 20% off target.
2. So, #1 we will give training to all sales people on the
best use of the products we are selling.
3. #2, all sales people will give presentations on them to
their current customers.
4. #3, we will mail out 10,000 fliers on the products.
5. #4, the products will be explained at all trade shows
from now to the end of the year.
You want people to concentrate on the action
plan and solution, not the problem. Therefore,
only briefly mention the problem. In great detail
explain the solution action by action.
Source: Every Word Has Power, Yvonne Oswald
1. Sales for this month are 20% off target.
2. So, #1 we will give training to all sales people on the
best use of the products we are selling.
3. #2, all sales people will give presentations on them to
their current customers.
4. #3, we will mail out 10,000 fliers on the products.
5. #4, the products will be explained at all trade shows
from now to the end of the year.
Ron McFarland, Tokyo, Japan

46
Use the switch system
We all say energy draining things from time to time.
Think how you can be more energy building.
Difficult Not easy or simple to do
Recession The economy is not strong.
Lets try to do it Lets finish it.
Bad at…… It could be done better.
Takes
Energy
Gives
Energy
Expensive There are cheaper versions.
Source: Every Word Has Power, Yvonne Oswald
Ron McFarland, Tokyo, Japan

47
2 - Balancing Stress in daily life
It is ideal to continually move from finding something interesting to
reaching peak performance.
These stages create energy.
Outside that range will cause fatigue and consume energy.
External Stimulus & Arousal
Inefficient
Stress &
Exhaustion
Tiredness from boredom
& lack of excitement
Irritable & overwhelmed
Interested
Active & Alert
Human Function Curve
Performance
Peak Performance
Source: Farewell to Fatigue, Donald Norfolk
Ron McFarland, Tokyo, Japan

48
2 - Generating high emotional energy (b)
Even a salesman with low energy can sell to
happy customers in a strong economy,……
…..as he has many choices and sales come easily.
Ron McFarland, Tokyo, Japan

49
In bad times, there are fewer opportunities.
If he has high energy,
he separates himself
from others, and bad
times can be a lot of
fun!! Great company
growth is made
during recessions.
For a salesman with low energy it
is no fun, and he gives up.
2 - Generating high emotional energy (b)
Ron McFarland, Tokyo, Japan

50
Salesman
If a salesman
has a high
energy level……
he will support
customers when
there are problems.
Sad
Customer
Surprised
Customer
Angry
Customer
Afraid
Customer
Confused
Customer
Energy draining customers
Ron McFarland, Tokyo, Japan

51
Today’s complaints = Tomorrow’s opportunities
Today’s complaints
are tomorrow
opportunities.
Today’s problems, complaints,
worries, concerns and fears
….but we have to have the energy to hear them and analyze them.
Ron McFarland, Tokyo, Japan

52
Downsized
Companies only
Who survives in recession?
Results after five years
85% – Lower profits, performance, moral, product quality
15% - Improved after downsizing or merger
Top management study in over 80
downsized or merged companies
Merged Companies only
Ron McFarland, Tokyo, Japan

53
Who survives in recession?
Failure 85% Success 15%
Failure company top management
statements/words:
One positive – three negative
1. “The competition is very difficult.”
2. “Our costs are too high.”
3. “There are several new markets we can open.”
Management
difference
Ron McFarland, Tokyo, Japan

54
Failure 85% Success 15%
Success company top management statements/words:
Five positive – One negative
Management
difference
1. “Business will improve in the future.”
2. “We are opening new markets.”
3. “Our product presentations to new customers are improving.”
4. “Our cost of production is not as low as we would like.”
5. “This recession is very difficult.”
Who survives in recession?
Ron McFarland, Tokyo, Japan

55
Reaching objectives & generating high energy
Lets move the company from low emotional
energy to high. Then, we will get things done.
Avoid energy taking
statements
Start using energy
building statements
Ron McFarland, Tokyo, Japan

56
2 - Generating high emotional energy in the company (b)
To make sure energy is increasing and not decreasing in
the company these questions should be asked:
1. What do you say that might be using energy?1. What do you say that might be using energy?
2. Who could you energize be the words you use?
1. What do you say that might be using energy?
2. Who could you energize be the words you use?
3. Who hears you speak in the office and how do
you affect their energy?
1. What do you say that might be using energy?
2. Who could you energize be the words you use?
3. Who hears you speak in the office and how do
you affect their energy?
4. Who can catch you using statements that drain
people of their energy and can advise you to
speak differently?
1. What do you say that might be using energy?
2. Who could you energize be the words you use?
3. Who hears you speak in the office and how do
you affect their energy?
4. Who can catch you using statements that drain
people of their energy and can advise you to
speak differently?
Ron McFarland, Tokyo, Japan

57
2 - Generating high emotional energy (c)
Not only can the right
words generate energy,
but so can having a
sense of progress.
Source: The Progress Principle, Teresa Amabile
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
2. Clear goals
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
2. Clear goals
3. Incentives
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
2. Clear goals
3. Incentives
4. Support from superiors and colleagues
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
2. Clear goals
3. Incentives
4. Support from superiors and colleagues
5. Feeling of progress in daily work
Of the below factors, “progress in the work” was the #1
motivator which lead to emotional energy:
1. Recognition for work
2. Clear goals
3. Incentives
4. Support from superiors and colleagues
5. Feeling of progress in daily work
Ron McFarland, Tokyo, Japan

58
2 - Generating high emotional energy (c)
How do you determine what “progress in the
work” is? It is daily achieving something
that people think is important.
Source: The Progress Principle, Teresa Amabile
It is the perceptions, emotions
and inner motivation that a person
feels about his daily work. He
usually keeps this to himself.
Ron McFarland, Tokyo, Japan

59
2 - Generating high emotional energy (c)
Source: The Progress Principle, Teresa Amabile
He could have progress or
setbacks everyday. The more he
feels he is progressing and the less
he feels he has setbacks, the more
energy he will have.
Feeling of
setbacks
Brakes
Discouragement
Accelerators
Energy through daily progress
Encouragement
Feeling of
progress
Ron McFarland, Tokyo, Japan

60
2 - Generating high emotional energy (c)
Source: The Progress Principle, Teresa Amabile
There are 10 factors that could
create a positive sense of progress
which leads to additional energy.
1. Clear goals1. Clear goals
2. Autonomy
1. Clear goals
2. Autonomy
3. Resources
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
7. Mild time pressures
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
7. Mild time pressures
8. Being recognized by superiors and colleagues
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
7. Mild time pressures
8. Being recognized by superiors and colleagues
9. Being encouraged regularly and receiving emotional support when needed
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
7. Mild time pressures
8. Being recognized by superiors and colleagues
9. Being encouraged regularly and receiving emotional support when needed
10. Having a friendly working environment
1. Clear goals
2. Autonomy
3. Resources
4. Help when needed
5. A psychologically safe environment to learn from both successes and mistakes
6. An open flow of ideas
7. Mild time pressures
8. Being recognized by superiors and colleagues
9. Being encouraged regularly and receiving emotional support when needed
10. Having a friendly working environment
Too take this concept one step further, if you are a
manager that wants to increase the energy of your
staff,
Too take this concept one step further, if you are a
manager that wants to increase the energy of your
staff, consider breaking your staff’s goals into very
small daily tasks and make a checklist of them.
Too take this concept one step further, if you are a
manager that wants to increase the energy of your
staff, consider breaking your staff’s goals into very
small daily tasks and make a checklist of them. Then,
compliment them regularly on their progress.
Ron McFarland, Tokyo, Japan

Rather than setting and adhering to an
agenda of their own, people often direct their
attention to the most urgent request at that
moment. This can create fatigue.
61
3 - Generating energy through mental clarity
I have difficulty
focusing on one
thing at a time
and am easily and
often distracted
during the day.
Source: The Way We're Working Isn't Working, Tony Schwartz
Ron McFarland, Tokyo, Japan

62
3 - Generating energy through mental clarity
It is important to schedule
distraction-free time throughout
the working day to complete
project efficiently, build mental
clarity and energy.
The concept of “multi-tasking” is actually a misnomer.
Human brains process information sequentially. We
cannot process two thinking tasks at the same time.
Instead, what they’re really doing is “task switching.”
The concept of “multi-tasking” is actually a misnomer.
Human brains process information sequentially. We
cannot process two thinking tasks at the same time.
Instead, what they’re really doing is “task switching.”
This movement between tasks creates significant cost.
First and foremost, it is less efficient. Also, it consumes a
great deal of energy.
Source: The Way We're Working Isn't Working, Tony Schwartz
The concept of “multi-tasking” is actually a misnomer.
Human brains process information sequentially. We
cannot process two thinking tasks at the same time.
Instead, what they’re really doing is “task switching.”
This movement between tasks creates significant cost.
First and foremost, it is less efficient. Also, it consumes a
great deal of energy.
Ron McFarland, Tokyo, Japan

63
Urgent issues
Important
issues
noyes
no
yes
3 - Generating energy through mental clarity
Reduce.
Convince
people it is
not worth
doing
Crisis
issues,
do now
Do last or
avoid. Do
if fun or
relaxing
Must plan,
control and
execute
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

64
4 - Generating energy by believing in what you are doing
Spiritual significance: Comes from
the feeling of serving a mission beyond
financial rewards, doing something
important.
My decisions
at work are often more
influenced by external demands
rather than by a strong feeling
of achieving something
important.
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

65
Characteristics of company success
during 12 recessions-2 depressions
(Victor Cheng, McKinsey Consultant)
Recession Proof
Companies
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
2. STRONGLY ATTACK CONCERNS: They strongly focused
energy on current market (customer) concerns and offered
solutions.
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
2. STRONGLY ATTACK CONCERNS: They strongly focused
energy on current market (customer) concerns and offered
solutions.
3. UNIQUE APPROACH: Took a unique problem solving approach.
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
2. STRONGLY ATTACK CONCERNS: They strongly focused
energy on current market (customer) concerns and offered
solutions.
3. UNIQUE APPROACH: Took a unique problem solving approach.
4. PROMOTION: Aggressively promoted their special approach.
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
2. STRONGLY ATTACK CONCERNS: They strongly focused
energy on current market (customer) concerns and offered
solutions.
3. UNIQUE APPROACH: Took a unique problem solving approach.
4. PROMOTION: Aggressively promoted their special approach.
1. STRONG OPPORTUNISTIC ATTITUDE: They strongly believed
the recession offered a once in a life-time chance.
2. STRONGLY ATTACK CONCERNS: They strongly focused
energy on current market (customer) concerns and offered
solutions.
3. UNIQUE APPROACH: Took a unique problem solving approach.
4. PROMOTION: Aggressively promoted their special approach.
Ron McFarland, Tokyo, Japan

66
Generating high energy in the company
Spiritual significance: Promote
what you and the company do that
there is value for the customer and
the greater community.
Physical health: Create
an environment in which
physical health is
encouraged and provided.
Emotional well-being:
Create an environment in
which emotional well-
being can grow.
Mental clarity: Create an
environment in which
mental clarity can be
stimulated and develop.
There are
four
ways.
Source: The Way We're Working Isn't Working,
Tony Schwartz
Ron McFarland, Tokyo, Japan

67
Building
personal
& company
Energy
Thank you
Additional information:
http://www.youtube.com/watch?annotation_id=annotation_5856
02&v=_2jQUs6NHcs&src_vid=uVIpucNN1A0&feature=iv
Ron McFarland, Tokyo, Japan