Chapter3a McHaney


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Chapter3a McHaney

  1. 1. Web 2.0 and Social Media for BusinessChapter 3: More Blogging: WordPress Options: Part A Roger McHaney, Kansas State University
  2. 2. WordPress Blogs • Powerful tool2 • Helps a business get its message into the world • Allows business to provide news to its stakeholders • Material accessible to everyone immediately • Material remains in original words of the writer • Some organizations use blogs to communicate press releases, others use blogs for voice of internal entities such as marketing, research and development, production, or upper management
  3. 3. WordPress Blogs (con’t)3 • Wide variety of blog uses has resulted in the deployment of numerous options and tools • Community of WordPress users has provided many ways of customizing and organizing blogs • Because of parallels to traditional press releases and a desire to promote a wider content distribution, a system for blog syndication has been developed
  4. 4. Why Use WordPress?
  5. 5. Customization5 Earlier we covered basics for obtaining a WordPress blog account, starting a blog, and selecting a theme. The blog can be further customized with options and features specific to the needs of a business.
  6. 6. Login and Work Behind the Scenes WordPress.tvTabs on this page provide tools for reading posts written by other WordPressbloggers (e.g. Read Blogs, Freshly Pressed, and Topics). Also, a tab for New Postprovides links to information about WordPress and its community of users
  7. 7. Default Blog PageThis blog has a theme but no widgets, pages, posts or other customization
  8. 8. Start with Theme CustomizationMost themes provide options for customization including selection of a header image,font and style choices, and different ways of arranging the widgets.
  9. 9. Selecting a ThemePlenty of themes---custom, free, or premium (cost) exist
  10. 10. Why Customize a Theme?Customizing has the direct benefit of making a business site unique.Each WordPress theme may have thousands of adopters. Addingfeatures that further business goals is crucial in creating a unique senseof identityThe Connections theme allows a user to customize the blog header,image, and style. Some themes permit this and others do not.Additional theme customization options may include: backgroundimage, background color, header text, font color, and other stylechoices.
  11. 11. Customizing Selected Theme ORThe ‘Theme Options’ selection can be found under appearance onthe dashboard menu or by using the buttons under ‘managingthemes’.
  12. 12. Customize a Theme HeaderSelect the Header page under Appearance. Theme may have pre-installedimages. However, for a truly custom appearance, upload a unique image.Investigate a site of open content images (such as orappropriately licensed material at Or, photos can be taken with adigital camera.
  13. 13. Getting Images at Creative Commons
  14. 14. Custom Image in HeaderA photo can be added to the blog to create a custom header
  15. 15. Crop Header Image in WordPressThe uploaded image islarger than the headersize. WordPressprovides a tool to cropit. After selecting thedesired portion, clickCrop Header to ensureselected part isdisplayed on the blog
  16. 16. After Cropping Image
  17. 17. Carefully Choose Header Font ColorThe wrong font color can result in words that are not visible on the image
  18. 18. Edit Image Outside WordPressMS-Paint or othergraphic editor can beused to add desiredtext with more visibility.
  19. 19. Finished Header in Blog
  20. 20. Customizing BackgroundNavigating to Background under Appearance in the Dashboardprovides background options.
  21. 21. Color BackgroundAlternate way tocustomize pagebackground:Selecting hex colorvalue for solidbackground.Navigate to: Selecta Color which opensa color wheel with alarge number ofchoices.
  22. 22. Image BackgroundImage can beuploaded andused forbackgroundSettings permitit to be tiled ordisplayedaccording toparticularcriteria.
  23. 23. Changes to General SettingsGeneral settingsinclude site title,tag line (thesubheading foundunder the title),language, timezone, date formatand more.
  24. 24. Blog Avatar (Blavatar)An icon to representyour blog in people’sbrowsers and onother Web sites.
  25. 25. Blavatar
  26. 26. Web 2.0 and SocialMedia for Business End of Chapter 3 Part A
  27. 27. Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney support@presentermedia.comBlog: http://mchaney.comEmail : 4416 S. Technology Dr Sioux Falls, SD 57106