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Chapter1a McHaney


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Slides to Accompany Chapter 1a of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012.

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Chapter1a McHaney

  1. 1. Web 2.0 and Social Media for BusinessChapter 1: Introduction to Web 2.0: Part A Roger McHaney, Kansas State University
  2. 2. Introduction to Web 2.0• Term coined during OReilly Media Web 2.0 Conference in late 2004• Includes applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web• Users interact in virtual communities• Examples include Facebook, YouTube, LinkedIn, Flickr, WordPress, Wikimedia, and Blogger
  3. 3. Internet• Internet opened world to vast possibilities of communication, information creation, data sharing and computing power• Humble beginnings traced to four networked host computers called ARPANET in 1969• Expectations for more than 22 billion online devices by 2020• A vast computer network of numerous smaller, interconnected computer networks
  4. 4. InternetThis network of networks establishes a global datacommunications system using standards or protocols
  5. 5. WWW• Web pages are text-based documents following specifications known as Hypertext Markup Language (HTML)• Web pages that conform to standards can be viewed as developer intended on compliant browsers and devices• Web pages distributed and accessed using Hypertext Transfer Protocol (HTTP)• Browser is client and requests resource user wishes to view• Pages stored on networked computers running server software to respond to client requests
  6. 6. WWWCollection of interconnected documents organized intohuman-readable computer screens called Web pages
  7. 7. How Web Servers WorkComputers hosting Web sites function as Web servers 1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested contentTransmission of requested Web pages can useencryption in the form of Hypertext Transfer ProtocolSecure (HTTPS)
  8. 8. Web 2.0 DefinedWeb 2.0 can be viewed as four major, interrelatedcomponents:(1) Social media(2) Content sharing(3) Filtering and recommendations(4) Web applications
  9. 9. SLATESProfessor Andrew McAfee of Harvard BusinessSchool defines Web 2.0 as:
  10. 10. SLATES (con’t)
  11. 11. Technology Evolution Creating Environment for Web 2.0
  12. 12. Social MediaSocial media facilitates social networking. People areprofoundly communal and need to interact with voice,gestures, and written language
  13. 13. Social Media Includes: • Online social networks • instant messaging (IM) and textingSocial media facilitates • Audio and videosocial networking. People conferencing Metaverses and virtual worldsare profoundly communal • • MMORPGs (Massivelyand need to interact with Multiplayer Online Role-voice, gestures, and written Playing Games)language
  14. 14. Social Media ToolsTakes common services used Example Tools:for a long time---newspapers, Microblogsmagazines, radio, record • • Podcastsalbums, telephones, and • Blogstelevision---and recreates • Wikisthese in digital form withadded benefit: layer ofsocial interaction
  15. 15. Example Business Podcasts
  16. 16. Example Microblog (Twitter Feed)
  17. 17. Web 2.0 and SocialMedia for Business End of Chapter 1 Part A
  18. 18. Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney support@presentermedia.comBlog: http://mchaney.comEmail : 4416 S. Technology Dr Sioux Falls, SD 57106