Chapter9b McHaney 2nd edition


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Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

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Chapter9b McHaney 2nd edition

  1. 1. Chapter 9: Social Buzz and Viral Phenomena: Part B Web 2.0 and Social Media for Business 2nd Edition Roger McHaney, Kansas State University
  2. 2. Alternate Social Media Approaches Web sites such as StumbleUpon and Reddit have become giants on the Web. Both provide venues for finding and sharing interesting material. For a business, this can mean publicity, new customers and free exposure.
  3. 3. StumbleUpon
  4. 4. StumbleUpon StumbleUpon is designed to help a user “discover new and interesting stuff on the Web” Users provide basic information about likes (a marketer‟s dream come true) and are given a journey to relevant Web sites, videos, blogs, photos and other material The more other users like a page, the higher it is rated and it is more likely to be viewed by more „Stumblers‟. User profiles become more specific and better tailored as they provide feedback on pages
  5. 5. StumbleUpon StumbleUpon drives over 50 percent of its traffic to the rest of the Web Offers a great way to get people to link to a business site for comments and to boost subscriber numbers Surpassed 25th million click in August 2011 Tracks over 3 million sites
  6. 6. Business Use of StumbleUpon From: The Hatcher Group, 2008
  7. 7. From: The Hatcher Group, 2008
  8. 8. Paid Discovery at StumbleUpon
  9. 9. Reddit Known for its openness and diverse user community Premise: Users submit content (text-based posts, images, links or other items) Most posts are discussion related or controversial statements Users vote posts up or down Most popular posts reach the Reddit‟s front page Comments to the posts can also be voted up or down Web site divided into subject areas called subreddits Often used to raise public awareness regarding issues Often considered revolutionary Provides a platform for individuals to build a following Reddit users turned off by self-promotion
  10. 10. Why Reddit? • Used by businesses to promote blog or other content • An article can be submitted and voted up resulting in even more readers • Reddit works best with well written informative content, particularly when it has a social conscience • Negative side: Reddit communities criticized for hive mindset and negative aspects of group interaction, crowd psychology and collective consciousness
  11. 11. Why Reddit? • Unique • Interesting to businesses: Reaches engaged individuals • Users predisposed to leaving comments and participating in dialog
  12. 12. Paid Advertising Provides paid advertising service. Allows business to reach those reading and posting in particular subreddit areas. Reddit ads also include comment threads where viewers can discuss the ad and the product being advertised.
  13. 13. Reddit Business Hints
  14. 14. More Reddit Business Hints
  15. 15. End of Chapter 9 Part B Web 2.0 and Social Media for Business 2nd Edition
  16. 16. Slide Media from: 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: Email :