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Online Shop Redevelopment – six months
on
What did we do?
From
this…
…to this.
In the last six months we’ve:
-Moved the Online Shop to a new agency, iWeb
-Upgraded Magento to Community version 1.9.2
-I...
Comparing the last six months with the
same period last year, we’ve:
-Reduced hosting and support cost by 22%
-Increased m...
Over the next six months we will focus on improving the customer
experience by:
-Improving transactional emails
-Streamlin...
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Online Shop Redevelopment - Six months on

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Review of the BHF Online Shop work over the past six months

Published in: Technology
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Online Shop Redevelopment - Six months on

  1. 1. Online Shop Redevelopment – six months on
  2. 2. What did we do? From this… …to this.
  3. 3. In the last six months we’ve: -Moved the Online Shop to a new agency, iWeb -Upgraded Magento to Community version 1.9.2 -Implemented a responsive layout to work on mobile and tablet devices -Added additional functionality, e.g. advertising tracking -Added PayPal as a payment option -Began shipping overseas to Europe, Australia, New Zealand, Canada, and USA -Integrated with Amazon to process orders automatically -Integrated with Gardners Books to drop-ship a wider range of books What did we do?
  4. 4. Comparing the last six months with the same period last year, we’ve: -Reduced hosting and support cost by 22% -Increased mobile transactions by 155% -Reduced abandonment rate by 14% -Increased goal completions by 45% -Reduced page load time by 10% -Increased conversion rate by 42% What results did we get?
  5. 5. Over the next six months we will focus on improving the customer experience by: -Improving transactional emails -Streamlining returns and refunds -Increasing donations -Improving internal search -Improving site content What next?

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