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Chapter4a McHaney


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Chapter4a McHaney

  1. 1. Web 2.0 and Social Media for BusinessChapter 4: Beyond Blogging: RSS and Podcasting: Part A Roger McHaney, Kansas State University
  2. 2. Web 2.0 is Information-RichWeb 2.0 tools enablebusinesses to create contentthen share and disseminate itto potential customers andothers. This has become soeasy and widespread thatcontent has spread farbeyond what any person cancomprehend. Researcherscall this information overload
  3. 3. RSS Feedsare the‘Strands’ inthe WebRSS enables a business to selectivelymove content onto the Web andreduce information overload
  4. 4. Example RSS Feeds RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.
  5. 5. Example RSS FeedsRSS includes a family of Webfeed formats used bypublishers to disseminatematerial. Online news servicessuch as use thistechnology to publish newsarticles, headlines and othermaterial in a standardizedformat.
  6. 6. RSS is Based on XML<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>This is the Title of the RSS Feed List</title><link></link><description>This section describes the feed list (not the individual blogpost!)</description> <item><title>This is one item from the blog</title><link></link><description>This describes a blog entry and will appear in the readerdescription of the individual post.</description><guid><</guid></item><item><title>This is the second item from the blog</title><link></link><description>This describes the second blog entry and will appear in thereader description of the individual post.</description><guid><</guid></item></channel></rss>
  7. 7. Approaches to Gathering Feeds
  8. 8. Feed Readers and Software CollectorsRSS feed aggregator software goes by many names: feedcollector, news reader, blog reader, RSS reader, and others.Aggregator software acquires new content continually andadds to a collection even when the user is not online.
  9. 9. ExampleFeed-Readers
  10. 10. MoreExampleFeed-Readers
  11. 11. Video
  12. 12. NetVibes as a FeedReader
  13. 13. Using FeedDemon (Business Favorite) Download and Install on Windows
  14. 14. Subscribing to Feeds
  15. 15. Subscribing to Feeds (con’t)
  16. 16. Using Folders to Organize
  17. 17. RSS Feed on a Web site
  18. 18. RSS Content
  19. 19. Web 2.0 and SocialMedia for Business End of Chapter 4 Part A
  20. 20. Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney support@presentermedia.comBlog: http://mchaney.comEmail : 4416 S. Technology Dr Sioux Falls, SD 57106