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The TCS Brand

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The TCS Brand

  1. 1. INFOSYS HARLEY DAVIDSON WIPRO TCS AS A TOP TIER BRAND JOIN THE DISCUSSION #TCSBIG4 TCS5.247 4.901 4.655 4.625 4.315 4.246 4.218 4.019 3.638 3.043 2.726 XBOX M&S PRADA GM MTV HEINEKEN BBC LUFTHANSA BRAND STRENGTH RATING TOP 10 I.T. SERVICES BRANDS BRAND VALUE VS OTHER PROMINENT BRANDS BRAND ENABLERS BRAND VALUE (BILLION USD) ATOS CAP GEMINICSC COGNIZANT MARKETING EXCELLE NCE TOPRATE D CUSTOMER SATISF ACTION ST RONG EMPLOYER BRAN D THE BIG FOUR BRAND VALUE OVER $5BN BRAND VALUE $2.3-2.8BN BRAND VALUE $1.9-2.25BN MCKINSEY THE NUMBER 1 TATA BRAND CONTRIBUTOR TCS JAGUAR TATA MOTORS 28.88% 20.98% 19.59% TATA STEEL TATA GLOBAL BEVERAGES OTHER 17.23% 5.69% 7.63% TATA’S BRAND VALUE $18.169BN MOTORS STEEL GLOBAL BEVERAGES ACCENTURE AA+ TCS AA+ IBM AA+ HP A+ INNOVATION SPECIAL INNOVATION AWARD IN FRANCE IND USTRY RECOGNITION OUTSTA NDING CSR COMMITME NT 2012$4.068BN 2013$5.247BN 2013$5.247BN 1.179BILLION$ BRAND VALUE INCREASE OF 2.4MNIPADS THE VALUE OF EQUIVALENT TO: $5BN $4BN TCS CONTINUES ITS RAPID INCREASE IN BRAND VALUE AND CEMENTS ITS POSITION AS A BIG FOUR’ IT SERVICES BRANDTHE COMPANY’S STRONG PERFORMANCE ACROSS BRAND RELATED ACTIVITIES SUCH AS CLIENT ENGAGEMENT, COMMUNITY DEVELOPMENT, SPONSORSHIPS AND EMPLOYEE SATISFACTION HAS EARNED TCS A PLACE IN THE ELITE CLUB OF AA+ RATED ITSERVICES BRANDSDAVID HAIGH, CEO AND FOUNDER OF BRAND FINANCE . . Sources: Brand Finance Global 500 2013 and Brand Finance Most Valuable Brands in IT Services 2013

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