Understanding Your Employee Network
“It’s easy to see
why the best referral
you are going to get is
when the referred
candidate is known
by the employee
and they have
Over the last three years, social networks have experienced
The Social Network
Employee networks have grown accordingly, offering access to:
structured career data
through sites like LinkedIn
The Employee Network
unstructured data through
networks like Facebook.
Employees are continually adding new contacts and
growing personal networks.
Encouraging employees to share jobs into their
networks offers the potential to reach these connections,
but it is only a chance.
A direct message is always going to prove to be
All networks consist of an inner and outer circle.
The inner circle includes those connections where an offline
relationship exists based on work interactions and personal
The outer circle consists of those connections who have
connected online .
This offers access to data for mining and matching, and
reach for personal messaging via an established
“When you consider the potential
reach offered by the combined
population of all of your employees,
it’s easy to recognize the potential
of operating your
Employee Referral Program
around social connections.”
The key here is to enable employees to weight the referrals
they make, giving priority to those in their inner circle whilst
leaving the way open to search all connections however
distant for a skills and experience match.
The use of data mining technology enables recruiters to
identify potential candidates based on skills and experience
of any employee who permits access by signing up for
the Employee Referral Program.
Optimizing Your Network
“Social referrals create pipelines,
provided the matching algorithm is
good, and the messaging relevant.”