Philanthropy & Nonprofit Leadership Center
What is ?
We have a day for giving thanks.
We have two days for getting deals.
Black Friday and Cyber Monday
Now we have a day for giving back.
#GivingTuesday™ is a campaign to create a national
day of giving at the start of the annual holiday season.
It celebrates and encourages charitable activities that
support nonprofit organizations.
• On global charities, families,
businesses, community centers, students and
more will come together for #GivingTuesday.
• It’s a simple idea. Just find a way for your
family, your community, your company, or your
organization to come together to give
• Then tell everyone you can about how you are
giving. Be a part of a national celebration of our
great tradition of generosity.
2013 by the Numbers
• 10,000+ partners across all 50 states +11 countries
• 90% INCREASE in online giving compared to 2012
• 3,500 Social Media Ambassadors joined the
movement to amplify and spread the word
• 270% increase in giving on the Tuesday after
• 40% INCREASE in average gift size year-over-year
• 1.2 BILLION Facebook likes
• 2 BILLION people reached on Twitter alone (at
peak approx. 700 Tweets per minute)
• 7,000+ #unselfies were posted on Instagram,
Twitter, Facebook, and Google+
• The average online gift for 2012 was $101.60
• The average online gift for 2013 was $142.05
• What will it be this year?
• In Central Florida, the Rollins College
Philanthropy & Nonprofit Leadership Center
has been designated the local partner
organization to those at the national level.
• The Philanthropy Center will serve as the hub
for ideas, collaborations, sharing of best
practices, and resources.
• Speaking of ideas… let’s look at some.
• You don’t have to be a world leader or a billionaire
to give back. #GivingTuesday is about ordinary
people coming together doing extraordinary things.
• Register to become a Social Media Ambassador at
http://www.givingtuesday.org. Ambassadors help to
grow the movement.
• Launch a new fundraiser with national and
international press and leverage #GivingTuesday
to expand and generate greater funds.
• Send online and direct marketing communications
to donor your community around #GivingTuesday
to inspire early giving, before year end tax
• Activate your social media constituency (or start
one) for a social media campaign.
• Get a matching grant or offer something new (i.e.
new video, photos) for donors.
• Offer an employee volunteer day.
• Partner with a local organization or company to
give/get a donation (money, goods or services).
• Create a #GivingTuesday product to sell.
• Jump on the #UNselfie bandwagon. Upload YOUR
selfie and why you are planning on giving this year.
#selfie #unselfishselfie #GT.
In 2013, the Michael J. Fox Foundation took
on the #UNselfie by asking their followers to post
images of themselves showing the reason why
they support Parkinson’s Disease research.
Thousands of people around the world uploaded
#Unselfies - or selfless selfies - that featured
images of family members or short notes in
honor of a loved one suffering from Parkinson’s.
It was a highly visual campaign and helped raise
support not just for the Foundation, but for the
many people who face the disease every day.
Big Brothers Big Sisters of America created a
dedicated #GivingTuesday hashtag, #bbstues,
and held events at their chapters around the
country for bigs and their sibs to get together
and talk about giving. They celebrated each
chapter's volunteer and service moments, and
used the “Big” #GivingTuesday hashtag to raise
awareness for their community and programs on
a national level. Individual chapters also lead
their own fundraising and service campaigns to
compliment the national conversation.
Hands On Nashville is a small
non-profit that collects old and
used bikes, fixes them, and
donates the bikes to charity.
On #GivingTuesday, the
organization held a city-wide
bike drive that collected over
115 donated bikes, which staff
will repair and give to kids in
the spring as part of their
Community Missions in
Niagara, NY, collaborated with
Lauren Rose Miller and Rellim
Hair Studio to offer free
haircuts to those staying at the
local Emergency Housing
Shelter. Guests received
haircuts while employees from
a local Target store painted
and updated the Shelter’s
three-room common area.
The Charmery local
ice cream shop in
Baltimore, MD, created
a custom flavor for
donated all proceeds
to support the City’s
So…. what do you do now?
1. Decide on your #GivingTuesday focus,
project, event, outreach, or call to action.
2. Establish a desired goal or outcome.
3. Detail a timeline and a strategy.
4. Refer to available resources.
5. And then… go for it!
• Don’t wait until the last minute… and don’t try to
recreate the wheel. Try something simple and
ramp it up to full throttle next year. Be smart.
• Social media is key to making sure that the
#GivingTuesday message grows and it’s also one
of the best ways to share your organization’s story,
mission, and values.
• Explore the idea of an innovative partnership or
collaboration – one that may not be part of your
day-to-day operations – and see what takes root. It
may be the start of something great.
• Complete the form on the PNLC website to
indicate your interest in participating in
#GivingTuesday… and we’ll keep you in the loop
and provide the resources and tools you need.
• Look at PNLC upcoming workshops and fall
programming … is there something we are offering
that you may need? Register early.
• Look for #GivingTuesday Meetups and Idea
Exchanges. We’re all in this together and we all
benefit from this movement… share what’s
working/not working with your nonprofit peers.
• Promote #GivingTuesday in Central Florida
• Provide resources to your organization through
a website e-mail newsletter
• Provide a centralized hub of information for
anyone interested in #GivingTuesday
• Web site dedicated to #GivingTuesday in
• Promote your organization and projects to the