Chapter 1: Introduction to Web 2.0: Part A
Web 2.0 and Social
Media for Business
Roger McHaney, Kansas State University
• Term coined during O'Reilly Media Web 2.0
Conference in late 2004
• Includes applications that allow people to
participa...
• Internet opened world to vast possibilities of
communication, information creation, data
sharing and computing power
• H...
This network of networks establishes a global data
communications system using standards or protocols
Internet
• Web pages are text-based documents
following specifications known as Hypertext
Markup Language (HTML)
• Web pages that c...
Collection of interconnected documents organized into
human-readable computer screens called Web pages
WWW
Computers hosting Web sites function as Web servers
Transmission of requested Web pages can use
encryption in the form of ...
Web 2.0 can be viewed as four major, interrelated
components:
(1) Social media
(2) Content sharing
(3) Filtering and
recom...
Professor Andrew McAfee of Harvard Business
School defines Web 2.0 as:
SLATES
SLATES (con’t)
Technology Evolution Creating Environment for Web 2.0
Social media facilitates social networking. People are
profoundly communal and need to interact with voice,
gestures, and ...
Includes:
• Online social networks
• instant messaging (IM) and
texting
• Audio and video
conferencing
• Metaverses and vi...
Example Tools:
• Microblogs
• Podcasts
• Blogs
• Wikis
Social Media Tools
Takes common services used
for a long time---new...
Example Business Podcasts
Example Microblog (Twitter Feed)
End of
Chapter 1 Part A
Web 2.0 and Social
Media for Business
Slide Media from:
PresenterMedia.com
support@presentermedia.com
4416 S. Technology Dr
Sioux Falls, SD 57106
Slides Prepare...
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Chapter1a McHaney 2nd edition

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Chapter1a McHaney 2nd edition

  1. 1. Chapter 1: Introduction to Web 2.0: Part A Web 2.0 and Social Media for Business Roger McHaney, Kansas State University
  2. 2. • Term coined during O'Reilly Media Web 2.0 Conference in late 2004 • Includes applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web • Users interact in virtual communities • Examples include Facebook, YouTube, LinkedIn, Flickr, WordPress, Wikimedia, and Blogger Introduction to Web 2.0
  3. 3. • Internet opened world to vast possibilities of communication, information creation, data sharing and computing power • Humble beginnings traced to four networked host computers called ARPANET in 1969 • Expectations for more than 22 billion online devices by 2020 • A vast computer network of numerous smaller, interconnected computer networks Internet
  4. 4. This network of networks establishes a global data communications system using standards or protocols Internet
  5. 5. • Web pages are text-based documents following specifications known as Hypertext Markup Language (HTML) • Web pages that conform to standards can be viewed as developer intended on compliant browsers and devices • Web pages distributed and accessed using Hypertext Transfer Protocol (HTTP) • Browser is client and requests resource user wishes to view • Pages stored on networked computers running server software to respond to client requests WWW
  6. 6. Collection of interconnected documents organized into human-readable computer screens called Web pages WWW
  7. 7. Computers hosting Web sites function as Web servers Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS) 1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content How Web Servers Work
  8. 8. Web 2.0 can be viewed as four major, interrelated components: (1) Social media (2) Content sharing (3) Filtering and recommendations (4) Web applications Web 2.0 Defined
  9. 9. Professor Andrew McAfee of Harvard Business School defines Web 2.0 as: SLATES
  10. 10. SLATES (con’t)
  11. 11. Technology Evolution Creating Environment for Web 2.0
  12. 12. Social media facilitates social networking. People are profoundly communal and need to interact with voice, gestures, and written language Social Media
  13. 13. Includes: • Online social networks • instant messaging (IM) and texting • Audio and video conferencing • Metaverses and virtual worlds • MMORPGs (Massively Multiplayer Online Role- Playing Games) Social Media Social media facilitates social networking. People are profoundly communal and need to interact with voice, gestures, and written language
  14. 14. Example Tools: • Microblogs • Podcasts • Blogs • Wikis Social Media Tools Takes common services used for a long time---newspapers, magazines, radio, record albums, telephones, and television---and recreates these in digital form with added benefit: layer of social interaction
  15. 15. Example Business Podcasts
  16. 16. Example Microblog (Twitter Feed)
  17. 17. End of Chapter 1 Part A Web 2.0 and Social Media for Business
  18. 18. Slide Media from: PresenterMedia.com support@presentermedia.com 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: http://mchaney.com Email : mchaney@ksu.edu

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