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Travelator - Revolutionizing European Travel

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Travelator - Revolutionizing European Travel

  1. 1. Revolutionizing european Travel
  2. 2. Revolutionizing european Travel2Najada VajushiRoman AbashinInfrastructure
  3. 3. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinContent1. Mobile App vs. Mobile Website2. Server specifications3. Website specifications4. Travelator App3
  4. 4. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinInfrastructureMobile App vs. Mobile Website42
  5. 5. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinAdvantages of the Website• Reaching of a wider Audience• Anyone, anywhere & anytime• Easy access to information• Keeping it fresh• Securing the brand online5
  6. 6. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinDisadvantages of the Website• Reliability• Crashes and Uptime• Difficulties reaching the right people• Bad Publicity6
  7. 7. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinMobile Website vs. Mobile AppSimilaritiesDifferences7Mobile Website and Mobile Appaccessed on handheld devices, such as smartphones andtabletsMobile Website Mobile AppBrowser-based HTML-pagesthat are linked together andaccessed over the internetDownloaded and installed onthe mobile deviceDesigned for smaller displayand touch screen interfaceAccessible without an internetconnection
  8. 8. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinAdvantages of the Mobile Website• Immediacy• Compatibility• Upgradability• Share ability• Time & Cost• Support and Sustainability8
  9. 9. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinDisadvantages of the Mobile Website• Small screen size• Slow connectivity• Unsupported content9
  10. 10. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinAdvantages of Mobile App• No connection required• Always visible on the phone‘s home screen• Easier booking process• Detailed local information• Higher performance10
  11. 11. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinDisadvantages of Mobile App• More expensive• Limited to phone platforms• Update every few months11
  12. 12. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinAndroid and iOS devices account for over 90% ofglobal smartphone shipments70,1%21%2,6%6,3%Worldwide Smartphone OS MarketAndroidiOSWindowsOther12
  13. 13. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinUser Database: types of Information13
  14. 14. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinA user sends a secured request to Travelator whichquickly scans different types of transport…14User Travelator Travel agents
  15. 15. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman Abashin…and offers the best way to travel from one city toanother while protecting the user‘s data.15User Travelator Travel agents
  16. 16. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinInfrastructureServer specifications162
  17. 17. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinThere are three dimensions of server choice:server type, ownership, and location17Server type (dedicated vs. virtual)Ownership(own server vs. contractor)Location(local vs. global)
  18. 18. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinDedicated servers are physically seperate machines,whereas a virtual server is just about digital allocation18010001000110010101100100011010010110001101100001011101000110010101100100010101000110100001101001011100110010000001101001011100110010000001100001001000000111011001101001011100100111010001110101011000010110110000100000011100110110010101110010011101100110010101110010001000000111011101101001011101000110100000100000011001000110100101100110011001100110010101110010011001010110111001110100001000000110001101101100011010010110010101101110011101000111001100100001010001000110010101100100011010010110001101100001011101000110010101100100010001000110010101100100011010010110001101100001011101000110010101100100A B C A B Cdedicated virtualhigh performance, data security, flexible hardwaremore expensiveefficient, highly flexible, cheap, easy backupshared hardware, low performance, no data seperation+-+-
  19. 19. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman Abashin011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010own contractorWhile one can excise more control over an own serverspecialised firms have often distinct advantages19?higher degree of controlmore expensive, inflexible, own team neededefficient, flexible, experienced, high security possibleoutsourced data+-+-
  20. 20. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinGlobal hosting is often cheaper but not always theideal solution20local global011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010011100110110010101110010011101100110010101110010easy access and monitoringmore expensivecheapervery limited to no physical access to the servers+-+-
  21. 21. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinSo, to choose the right type of server different aspectshave to be considered and weightedThe server must beable to handleeffectively andsecurely requestsby the Travelatorapp and by Internetusers.21Privatededicated3rd partydedicated3rd partyvirtualDegree of control full control high (but limited) LowSecurity custom industry standard industry standardPrivacy no 3rd partyaccess to datadata is on aphysicallyseperated serverdata is on adigitally seperatedserverPerformance high high sharedFlexibility limited somewhat limited high flexibilityMaintenance dedicated teamneededoutsourced outsourced, lowcostCost high Medium low
  22. 22. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinA dedicated server at a carefully chosen 3rd party is agood trade off between cost and security (I)Dedicated 3rdparty hosting &management cancombine serverfarm economies ofscale with theprivacy, securityand performanceof a private server.22Privatededicated3rd partydedicated3rd partyvirtualDegree of control full control high (but limited) LowSecurity custom industry standard industry standardPrivacy no 3rd partyaccess to datadata is on aphysicallyseperated serverdata is on adigitally seperatedserverPerformance high high sharedFlexibility limited somewhat limited high flexibilityMaintenance dedicated teamneededoutsourced outsourced, lowcostCost high Medium lowVerystrongVeryweak
  23. 23. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinA dedicated server at a carefully chosen 3rd party is agood trade off between cost and security (II)Dedicated 3rdparty hosting &management cancombine serverfarm economies ofscale with theprivacy, securityand performanceof a private server.23Privatededicated3rd partydedicated3rd partyvirtualDegree of control full control high (but limited) LowSecurity custom industry standard industry standardPrivacy no 3rd partyaccess to datadata is on aphysicallyseperated serverdata is on adigitally seperatedserverPerformance high high sharedFlexibility limited somewhat limited high flexibilityMaintenance dedicated teamneededoutsourced outsourced, lowcostCost high Medium lowVerystrongVeryweak
  24. 24. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinMost of the critical points can be met by carefulselection of a regional business partnerA trusted regionalpartner (at least:EU) with strict,state-of-the-artphysical and digitalaccess control andsecurity measureswho can deliverflexible, high-performancehosting andmaintenance toreasonable cost243rd partydedicated Driver(s)Degree of control high (but limited) contractual agreement, location (!)Security industry standard security measures usedPrivacy data is on aphysicallyseperated serverdigital and physical access controlPerformance high available specificationsFlexibility somewhat limited capabilites of the 3rd partyMaintenance outsourced contractual agreement andcapabilites of the 3rd partyCost Medium scale of operations
  25. 25. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinInfrastructureWebsite specifications253
  26. 26. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinA plethora of CMS to choose from — but sometimesit‘s better to develop your own26
  27. 27. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinAn optimal solution for website‘s underlying structureis a trade-off between adaptability and scalabilityThe website shouldbe able to delivercustomized contentto users with awide and diverserange of devices27CustomCMSPre-builtCMSArchitecture free to choose fixedSecurity & Privacy custom depending on theCMS and modulesPerformance high often limited byamount ofmodulesAdaptability high limitedScalability high depending on thechosen CMSMaintenance dedicated teamneededcan beoutsourcedCost medium to high low to medium
  28. 28. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinSince Travelator uses a unique type and range ofrequests a custom CMS is the better choiceAltough it hasdisadvantages suchas higher costs acustom ContentManagementSystem can beadapted to anyspecific use casewhile still provinghigh performance.28CustomCMSPre-builtCMSArchitecture free to choose fixedSecurity & Privacy custom depending on theCMS and modulesPerformance high often limited byamount ofmodulesAdaptability high limited CRITICAL!Scalability high depending on thechosen CMSMaintenance dedicated teamneededcan beoutsourcedCost medium to high low to medium
  29. 29. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinA custom HTML5-enabled, adaptive and responsiveCMS with SSL-secured access and database requests29
  30. 30. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinInfrastructureTravelator App and Data Mining304
  31. 31. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinThere are a couple of ways to improve the userexperience inside the Travelator App:• Facebook log in• Always logged in• Location tracker• Data mining31
  32. 32. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinFacebook login is a good way to accelerate theregistration by providing a trusted (?) platform.• Facebook log in• Always logged in• Location tracker• Data miningEasy loginProviding data to 3rd parties32
  33. 33. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinNot being forced to re-login can make authorized andunauthorized purchases very easy.• Facebook log in• Always logged in• Location tracker• Data miningShort click-through-timeUnauthorized purchases33
  34. 34. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinLocation tracking is a useful tool for tailored offers —still, it‘s tracking.• Facebook log in• Always logged in• Location tracker• Data miningLess clicksPrivacy concerns by users34
  35. 35. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinData mining can help to sell better and more productsto similar customers, but it must not be intrusive.• Facebook log in• Always logged in• Location tracker• Data miningRoute recommendationsUsers feel monitored35
  36. 36. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinThe best approach is to offer (not force upon) UXcustomization services in a transparent way• Facebook log in• Always logged in• Location tracker• Data mining UX vs. Privacy36
  37. 37. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinDo you have any questions and/or open points fordiscussion?37A question that sometimesmakes me hazy: Am I — orare the others crazy?Albert Einstein: a documentary biography, Carl Seelig (1956), p. 194.
  38. 38. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinReferenceshttp://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps/http://blog.thecompanywarehouse.co.uk/2010/10/06/advantages-and-disadvantages-of-websites-for-business/http://www.idc.com/getdoc.jsp?containerId=prUS23946013#.URz8G1rwJJghttp://buzz2fone.com/mobile-webs-disadvantages/38
  39. 39. Travelator — Revolutionizing European TravelVienna University of Economics and BusinessE-Services SS2013 Najada Vajushi and Roman AbashinPictureshttp://www.bravr.com/services/mobile-media/http://www.getacoder.com/blog/?tag=mobile-pagehttp://orilliabusiness.com/news/create-website-pains/http://speckyboy.com/2010/02/17/exclusive-payment-method-icon-set-for-our-readers/http://gizmodo.com/5827962/how-to-remove-your-personal-information-from-background-check-websiteshttp://www.host1plus.com/blog/wp-content/uploads/2009/05/09-0610_HPencore_FP_NS.jpghttp://intelligentwebsitetechnologies.com/wp-content/uploads/iamthemes/Mobile_Website_Design.jpghttp://www.outline-world-map.com/map-images-original/outline-blank-white-transparent-world-map-b2b.pnghttp://blog-du-grouik.tinad.fr/public/SSL-SSL_Logo__red.jpghttp://blog.checkdomain.de/wp-content/uploads/2012/05/mysql.gifhttp://upload.wikimedia.org/wikipedia/commons/thumb/6/6e/HTML5-logo.svg/220px-HTML5-logo.svg.pnghttp://www.tofuhaus.com/images/2013/01/albert-einstein-physicist-great-people-portrait.jpg39

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