Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Pinning Down Pinterest
1. BY ROMINA STAN
21 FEBRUARIE 2012
BUCHAREST MASHABLE MEETUP(S)
2. Content
Origine
Ce e Pinterest?
o Elemente
Pining
Continut
Business model
Stats, Facts & Demographics
Cum este folosit
Indivizi
Top useri
Ce poti face pe Pinterest
Branduri
Top Brands
Best Practices
Altele
Monitorizare
Protectie impotriva Pinterest
Altele din altele
3. Pinterest?
-pe scurt-
Jenie Holland
http://www.flickr.com/photos/jeniholland02/6625851305/
4. Cum a inceput
totul…
o Evan Sharp,
Pinterest Designer si
Co-Founder
o A lucrat inainte la
Facebook
o Au inceput in
decembire 2009
o Au dat drumul in
martie 2010
5. Ce este Pinterest
O platforma pe care userii isi pot crea
pinboard-uri virtuale cu lucruri gasite
online sau uploadate, grupate in functie
de interese/pasiuni.
" Organize and share
things you love. "
E ca un bookmarking site asumat (tot
ce faci este vizibil) si axat pe partea
vizuala.
Mai este: o retea sociala, o platforma
de colaborare, un CV bulider, un gift
finder, o sursa de inspiratie, etc.
"connect everyone in the
world through the
things' they find
interesting. "
6. Elemente
Inscriere
Invite based only
Highly connected with Facebook and Twitter (adica nu te poti inscrie daca nu ai un cont pe una
dintre aceste platforme)
Profil
Boards (individual sau collaborative)
Pins/Re-pins
Likes
Follow (un user sau un board)
Newsfeed
Platforma
Pinners you follow
Everything (categorii)
Videos
Popular
Gifts
7. Profil
Boards (individual sau collaborative) |
Pins/Re-pins |Likes |Follow (un user sau
un board) |Newsfeed
8. s-a modificat in timp
Platforma
Pinners you follow | Everything
(categorii) | Videos | Popular | Gifts
9. Pinning
Pin, repin or upload your content
Site content vs. Member content
10. Pinning
Site content = Pins
Materialul este adus pe site de pe alte site-uri.
Nimeni nu are drepturi comerciale asupra lui.
Member content = Upload a pin
Materialul este urcat de useri
Acestia renunta la orice drept de proprietate in favoarea platformei.
11. Business model
“Right now, we are focused on growing Pinterest and making it more valuable. To fund these
efforts, we have taken outside investment from entrepreneurs and venture capitalists. In
the past, we've tested a few different approaches to making money such as affiliate links.
We might also try adding advertisements, but we haven't done this yet.
Even though making money isn't our top priority right now, it is a long term goal. After all,
we want Pinterest to be here to stay!”
Pinterest.com
Other conspiracy theories on my board “About Pinterest”! pinterest.com/rominastan/about-pinterest/
14. “According to
comScore, the
average Pinterest
user spend 88.3
minutes per month
on the site,
compared to 2.5
hours on Tumblr,
and 7 hours on
Facebook. ” 2011
Facts - continuare
22. Insa Andra s-a prins ca “there is more to it” si m-a
inviat la un collective enthusiasm
Oricine poate face un
collaborative board. Odata
membru, poti adauga si
scoate useri. Nu exista un
admin al board-ului
23. Iar altii au luat-o ceva mai in serios si si-au facut un CV
25. TOP USERS
Top followed
Jane Wang – 2 450 830 - general
Christine Martinez – 986 300 – cute things
Ben Silbermann – 883 755 - home deco, DIY
http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0|10
Must follow @mashable
Focus: Photography/Art
Focus: Gifts/Gadgets
Focus: Color Inspiration
List:
http://mashable.com/2012/01/29/pinterest-users-to-follow/#4530921-Joy-Cho--Oh-Joy
28. Facebook + Pinterest = LOVE
Oamenii se inregistreaza pe Pe Facebook, poza frumoasa
Pinterest cu contul lor de Facebook. de pe Pinterest
Dau “Pin”/“Repin”/ “Like”/”Follow” la ceva. genereaza discutii si
Totul pe Pinterest este vizibil. poate trimite oamenii
By default, apare postat pe inapoi pe Pinterest
pagina lor de Facebook
Pe Pinterest gasesc
din nou continut There’s some love with
si il share-uiesc twitter, but not as much.
pe Facebook Really now, on Facebook
you can have your own
“Pinterest timeline”!
29. Brand USAGE
Sell your products
Hold a contest
Get personal
Inspire your customers
Offer exclusive discounts
Raise awareness
Get the customer involved
Invite customers to your events
Follow other brands
+ alte 56 de posibilitati: http://www.copyblogger.com/pinterest-marketing/