6 Steps of Digital Marketing
O (Overview) – Where are you now?
G (Goals) – Where do you want to go?
S (Strategy) – What route will you take to get there?
T (Tactics) – Tools to help you get where you want to be?
A (Actions) – Who is responsible to get you there?
A (Analysis) – Constantly looking back to check you took the correct route?
Why Irish Businesses Should Use Social Media
1.8 million Irish people use Facebook every day
29% of Irish Facebook users are 25-34 years of age
87% of Facebook users log on via mobile each month
Twitter For Business
92% of Irish journalists use Twitter every day
The Irish population send more than 1 million tweets per day
700,000 daily Twitter users in Ireland