1. Mo Sistas

2. Current Situation
We need to get women engaged!

3. Opportunity Statement
Women can perhaps be best
engaged by gammification of
the Movember site, encouraging an active Mo Sista role

4. Alternatives
Alternative 1: Give them badges.
Alternative 2: Give them points for referrals.
Alternative 3: Give them Mo Sista swag

5. Meaningful Practical Appeal to
women
Risks
Alternative 1
(Badges)
+ +++ + Badges
misinterpreted
Alternative 2
(Points)
++ ++ +++ Alienation of Mo
Sistas with no points
Alternative 3
(Swag)
+++ + + Loss of swag
Decision Criteria

6. Recommendation
Give Mo Sistas points on their profile for referred donations to Mo Bros!

7. Financials
Revenue: $100, 000 more in donations
Cost: $ 5,000 programming
NPV: $95,000
(USE EXCEL, and NPV function to get exact numbers with discount rates!)

8. Timeline
Planning
Execution
Evaluation
Now!
Later!
Much Later!

9. Conclusion/Takeaways
Give Mo Sistas points on their profile for referred donations to Mo Bros!
Make more in donations!
Include Mo Sistas in the game!