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Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd Edition


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Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs

Published in: Education
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Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Twitter
  2. 2. Using Twitter Busy People Twitter user names needed to be identified within the context of a tweet. Uses Small Amounts of Idle Time Users find a convenient moment to access their smartphone and send a tweet or check on recent tweets from others. Twitter Anywhere Twitter works well in spare moments when waiting in line at a store or during commercial breaks in a news broadcast. Twitter Data Twitter collects new information and provides it in easy-to-access ways during short bursts of time.
  3. 3. Handle – A user name that starts with the ‘@’ symbol is a Twitter handle. Users register their handle and use it as an identifier for their tweets and other users can send messages to it (like an address). Basic Twitter Concepts: Handle Examples Include: @MLB – Major League Baseball twitter handle @BarackObama – U.S. President Barack Obama’s Twitter handle @nytimes – New York Times Newspaper Twitter handle
  4. 4. Mention – When a handle appears in a tweet, it will automatically trigger a mention and will be placed into that user’s mentions folder. Basic Twitter Concepts: Mention
  5. 5. At least sort of private… Basic Twitter Concepts: Private Starting with ‘@’ If a tweet starts with a handle (e.g. @handle), it will be placed into the home tweet streams of only people that follow both the sender and the one being mentioned. Viewed by Public? Although considered a private tweet by Twitter, it can still be viewed by the public (Just ask certain politicians about this one!). Accessing ‘Private’ Tweets A ‘private’ tweet can be accessed on the sender’s and receiver’s public sites or on the sites of anyone who follows both the sender and receiver.
  6. 6. Basic Twitter Concepts: Period Starting with ‘.’ Twitter users will place a ‘.’ in front of the handle. First Character Since Twitter looks at the first character in determining whether a message is meant to be ‘private’ or public, the ‘.’ ensures that the message will be broadcast to all followers of a sender. Reader Innovation The period came into favor for this function because it is a small character and will not distract the readers.
  7. 7. When in doubt, assume everyone can see it Basic Twitter Concepts: Replies Mention Twitter replies can be generated by clicking on a mention. Reply Options Several options appear at the bottom of a tweet including Reply. Private Response A reply will format the response tweet as a private message. Going Public If any character is placed ahead of a tweet’s ‘@’ symbol, the reply becomes a public tweet.
  8. 8. Followers Can only be sent to a follower. This reduces the amount of spam sent to Twitter message boxes. Basic Twitter Concepts: Direct Message Most Private Direct messages are Twitter’s most private form of communication (a 140 character version of nearly-real-time email). ‘D’ or ‘DM’ Type a ‘D’ or ‘DM’ followed by a handle to start a direct message tweet. Mistakes Happen Direct messages are sometimes mistakenly made public when the sender forgets to include the ‘D’. Replies Replies to a direct message must also have the ‘D’ or ‘DM’ or it becomes a public tweet.
  9. 9. Basic Twitter Concepts: Retweets Retweeting Occurs when a user forwards received tweets. Generally starts with the characters ‘RT’. However, can also just be forwarded tweets. Viral A tweet can go viral when it is retweeted by enough people. Attribution Occurs when a user forwards received tweets. Generally starts with the characters ‘RT’. However, can also just be forwarded tweets. Success Measure Many organizations use a tweet’s retweets counter as a measure of impact.
  10. 10. Basic Twitter Concepts: Modified Tweet Embedding Tweets Some users embed a tweet into their message or add his or her own thoughts to a tweet. MT Occasionally, the user will start a message with ‘MT’ for Modified Tweet. Courtesy This is a courtesy to the original tweeter and indicates the user has edited the original message. Trimming May occur if user needs to trim characters from the original message to enable more room for added comments.
  11. 11. Summary of Common Twitter Lingo
  12. 12. Example Tweets
  13. 13. Lists can be private or public Twitter Lists Filtering A key to successful use of Twitter is to reduce the ‘noise’ and focus on connections consistent with goals. Like Groups Twitter lists essentially the equivalent of groups in other social media. 3rd Party Tools Twitter and a number of third party vendors provide tools to create and manage Twitter lists. Trimming For instance, one list could be created for business contacts, another for personal friends, one for organizations of interest, and yet another for collecting celebrity tweets.
  14. 14. Peers – At the same level and in the same industry Pros – Charest suggests creating a list of experts and thought leaders within a relevant industry Patrons – These people fall into the categorization of customer or client Suggestions by Dave Charest Types of Lists for Business Professionals
  15. 15. Friends – Many Twitter users keep their business and personal lives separate with two different accounts. Personal Interest – Can include those from areas outside the business domain but can provide insight, ideas, and creative outside-the-box concepts. Other Lists to Create
  16. 16. Twitter lists have taken on a life of their own. For instance, popular twitter lists allow people to have a ready-made group of similar people to follow. Popular Twitter Lists
  17. 17. 1) Navigate to Lists Create A Twitter List
  18. 18. 2) On the right side of the box, the “Create List” button can be pressed to begin a new list. Create A Twitter List
  19. 19. 3) Fill out meaningful information to help describe list to potential followers. Create A Twitter List
  20. 20. 4) Add people to the list. Create A Twitter List
  21. 21. 5) Search and add to one or more lists. Create A Twitter List
  22. 22. 6) View member Tweets. Create A Twitter List
  23. 23. Private Lists Are Locked
  24. 24. Includes user’s lists and other lists user has been added to. All Twitter Users Have A List Page
  25. 25. One way to acquire a useful list collection is to visit the profile page of other Twitter users in the same business domain. Their public lists are visible after clicking "View all" on their lists. Another way of finding lists is to use a third- party application that maintains a directory of Twitter lists like TwitListManager. Managing Twitter Lists
  26. 26. A Web address shortening tool can help conserve characters. Twitter automatically shortens links but services such as can also be used to obtain extra space. Using Shortened Links
  27. 27. Contact: Roger McHaney, Kansas State University,