Learn about the past, present and future of marketing automation in Oracle Eloqua.

1. The World of Oracle Eloqua Reporting
Twin Cities OMC User Group | September 27, 2016

2. 9/27/16
Trent Haun
Manager, Analytics & Integration
763.515.2269
trent.haun@relationshipone.com
CONFIDENTIAL |
Tricia Duncan
Analytics Consultant
763.515.4919
tricia.duncan@relationshipone.com
MEET THE TEAM

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Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TODAY’S AGENDA
1
2
3
Future World: Facts About Future State
4
Out of this World: Beyond Eloqua's Native
Reporting Options
Current World: Overview of Reporting Today
Q&A
CONFIDENTIAL |

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CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |

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CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |
Insight
‣ Out-of-the-box
‣ Reports
‣ Dashboards
Pros & Cons

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CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |
Analyzer
‣ Custom
‣ Reports
‣ Dashboards
Pros & Cons

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FUTURE WORLD
Facts About Future State
CONFIDENTIAL |

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FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
OBI: Oracle Business Intelligence
‣ New Reporting Tool
‣ Not stand alone
‣ Same data warehouse
‣ Currently in Controlled Availability
‣ GA in 2017
‣ Oracle working on transition plan and best practices

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FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
OBI Homepage
Folder Structure

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FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
Analysis Interface

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FUTURE WORLD
POV on OBI for Oracle Eloqua
Pros
✓ Same data structure (also a con?)
✓ More visibility into the data model
✓ Significant amount of time to adjust
✓ Talking to customers about best
practices (100 in beta)
✓ New/modern user interface
✓ Thorough documentation
✓ Same type of users as Insight:
Reporters and Analyzers
✓ More intuitive interface - but still drag
and drop system
✓ More visibility into the data model
✓ More/better support
✓ More straight forward with what you
can and can’t do with custom reporting
Cons
✓ Custom reports will need to be
rebuilt
✓ Limited beta preview
✓ Limited data structure
✓ Limited visualizations
✓ Same out of the box reports
✓ Same limited function/ calculations
CONFIDENTIAL |

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FUTURE WORLD
Facts About Future State
Provided XML
and SQL

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FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
Gartner’s Magic Quadrant
G2 Crowd Grid

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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |

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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |
What data can you take out of Eloqua?
‣ Activity
‣ Contacts
‣ Accounts
‣ Object Metadata (Campaigns, Email Assets, etc.)
‣ Custom Object Data

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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |
How can you get it out?
‣ Query the Eloqua Bulk API (partner with IT)
‣ Data Transporter Apps (talk with us after!)

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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |
Why?
‣ Build your own models (Custom attribution, etc.)
‣ Blend with other data sources (CRM, Social, Finance…)
‣ Build your own visualizations, view trends over time
‣ Historical record (>25 months for long term analysis)
‣ Unleash your analytics team (or hire one :) )

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19. 9/27/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |

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24. 9/27/16
Q&A
CONFIDENTIAL |

25. www.relationshipone.com | @relationshipone