Academic Writing: Connecting
Ideas

How does this sound?
Friend 1: How was your weekend?
Friend 2: It was nice. The weather was nice so we
went for a nice walk and had a very nice
conversation. Unfortunately, we got lost – which
wasn’t very nice – but we met this nice man who
helped us and even recommended a nice restaurant
nearby. So we had some nice Italian food and later
we saw a nice movie. And you? Did you have a nice
weekend?

Using different words helps avoid sounding
repetitive
for example
similarly
furthermore
as long as
however
despite
important

term synonym
for example
similarly
furthermore
as long as
however
despite
therefore
important
for instance
likewise
moreover
provided that
nonetheless
in spite of
hence
significant, key
Using different words helps avoid sounding
repetitive

‘research’

Saying what you mean: defining

Saying what you mean: defining

How are these concepts defined?
entrepreneurship
market orientation

Defining your constructs

apposition (defining within commas)

Quoting

Saying what you mean:
rephrasing

Rephrasing

Adding and emphasizing

So what? Saying what your
point is

Adding and emphasizing