• Bill Gates genius business says:
The owner of the world's richest person is not
the real stuff, not gold, no oil, no factories,
no other industrial activity and not the army,
not an army, it's the first time in human
history is the richest man in the world only
• Creativity means a talent for unique
combination or unusual association of
• Creativity in decision making may be
creation of new product , creation of new
ideas , creation of new market , and so on.
• Creativity is the conceiving of original and
unique alternatives to the solution of
DEFINITIONS OF CREATIVITY
BY SOME GREAT THINKERS
Wertheimer…’restructuring our knowledge’
Kelly and Rogers…’understanding how we think’
Maslow…’primary versus secondary’
Rickards…’personal discovery process’
Gilliam…’making new connections’
Amabile…’novel and useful ideas’
Proctor (1999) believes that creativity is the process of
breaking down and re-build their knowledge about a topic and
gain new insights to the nature of it.
1.Creativity is a process of intellectual and emotional.
2.Creativity product can take the form of a work, an idea, a
solution, an object, or whatever else is offered.
3.the product of creativity is new phenomenon.
4.Creativity is a general ability and everyone more or less
5.Creativity is learned and social environment and cultural
Some authors have differentiated
• Innovation:-viewing it as some thing
• Synthesis:- as combining unrelated data
into something new.
xtension:- as expanding boundaries on
• Duplication:- as copying others.
Six factors in creativity
Characteristics of creative people
•Mental health and cognitive
•Complexity rather than simply
•Independence and judgment
Challenge the status quo
Like to investigate new
• Take the initiative
• Are highly imaginative
• Are future oriented
:Mental characteristics of creative people
•Many ideas about a problem
•Attention to detail
• Accuracy and sensitivity to the
environment, especially the things that
are normal in others.
•Passion for testing and experimenting
•Positive Attitude Creative
•The emotional characteristics of creative people:
• Comfort and convenience
•In the interest of simplicity and unpretentious
clothes and diverse aspects of life
•Encouragement and hope for the future
•The ability to connect deeply and sincerely with
•Confidence and self respect
•Last step in accepting and
dealing with issues
•Responsibility and ability to
organize various activities
•Absorbency trust and
confidence in others
Importance of creativity and innovation
Creativity and innovation driving the
growth and flowering of talent and selfactualization
Creativity and innovation a success,
employment and social
Barriers to Creativity
2.Giving reasons for everything
6.Based on probabilities
7.Only one correct answer
8.Trying to be reasonable
Continuing barriers to creativity
1.Blindly follow rules
2.Difficult rules and barriers that prevent or
contact with others are gathering information.
The biggest factor is that
impede creative thinking.
We are think that
we are not creative
Creative ways overcome barriers
1.your perception, to think otherwise.
2.Must be creative
3.The necessary information to find
4.Change think footsteps.
5.Ambiguity, confusion and uncertain conditions
have to suffer.
6.Let perseverance spend.
• Do keep in mind is distracted.
• Just do not look for an answer.
• Please express your thoughts in
• Give yourself a break.
• Get it over.
• Do not follow the rules.
Questions to stimulate imagination
Is there a new way to do this?
Can you give a new direction?
Do you just need more of the same thing?
Or less the same thing?
Is there a substitute for it?
What happens if we do exactly the opposite?
Can ideas be combined?
Is there any other applications?
What else can we make of this article?
Motivate key branch of learning,
thinking, imagination flowing,
flexible design with lots of
ideas and thoughts and ideas
The creative process
1.Preparation of the Mind
How do you prepare your mind for a creative idea?
•Be Always looking science
•Great read, everything read
•Allow time for discussion with others
•Go to conventions and meetings that are relevant to
your field of work
•To travel to other countries.
•Raise your listening skills
What is innovation?
Creativity is the creation of a new
thought , While the innovation
practical making it thought.
Innovation process, getting creative
ideas into products, services and
new methods of operations.
Principles of Innovation
•Product, service or process simple to understand.
•With low start.
•Get great goals.
•Learn from their failures.
•Follow a certain schedule.
•To reward heroic activities.
•To work, to work, to work.
Features of innovation
•Innovation associated with uncertainty.
•Also cuts across the boundaries of innovation.
•Process innovation based on knowledge
building and learning.
Ideas and opportunity
Ideas, provide a new solution for doing
Every idea is not an opportunity, but
every opportunity surely have an idea in
1. Six Thinking Hats
Red color, is exciting emotion and passion and anger
expression. This hat represents the view is
The black color is a sad and negative. Black Hat,
including possible causes and negative aspects of
Yellow is sunny and positive. .Yellow hat is optimistic
The green hat indicates new ideas and creative.
Blue Hat, by capturing, organizing, planning and
thought process, and other relevant cap.
White Hat deal with issues and passive forms. The
person who put this hat on reality without judgment is
The biggest enemy of thinking is complexity,
because it leads to mental confusion, When
thinking is clear and simple, it will be enjoyable.
:Goals Six Thinking Hats
2.Changing the way of thinking
Four principles in implementing the
•No judgment should be made about
•Strange ideas should be welcomed
•Better is ,idea is excessive
•Ideas can be combined and modified
3. Internet and brainstorming
Without fear of criticism and Shy from
giving the idea.
Members due to the lack of physical
presence, the idea of forming a more
relaxed and assured more is done.
Based on this technique, two
completely opposed to each
other than one subject, and any
other method condemns, to
determine the ultimate solution
for the decision maker.
5. Attribute Listing
Subject to the split components and each
component is independently evaluated.
P Current specification
encil Made from wood
Made of paper
Slim and tall cylindrical
In different colors and
Black and made of
Changeable and in different
6. forced association
In this method, is asked group members,
between the main subject areas, and
other topics that are not related,
existence are communication, as a result
of their mental efforts to gain new ideas.
7. Technique notebook
Notebook ideas will help us to look around
more carefully and try understand tiny
hints and delicate phenomena
To go a problem that do not have none
external compulsion for quick solutions,
the best way that can always keep your
mind open and creative.
8. Creative Sleep
Before long sleep seriously think about your problem.
If you wake up at night with a strong solution, write it
Morning wake up, think about your own thoughts and
dreams and see
are you have any solutions? write them down.
9. Technique of random words
Can be achieved to new ideas whit forced relationship
between a subject and a word in a book or a dictionary.