09/15/16 DesignStrategy-USA 1
DesignStrategy-USA: Portfolio
Roger Bazeley
Project Portfolio
09/15/16 DesignStrategy-USA 2
DesignStrategy-USA: Portfolio
 Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M.
 Corporate D...
09/15/16 DesignStrategy-USA 3
DesignStrategy-USA
 GOAL: To develop strategic positive marketing
communications programs, ...
09/15/16 DesignStrategy-USA 4
Mission Statement
To create positive, effective, and clear marketing
communications and inno...
09/15/16 DesignStrategy-USA 5
DesignStrategy-USA: Experience
 Roger Bazeley, IDSA
 M.S.T.M., M.S.I.D., C.T.S.M., C.H.S.R...
09/15/16 DesignStrategy-USA 6
Industrial Design Professional
09/15/16 DesignStrategy-USA 7
Who’s Who
 Roger M. Bazeley – Director & Design/Marketing Consultant
 Noriko Nakagomi – Pa...
09/15/16 DesignStrategy-USA 8
Public Safety Product Designs/Concepts
Design/Photos: Roger Bazeley
Signal-Stat’s “DualCom”
...
09/15/16 DesignStrategy-USA 9
NYC Urban + Public Safety Designs/Concepts
Designed and
implemented public
safety Identifica...
09/15/16 DesignStrategy-USA 10
FDNY – Graphic Concepts/Fleet
Current Application
Current Application
09/15/16 DesignStrategy-USA 11
Transportation Concepts/Design
Specified/designed 3M red
”Scotchlite” reflective fleet safe...
09/15/16 DesignStrategy-USA 12
Transportation Research
BRT/Rapid Bus Impacts on Transit Corridor Businesses
A Business Imp...
09/15/16 DesignStrategy-USA 13
Corporate Identity:
Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA
09/15/16 DesignStrategy-USA 14
Corporate Identity
Lexington Marine Transport
09/15/16 DesignStrategy-USA 15
Corporate Identity
Charter New York Bank/Irving Trust, NYC
CI Design
Elements &
New Office
...
09/15/16 DesignStrategy-USA 16
Corporate Identity
PAN AM – JFK Airport Signage Program, Fleet Graphics
Design Audit,
Graph...
09/15/16 DesignStrategy-USA 17
Corporate Identity
MTA – NYC/NART Signage/Fleet Graphics Concept Design
09/15/16 DesignStrategy-USA 18
Corporate Identity
California Financial - San Francisco
Logos, Signage,
Print/AD, Interiors...
09/15/16 DesignStrategy-USA 19
Corporate Identity
MADISON HOLDINGS, Ltd., NYC, London, Athens
09/15/16 DesignStrategy-USA 20
Corporate Identity
GROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal
Corporate CI, Signage, ...
09/15/16 DesignStrategy-USA 21
Corporate Identity
Elbrus Technologies:
San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/...
09/15/16 DesignStrategy-USA 22
Corporate Identity
Elbrus Technologies:
San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/...
09/15/16 DesignStrategy-USA 23
Corporate Identity
AGI, Aqua-Tec
AGI-Audio General
Inc. Product
Design, Branding
and Corpor...
09/15/16 DesignStrategy-USA 24
Corporate Exhibit Design
WARNER HOME VIDEO
Designed and Installed: CES Las Vegas 2,500 Sq. ...
09/15/16 DesignStrategy-USA 25
Packaging Design
Concepts, Prototypes, Mock-ups,
Watercolor kits/toys
Post-Cereal in a sing...
09/15/16 Design Strategy-USA
U.S. Copyright 2016 Roger Bazeley
26
Corporate Identity/Retail
TriangleSports: Brooklyn, New ...
09/15/16 DesignStrategy-USA 27
Retail: Store Design
L’espirt d’homme: Brooklyn, New York
Store
Renovation:
Graphics,
Logo—...
09/15/16 DesignStrategy-USA 28
Retail: Wm. Newman Gifts
Wm. Newman Gifts: Oakland, California (Kaiser HQ)
Store Design:
Co...
09/15/16 DesignStrategy-USA 29
Retail: Store Design/CI
LumenKraft: Brooklyn, New York
Store Design,
Graphics, Interiors,
D...
09/15/16 DesignStrategy-USA 30
Retail: Restaurant Design
Chicken Gourmet: New York, New York
Designed: multiple
store loca...
09/15/16 DesignStrategy-USA 31
Retail: Restaurant Design
The Garden/Mediterranean Cuisine: Novato, CA (Marin)
Designed:
CI...
09/15/16 DesignStrategy-USA 32
Retail: Restaurant Design
The Garden/Mediterranean Cuisine: Novato, CA (Marin)
Designed: CI...
09/15/16 DesignStrategy-USA 33
Retail: Restaurant Design
On The Bridge: Japan Town-San Francisco (Japanese)
Designed: Them...
09/15/16 DesignStrategy-USA 34
Retail: Restaurant Design
On The Bridge: Japan Town-San Francisco (Japanese)
Designed: Them...
09/15/16 DesignStrategy-USA 35
Retail: Trapp Optical
Trapp Optical: Scarsdale, New York
Designed: CI/Graphics,
Custom Opti...
09/15/16 DesignStrategy-USA 36
Retail: Trapp Optical
Trapp Optical: Scarsdale, New York (Second Installation)
Designed: CI...
09/15/16 DesignStrategy-USA 37
Retail: Trapp Optical
Trapp Optical: Greenwich, Connecticut
Designed: CI/Graphics,
Custom O...
09/15/16 DesignStrategy-USA 38
Retail: A.R. Trapp Optical
Trapp Optical: Madison Avenue, New York
Designed/Renovated: Bran...
09/15/16 DesignStrategy-USA 39
Retail: Trapp Optical
Trapp Optical: Mamaroneck, New York
Designed/Renovated:
Branding Them...
09/15/16 DesignStrategy-USA 40
Retail: SP Optical
SP Optical: Yonkers, New York
Designed/Renovated:
Branding Theme
“High-T...
09/15/16 DesignStrategy-USA 41
Retail: Manhattan Optical
Manhattan Optical: Chinatown, New York City
Designed/Renovated:
C...
09/15/16 DesignStrategy-USA 42
Retail: Manhasset Optical
Manhasset Optical: Manhasset, New York
Designed/Renovated:
CI/Gra...
09/15/16 DesignStrategy-USA 43
Urban Multi-use/Housing
ALANTIC GARDENS, Brooklyn, NY “Preservation Project”
14 Buildings
S...
09/15/16 DesignStrategy-USA 44
Retail Development/Design
Spring-Hill Village, Grass Valley-CA
Project: Architectural Desig...
09/15/16 DesignStrategy-USA 45
Retail Development/Design
Spring-Hill Village, Grass Valley-CA (2nd
Renovation)
Second phas...
09/15/16 DesignStrategy-USA 46
New Development/MarCom
Silverado Crest Estates, Napa Valley-CA
09/15/16 DesignStrategy-USA 47
New Development/MarCom
Silverado Crest Estates, Napa Valley-CA
Build-out Completed
with a t...
09/15/16 DesignStrategy-USA 48
COOP/Luxury Pied-à-terre
Scelzo Loft COOP, Greenwich Village, New York City
Design/Interior...
09/15/16 DesignStrategy-USA 49
COOP/Luxury Pied-à-terre
Scelzo Loft COOP, Greenwich Village, New York City
Design/Interior...
09/15/16 DesignStrategy-USA 50
COOP/Luxury Pied-à-terre
Sherman M.D. Multi-Media COOP, New York City
Design/Interior
1,400...
09/15/16 DesignStrategy-USA 51
COOP/Luxury Pied-à-terre
Sherman M.D. Multi-Media COOP, New York City
Design/Interior: 1,40...
09/15/16 DesignStrategy-USA 52
R E A C T I O N + P E R C E P T I O N = R E S P O N S E
PUBLIC SAFETY: DESIGN, POLICY and C...
09/15/16 DesignStrategy-USA 53
NYPD: Identity + Safety Program
Implemented Program Results: $25M
annual savings, increased...
09/15/16 DesignStrategy-USA 54
NEW NYPD-Patrol Car: Blue + White
3M Reflective Decals/Stripe 72-97
R.M. Bazeley-Designer/C...
09/15/16 DesignStrategy-USA 55
NYPD-Vehicle Safety Design
Reflective 3M Decals + New Emergency Light Racks
Concept to Impl...
09/15/16 DesignStrategy-USA 56
NYPD – Police Vehicle 1972-97
Japanese Model of New
NYPD Patrol Car based
on NYPD implement...
09/15/16 DesignStrategy-USA 57
NYC – Implemented City Public Safety - 74
09/15/16 DesignStrategy-USA 58
NYPD – Vehicle Fleet
Before and After New Design
09/15/16 DesignStrategy-USA 59
NYPD Blue – Vehicle Fleet
““NYPD Blue” Fleet Graphic Design 25 Year lifespan beforeNYPD Blu...
09/15/16 DesignStrategy-USA 60
NYPD - Emergency Service + Aviation Units
09/15/16 DesignStrategy-USA 61
NYPD 2000 Design Traffic Unit
All White Body + Blue reflective Decals
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 62
NYPD – White Vehicles + Blue
Reflective Decals and Markings
09/15/16 DesignStrategy-USA 63
NYPD-2004 NYC Night & Day
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 64
NYPD – Operations, Mobile-HQ
2004 Urban Security Alert
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 65
UK – High Visibility Graphics
Stratford Upon Avon-Cotswold's County/Town Police
GOAL: Impro...
09/15/16 DesignStrategy-USA 66
UK Police Vehicles – Safety Graphics
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 67
SFPD – New Community Goals
09/15/16 DesignStrategy-USA 68
SFPD – Image Renewal Elements
Safety – Service – Equality
POLICEPOLICE
SFPDSFPD
SFPD-Fleet ...
09/15/16 DesignStrategy-USA 69
SFPD – Patrol Car Concept
Roger Bazeley, Designer
2004 Proposed Program
Photos: Roger Bazel...
09/15/16 DesignStrategy-USA 70
SFPD – Vehicle Concepts
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 71
SFPD – Vehicle Concepts
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 72
SFPD – Mobile Command 2
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 73
SFPD – New Design Strengths
 Visually Safer Night and Day – Intersections – 911 Runs
 Ren...
09/15/16 DesignStrategy-USA 74
SCHOOL TRAFFIC AND PEDESTRIAN SAFETY
IMPROVEMENT PROJECT – SAN FRANCISCO
1994-
2009
09/15/16 DesignStrategy-USA 75
Thinking Out of The Box: Signs
Proposed New School Zone Signs – DesignStrategy-USA
APPROVED...
09/15/16 DesignStrategy-USA 76
Safe Routes Site Plan
Presidio Middle School SF
09/15/16 DesignStrategy-USA 77
School Site Improvements
Bold/Yellow School LADDER crosswalks
Photos: Roger Bazeley
09/15/16 DesignStrategy-USA 78
Before and After
School PED Safety Improvements
09/15/16 DesignStrategy-USA 79
School Route – Side Walk Safety Improvements
Sidewalk ADA Safety
Issues solved with
increas...
09/15/16 DesignStrategy-USA 80
School Yellow LADDER Crosswalks +
FYG PED signs + Countdown Signals = 24/7 Awareness
FYG DO...
09/15/16 DesignStrategy-USA 81
Three levels for intervening:
Upstream
Influence
overarching
policies,
practices and
proces...
09/15/16 DesignStrategy-USA 82
Neighborhood/
City/Region
Downtown/Strip
Mall/School Site
Street/School
Route/Intersection
...
09/15/16 DesignStrategy-USA 83
Project Benefits: Safer Communities
Workshops, School/Community Audits, Building Active Par...
09/15/16 DesignStrategy-USA 84
Other Resources-Safety Projects
 Community Partnerships
 Industrial Design and Architectu...
09/15/16 DesignStrategy-USA 85
Summary – Safety Improvement Projects
 Innovation in Problem Solving
 Out of the Box Solu...
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Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant

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Roger Bazeley, Industrial Designer, Transportation/Traffic Safety Consultant's PORTFOLIO sample of Design, Marketing, and Safety projects for both private sector and public sector clients. These include Transportation: BRT/Rapid Bus Research, Public Safety-Pedestrain Safety, Police Identity/Branding, Community Policing, School Traffic Safety, Corporate Identity/Branding Programs including; Shipping lines, Airlines, Banks/Financial Institutions, Manufacturers, High-teck...RETAIL: Optical Stores, Restaurants, Historic Preservation/Multi-use Urban Renewal Projects Design/Branding, Apartments/TOD Housing/Condo.

Published in: Business, Design

Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant

  1. 1. 09/15/16 DesignStrategy-USA 1 DesignStrategy-USA: Portfolio Roger Bazeley Project Portfolio
  2. 2. 09/15/16 DesignStrategy-USA 2 DesignStrategy-USA: Portfolio  Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M.  Corporate Design/Brand Marketing (IDSA)  Transportation: Planning, Policy, Design, Safety and Marketing  USA: San Francisco, San Diego, New York (Associates)  Europe/Asia: London, Tokyo, Athens (Affiliates/Representatives)  USA Contact: Roger M. Bazeley  1000 Green Street-Suite 501, SF CA 94133  bazeley@comcast.net
  3. 3. 09/15/16 DesignStrategy-USA 3 DesignStrategy-USA  GOAL: To develop strategic positive marketing communications programs, branding, and industrial design services to improve client products, communications, and service delivery.  Consulting Experience Corporate Identity Corporate Marketing Communications Product Design-Packaging Industrial Design – Human Factors Transportation: Policy, Planning, Design and Marketing School and Community Pedestrian and Traffic Safety Retail Store Design and Transit Oriented Development
  4. 4. 09/15/16 DesignStrategy-USA 4 Mission Statement To create positive, effective, and clear marketing communications and innovative product design for our clients which result in improved products, services, and profitability growth driven by motivated employees and satisfied customers.
  5. 5. 09/15/16 DesignStrategy-USA 5 DesignStrategy-USA: Experience  Roger Bazeley, IDSA  M.S.T.M., M.S.I.D., C.T.S.M., C.H.S.R.M.  Marketing Communications - Industrial Design Consultant  30 Years of International Design Experience – MarCom, ID, CI, Architecture, Transportation Design  Developed over $2.5 Billion in profitable new products and expanded worldwide markets by launching over 2,000 new products including: MarCom/Advertising Programs, Urban Safety Design  Projects Included: NYPD Identity Program, NYC MTA MarCom Program, Pan Am, Atlantic Avenue NYC Urban Renewal Projects, The School Traffic and Pedestrian Safety Improvement Project – SF/PTA Director
  6. 6. 09/15/16 DesignStrategy-USA 6 Industrial Design Professional
  7. 7. 09/15/16 DesignStrategy-USA 7 Who’s Who  Roger M. Bazeley – Director & Design/Marketing Consultant  Noriko Nakagomi – Partner & VP Finance, SF/Tokyo  George Komidikis, Representative – New York/London/Athens Affiliate Madison Holdings, Ltd. – Venture Capital Partner/Consultant  Alan Polanger, CPA – Finance/Auditor  Yasaunari Nakagomi – Design Associate/Artist - Tokyo
  8. 8. 09/15/16 DesignStrategy-USA 8 Public Safety Product Designs/Concepts Design/Photos: Roger Bazeley Signal-Stat’s “DualCom” Emergency Aerodynamic Modular Light rack system
  9. 9. 09/15/16 DesignStrategy-USA 9 NYC Urban + Public Safety Designs/Concepts Designed and implemented public safety Identification and fleet markings for NYC’s NYPD, FDNY, EMS, and Traffic Enforcement Agency.
  10. 10. 09/15/16 DesignStrategy-USA 10 FDNY – Graphic Concepts/Fleet Current Application Current Application
  11. 11. 09/15/16 DesignStrategy-USA 11 Transportation Concepts/Design Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts.
  12. 12. 09/15/16 DesignStrategy-USA 12 Transportation Research BRT/Rapid Bus Impacts on Transit Corridor Businesses A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on: AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, Corridor SF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007 Author & Principal Investigator
  13. 13. 09/15/16 DesignStrategy-USA 13 Corporate Identity: Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA
  14. 14. 09/15/16 DesignStrategy-USA 14 Corporate Identity Lexington Marine Transport
  15. 15. 09/15/16 DesignStrategy-USA 15 Corporate Identity Charter New York Bank/Irving Trust, NYC CI Design Elements & New Office Interior Graphics
  16. 16. 09/15/16 DesignStrategy-USA 16 Corporate Identity PAN AM – JFK Airport Signage Program, Fleet Graphics Design Audit, Graphic CI Elements Installed
  17. 17. 09/15/16 DesignStrategy-USA 17 Corporate Identity MTA – NYC/NART Signage/Fleet Graphics Concept Design
  18. 18. 09/15/16 DesignStrategy-USA 18 Corporate Identity California Financial - San Francisco Logos, Signage, Print/AD, Interiors: 2,500 sq. ft.
  19. 19. 09/15/16 DesignStrategy-USA 19 Corporate Identity MADISON HOLDINGS, Ltd., NYC, London, Athens
  20. 20. 09/15/16 DesignStrategy-USA 20 Corporate Identity GROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal Corporate CI, Signage, Interior Elements Project Manager/Consultant
  21. 21. 09/15/16 DesignStrategy-USA 21 Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU
  22. 22. 09/15/16 DesignStrategy-USA 22 Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU
  23. 23. 09/15/16 DesignStrategy-USA 23 Corporate Identity AGI, Aqua-Tec AGI-Audio General Inc. Product Design, Branding and Corporate Identity Program Aqua-Tec Packaging and Corporate Identity Program
  24. 24. 09/15/16 DesignStrategy-USA 24 Corporate Exhibit Design WARNER HOME VIDEO Designed and Installed: CES Las Vegas 2,500 Sq. Ft. exhibit area $250K
  25. 25. 09/15/16 DesignStrategy-USA 25 Packaging Design Concepts, Prototypes, Mock-ups, Watercolor kits/toys Post-Cereal in a single serving thermo-formed container/print foil top. Multi-pack (6) units Video Game Packaging Soap Packaging, Natural ingredients Non-allergic Acrylic Prototypes
  26. 26. 09/15/16 Design Strategy-USA U.S. Copyright 2016 Roger Bazeley 26 Corporate Identity/Retail TriangleSports: Brooklyn, New York (Urban Renewal Project) Original 1875 Building Pre- Renewal; Project Sponsor: Brooklyn Union Gas 4 Locations: Design/Project PM— Sales Increased 25%-36%
  27. 27. 09/15/16 DesignStrategy-USA 27 Retail: Store Design L’espirt d’homme: Brooklyn, New York Store Renovation: Graphics, Logo—Sales up 36%
  28. 28. 09/15/16 DesignStrategy-USA 28 Retail: Wm. Newman Gifts Wm. Newman Gifts: Oakland, California (Kaiser HQ) Store Design: Construction PM HVAC, Signs, Plans, Logo/Graphics, Custom displays— Budget $100,000
  29. 29. 09/15/16 DesignStrategy-USA 29 Retail: Store Design/CI LumenKraft: Brooklyn, New York Store Design, Graphics, Interiors, Displays, Print/AD, Construction PM--- Sales increased 45%
  30. 30. 09/15/16 DesignStrategy-USA 30 Retail: Restaurant Design Chicken Gourmet: New York, New York Designed: multiple store locations: CI/Graphics, Neon, Menu, Interiors, Construction PM— Sales up 200% at primary location.
  31. 31. 09/15/16 DesignStrategy-USA 31 Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin) Designed: CI/Graphics, Menu, Interiors, Construction PM— Sales up 75% *Building was a former converted Gas Station
  32. 32. 09/15/16 DesignStrategy-USA 32 Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin) Designed: CI/Graphics, Menu, Exterior/Interior, Construction PM—Sales up 75%
  33. 33. 09/15/16 DesignStrategy-USA 33 Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese) Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM— Sales up 35%
  34. 34. 09/15/16 DesignStrategy-USA 34 Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese) Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM— Sales up 35%
  35. 35. 09/15/16 DesignStrategy-USA 35 Retail: Trapp Optical Trapp Optical: Scarsdale, New York Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior. Construction PM. 964 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store built in 5 weeks for $69,000. Sales up - $1.2M annually (2nd year). *First Installation: Major Construction (Historic Building) Published 20/20 Optical Magazine
  36. 36. 09/15/16 DesignStrategy-USA 36 Retail: Trapp Optical Trapp Optical: Scarsdale, New York (Second Installation) Designed: CI/Graphics, Custom Optical Displays, Architectural Design store. Exterior/Interior. Construction PM. 964 sq. ft. store contained retail sales, dispensing, and fitting stations, customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store re- furbished 12 years from it’s original installation to expand frame displays, storage, and new “natural look”. Sales up 50% from original sales volume *Second Installation: New Custom Displays, carpet, and paint
  37. 37. 09/15/16 DesignStrategy-USA 37 Retail: Trapp Optical Trapp Optical: Greenwich, Connecticut Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $3.2M up 50% from original sales volume. 1,600 sq. ft. (store width 10’, multi-level) contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam rooms, contact lens area, testing area, children's area. lab area for lens edging and repair, bathroom, HVAC system. $147,000
  38. 38. 09/15/16 DesignStrategy-USA 38 Retail: A.R. Trapp Optical Trapp Optical: Madison Avenue, New York Designed/Renovated: Branding Theme-Polo by Ralph Lauren; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $2.2M up 50% from original sales volume. 964 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, bathroom. Budget $47,000
  39. 39. 09/15/16 DesignStrategy-USA 39 Retail: Trapp Optical Trapp Optical: Mamaroneck, New York Designed/Renovated: Branding Theme “Accent on Eyewear”; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 38% from original sales volume. 1,200 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas, customer waiting area, exam area, lab area for lens edging and repair, bathroom. Budget $57,000, Equipment $47,000. Published: 20/20, Retail Merchandising
  40. 40. 09/15/16 DesignStrategy-USA 40 Retail: SP Optical SP Optical: Yonkers, New York Designed/Renovated: Branding Theme “High-Tech Optical on a Budget””; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM— Sales up 42% from original sales volume. 1,475 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam area, lab area for lens edging and repair, bathroom, HVAC. Budget $37,000, Equipment $47,000. Published 20/20
  41. 41. 09/15/16 DesignStrategy-USA 41 Retail: Manhattan Optical Manhattan Optical: Chinatown, New York City Designed/Renovated: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior Branding Theme “Manhattan Optical – Making More out of Less”. Optical business downsized from 5,000 sq. ft. into a space one third in size within Chinatown. Customer base shifted to Asian and Latino customers. Sales up 32% from original sales volume. The new 1,375 sq. ft. space contained retail sales, dispensing, and fitting area, customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, HVAC, basement storage, break-room, lab. Budget $67,000, Equipment $47,000. Published 20/20
  42. 42. 09/15/16 DesignStrategy-USA 42 Retail: Manhasset Optical Manhasset Optical: Manhasset, New York Designed/Renovated: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior Branding Theme “High-Tech Optical – Putting Business On the “tech Track” Optical renovation of existing business Sales up 28% from original sales volume. 1,675 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, Budget $37,000, Equipment $57,000. Published 20/20
  43. 43. 09/15/16 DesignStrategy-USA 43 Urban Multi-use/Housing ALANTIC GARDENS, Brooklyn, NY “Preservation Project” 14 Buildings Saved, Housing plus Retail Photos: Roger Bazeley
  44. 44. 09/15/16 DesignStrategy-USA 44 Retail Development/Design Spring-Hill Village, Grass Valley-CA Project: Architectural Design, Building Renovation and New Construction specifications, project management, signs- logo/identity design, local zoning board approvals. Results: $10M Project increased land value, retail rentals, community use.
  45. 45. 09/15/16 DesignStrategy-USA 45 Retail Development/Design Spring-Hill Village, Grass Valley-CA (2nd Renovation) Second phase: project renovation, expansion improvement and repaint with new “Serra Gold Country” color scheme. 10th year maintenance plan implemented.
  46. 46. 09/15/16 DesignStrategy-USA 46 New Development/MarCom Silverado Crest Estates, Napa Valley-CA
  47. 47. 09/15/16 DesignStrategy-USA 47 New Development/MarCom Silverado Crest Estates, Napa Valley-CA Build-out Completed with a total of 26 Lots $345K-$575K Executive Custom Homes $1.2M-$4.5M
  48. 48. 09/15/16 DesignStrategy-USA 48 COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City Design/Interior 2,400 Sq. Ft. Loft 2 floors $480,000 Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living- Whitney Books, Newsday, Home…
  49. 49. 09/15/16 DesignStrategy-USA 49 COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City Design/Interior: 2,400 Sq. Ft. Loft 2 floors $480,000; Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…
  50. 50. 09/15/16 DesignStrategy-USA 50 COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City Design/Interior 1,400 Sq. Ft. 1 Bedroom $1.4M Custom Furniture, fixtures, $140,000. Custom Neon Designed by RMB and fabricated by “Let There Be Neon” famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi- Media Magazine…
  51. 51. 09/15/16 DesignStrategy-USA 51 COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City Design/Interior: 1,400 Sq. Ft. 1 Bedroom $1.4M Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media…
  52. 52. 09/15/16 DesignStrategy-USA 52 R E A C T I O N + P E R C E P T I O N = R E S P O N S E PUBLIC SAFETY: DESIGN, POLICY and COMMUNITY RELATIONS Programs: NYPD, SFPD
  53. 53. 09/15/16 DesignStrategy-USA 53 NYPD: Identity + Safety Program Implemented Program Results: $25M annual savings, increased safety and positive community relations. *Note: Project initiation based on Pratt Institute M.S.I.D. Thesis Research Project
  54. 54. 09/15/16 DesignStrategy-USA 54 NEW NYPD-Patrol Car: Blue + White 3M Reflective Decals/Stripe 72-97 R.M. Bazeley-Designer/Consultant: NYPDR.M. Bazeley-Designer/Consultant: NYPD Vehicle Fleet 3M-Graphics and Signal-StatVehicle Fleet 3M-Graphics and Signal-Stat “Dual-Com” Light Rack Design“Dual-Com” Light Rack Design RESULTS: New SignalStat “Dual-Com” emergency Light-rack competed successfully against Federal-Sign’s unit: Product-line sales up 26%
  55. 55. 09/15/16 DesignStrategy-USA 55 NYPD-Vehicle Safety Design Reflective 3M Decals + New Emergency Light Racks Concept to ImplementationConcept to Implementation Roger Bazeley, DesignerRoger Bazeley, Designer
  56. 56. 09/15/16 DesignStrategy-USA 56 NYPD – Police Vehicle 1972-97 Japanese Model of New NYPD Patrol Car based on NYPD implemented Fleet Graphics Design
  57. 57. 09/15/16 DesignStrategy-USA 57 NYC – Implemented City Public Safety - 74
  58. 58. 09/15/16 DesignStrategy-USA 58 NYPD – Vehicle Fleet Before and After New Design
  59. 59. 09/15/16 DesignStrategy-USA 59 NYPD Blue – Vehicle Fleet ““NYPD Blue” Fleet Graphic Design 25 Year lifespan beforeNYPD Blue” Fleet Graphic Design 25 Year lifespan before 2000 Blue Graphics on White Format Revision2000 Blue Graphics on White Format Revision Photos: Roger Bazeley COST SAVINGS: $25M Annually Maintenance, Repairs, Accident Reduction, Traffic Pedestrian Liability, Downtime…
  60. 60. 09/15/16 DesignStrategy-USA 60 NYPD - Emergency Service + Aviation Units
  61. 61. 09/15/16 DesignStrategy-USA 61 NYPD 2000 Design Traffic Unit All White Body + Blue reflective Decals Photos: Roger Bazeley
  62. 62. 09/15/16 DesignStrategy-USA 62 NYPD – White Vehicles + Blue Reflective Decals and Markings
  63. 63. 09/15/16 DesignStrategy-USA 63 NYPD-2004 NYC Night & Day Photos: Roger Bazeley
  64. 64. 09/15/16 DesignStrategy-USA 64 NYPD – Operations, Mobile-HQ 2004 Urban Security Alert Photos: Roger Bazeley
  65. 65. 09/15/16 DesignStrategy-USA 65 UK – High Visibility Graphics Stratford Upon Avon-Cotswold's County/Town Police GOAL: Improve All-weather/Night Safety, Patrol visibility/identity Photos: Roger Bazeley
  66. 66. 09/15/16 DesignStrategy-USA 66 UK Police Vehicles – Safety Graphics Photos: Roger Bazeley
  67. 67. 09/15/16 DesignStrategy-USA 67 SFPD – New Community Goals
  68. 68. 09/15/16 DesignStrategy-USA 68 SFPD – Image Renewal Elements Safety – Service – Equality POLICEPOLICE SFPDSFPD SFPD-Fleet Identity Program:
  69. 69. 09/15/16 DesignStrategy-USA 69 SFPD – Patrol Car Concept Roger Bazeley, Designer 2004 Proposed Program Photos: Roger Bazeley
  70. 70. 09/15/16 DesignStrategy-USA 70 SFPD – Vehicle Concepts Photos: Roger Bazeley
  71. 71. 09/15/16 DesignStrategy-USA 71 SFPD – Vehicle Concepts Photos: Roger Bazeley
  72. 72. 09/15/16 DesignStrategy-USA 72 SFPD – Mobile Command 2 Photos: Roger Bazeley
  73. 73. 09/15/16 DesignStrategy-USA 73 SFPD – New Design Strengths  Visually Safer Night and Day – Intersections – 911 Runs  Renewed Image and Identity – Phoenix Symbol of Renewal  SFPD Community Public Safety Mission Slogan  SAFETY – SERVICE – EQUALITY  Communications Clarity In Messaging – Public Safety/Emergency Priority  3M Reflective Yellow Safety Stripe, Red Emergency Accent – Safety Look  Police Blue the – Positive Color – “Fine Blue Line”  International Color for Police
  74. 74. 09/15/16 DesignStrategy-USA 74 SCHOOL TRAFFIC AND PEDESTRIAN SAFETY IMPROVEMENT PROJECT – SAN FRANCISCO 1994- 2009
  75. 75. 09/15/16 DesignStrategy-USA 75 Thinking Out of The Box: Signs Proposed New School Zone Signs – DesignStrategy-USA APPROVED 3M Feedback signs Proposed School Zone Signs APPROVED 4,000+ PED- Countdown Signals to be Installed at key school and PED crossings DPT/AAA/PTA APPROVED Designed: SCHOOL BUS LOADING SIGN and SCHOOL PASSENGER LOADING SIGNS for San Francisco School Zone installation. Approved for experimental testing 2/25/2007 by Caltrans.
  76. 76. 09/15/16 DesignStrategy-USA 76 Safe Routes Site Plan Presidio Middle School SF
  77. 77. 09/15/16 DesignStrategy-USA 77 School Site Improvements Bold/Yellow School LADDER crosswalks Photos: Roger Bazeley
  78. 78. 09/15/16 DesignStrategy-USA 78 Before and After School PED Safety Improvements
  79. 79. 09/15/16 DesignStrategy-USA 79 School Route – Side Walk Safety Improvements Sidewalk ADA Safety Issues solved with increased width and bollards (yellow) Clarendon Ave. Pump Station $7.5MM Sidewalk $45K Ladders & PED Tactile Strips Photos: Roger Bazeley Project Sidewalk improvement for “Safe Routes to School” from Clarendon Elementary School - Concept and Design: Roger Bazeley
  80. 80. 09/15/16 DesignStrategy-USA 80 School Yellow LADDER Crosswalks + FYG PED signs + Countdown Signals = 24/7 Awareness FYG DOT School Signs PED Countdown Signals Photos: Roger Bazeley Project Director/Manager RESULTS: Implemented Improvements contributed to an overall 43% reduction in citywide vehicle pedestrian fatalities over a 5 year implementation period. K-12 school traffic injuries and fatalities dramatically decreased further.
  81. 81. 09/15/16 DesignStrategy-USA 81 Three levels for intervening: Upstream Influence overarching policies, practices and processes Midstream Interject safety issues into current project design & implementation Downstream Retrofit existing problems with new technology
  82. 82. 09/15/16 DesignStrategy-USA 82 Neighborhood/ City/Region Downtown/Strip Mall/School Site Street/School Route/Intersection Influence over- arching policies, practices. plans, and processes Interject safety design issues into current or future project implementation Retrofit existing problems with new technologies and modernization Scale of Impact Varies Upstream Midstream Downstream
  83. 83. 09/15/16 DesignStrategy-USA 83 Project Benefits: Safer Communities Workshops, School/Community Audits, Building Active Partnerships BEINVOLV BEINOVATIVE Photos: Roger Bazeley
  84. 84. 09/15/16 DesignStrategy-USA 84 Other Resources-Safety Projects  Community Partnerships  Industrial Design and Architectural  CD-ROM Strategies and Resource Toolkit  School Traffic and Pedestrian Safety Improvement Project  Public Safety Improvement Project  Transportation Safety and Marketing Improvement Project
  85. 85. 09/15/16 DesignStrategy-USA 85 Summary – Safety Improvement Projects  Innovation in Problem Solving  Out of the Box Solutions  Building Community Partnerships  Advocates for Positive Change and improvements in safety for our most vulnerable populations of school children, seniors, and the disabled

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