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Trademark law for the radio executive

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My presentation to the annual meeting of the Connecticut Broadcasters Association in Hartford, Connecticut on October 17, 2011

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Trademark law for the radio executive

  1. 1. Trademark Law for the Broadcast Executive RONALD D. COLEMAN
  2. 2. … the SHORT course RONALD D. COLEMAN
  3. 3. WHAT IS A TRADEMARK? <ul><li>• A trademark is a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. </li></ul><ul><li>• A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than goods. There is little legal distinction between trademarks and service marks. </li></ul>Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  4. 4. WHAT IS A ® TRADEMARK? <ul><li>SHOULD I REGISTER MY MARK? </li></ul><ul><li>Is registration of my mark required? </li></ul><ul><li>No. You can establish rights in a mark based on use of the mark in commerce , without a registration. </li></ul><ul><li>However, owning a federal trademark registration on the Principal Register provides several advantages, including: </li></ul><ul><li>Public notice of your claim of ownership of the mark; </li></ul><ul><li>A legal presumption of your ownership of the mark and your exclusive right to use the mark </li></ul><ul><li>nationwide on or in connection with the goods/services listed in the registration; </li></ul><ul><li>The ability to bring an action concerning the mark in federal court; </li></ul><ul><li>The use of the U.S. registration as a basis to obtain registration in foreign countries; </li></ul><ul><li>The ability to record the U.S. registration with the U.S. Customs and Border Protection (CBP) </li></ul><ul><li>Service to prevent importation of infringing foreign goods; </li></ul><ul><li>The right to use the federal registration symbol ® ; and </li></ul><ul><li>Listing in the United States Patent and Trademark Office’s online databases. </li></ul>Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  5. 5. THE ANCIENT TEST FOR TRADEMARK INFRINGEMENT <ul><li>LIKELIHOOD OF </li></ul><ul><li>CONFUSION </li></ul>Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  6. 6. <ul><li>Gets less constitutional protection : ‘It’s “hardy” because it’s motivated by $$.’ </li></ul>COMMERCIAL SPEECH Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  7. 7. <ul><li>LIKELIHOOD OF </li></ul><ul><li>CONFUSION </li></ul>THE TEST FOR TRADEMARK INFRINGEMENT Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  8. 8. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  9. 9. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  10. 10. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  11. 11. “ Mistakes have been made …” Yay Yay!
  12. 12. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  13. 13. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  14. 14. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  15. 15. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  16. 16. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  17. 17. Ron Coleman ‘s LIKELIHOOD OF CONFUSION® Blog www.likelihoodofconfusion.com
  18. 18. WHY ELSE WORRY ABOUT TRADEMARKS?
  19. 19. Thank you! RONALD D. COLEMAN 1983 2011

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