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Definition and Examples of Marketing Myopia

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This presentation showcases the definition and few examples of Marketing Myopia

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Definition and Examples of Marketing Myopia

  1. 1. Marketing Myopia
  2. 2. What is Marketing Myopia? hort-sighted and inward looking approach to marketing that focus on the needs of the company instead of the consumer’s needs and wants erm coined by Theodore Levitt in 1960 esult of rapid changes in the business environment that companies fail to gauge
  3. 3. Causes ompanies feel there is guaranteed growth due to population explosion ompanies believe there are no competitive substitutes ack of innovation ailure to gauge the changing consumer lifestyles and preferences
  4. 4. How to avoid it??? emember “Customer is King” ontinuous Innovation and if possible, Disruptive Innovation! nalysis of Porter’s 5 Forces Model on a regular basis
  5. 5. In Conclusion “The problems that exist in the world today cannot be solved by the level of thinking that created them” - Albert Einstein
  6. 6. In Conclusion “The problems that exist in the world today cannot be solved by the level of thinking that created them” - Albert Einstein

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