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Chapter 5, Web 2.0 and Social Media for Business, 3rd Edition


Published on

Slides for Chapter 5 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs

Published in: Education
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Chapter 5, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Wikis and Collaborative Documents
  2. 2. Collaborative Document Creation Online Web 2.0 concepts may have emerged with Wikis. Many Wikis are free Wiki Overview Quick ‘Wiki’ is derived from the Hawaiian language and means quick. Multiple Authors Represents a class of applications with tools for the collaborative development of documents. Support Tools Provides features to edit content, develop topics, link pages, add tags, and cross reference material.
  3. 3. 2011 Axio Conference Many blog features are available in wikis. Collaborative documents are flexible and used to display content on a Web page with the added bonus of allowing updates. Wikipedia: massive online encyclopedia with more than 27 million pages, 17 million users, and 260 languages. More than 5 million English pages. Wikis
  4. 4. Criticized for lack of rigor but some studies have found otherwise. Most Popular Wiki: Wikipedia  Mistakes quickly corrected  Broad repository of knowledge  Dynamic and Up-to- Date  Amazing Collaborative Effort
  5. 5. Wikis and collaborative documents may have a variety of user rights. Some offer open viewing and editing (public). Others limit access to particular editors and selected readers (private). Semi-public Wikis require users to register and obtain a user name and password prior to access. User Rights
  6. 6. Wikis maintain a history of all changes to each page and permit discussions about those changes. Wikis Maintain History of All Changes
  7. 7. Wikis are often the target of vandals and spammers Wikis Must Combat Spam
  8. 8. Example Page Created by Spammers
  9. 9. Identifying and Stopping Spam on Wikis
  10. 10. More Example Spam Pages
  11. 11. Wiki Master Finds Spam Creators Using Wiki Tools
  12. 12. DELETE SPAM IMAGES Wiki Master Takes Steps to Block Spammer
  13. 13. Medicine and Science Information posting that requires high editorial standards. Material must be accurate. Uses expert-moderated approach. Can be used almost anywhere collaborative document creation makes sense. Example Wiki Uses Business Internal collaborative documents, knowledge repositories, internal documentation and software application information. Customers may help produce documentation of products. Academics and Classrooms Collaborative grant writing, academic unit documentation, committee reports, strategic planning documentation, and knowledge repositories. Collaborative student projects, and exam study guide development. Government Internal procedures, and public reporting, so constituents can post and answer questions.
  14. 14. WikiIndex is a Wiki Indexing Wiki Communities Wiki of Wikis
  15. 15. Self-hosted Wiki Software Examples
  16. 16. Self-hosted Wiki Software Examples (Continued)
  17. 17. Other hosts Wiki Software Examples
  18. 18. 1. Worldview definition 2. Paradigm development 3. Technological considerations 4. Content ontology 5. Risk assessment 6. Sustainability planning You create and edit! Steps in Building a Wiki
  19. 19. World View: Wiki Purpose? Content Decisions Decision regarding how content will be viewed, developed, and used by its community. Contribution Paradigm Private, semi-private or completely open. Web 2.0 Concepts Facilitate sharing intellectual resources and encourage contribution. Content Ownership Users understand contributions will remain available with a Creative Commons license. Community Value Ensure Wiki will be used as a communal construction of knowledge, online discussion, and reflection for an interacting group of users.
  20. 20. Paradigm: Wiki Look and Feel
  21. 21. Choose Development Platform. Provide a mechanism for easy page creation and consistency (for example - Mediawiki script language). Templates Technical Considerations
  22. 22. Provides a mechanism for tagging topics Categories Technical Considerations
  23. 23. • Provides users with order • Comfortable way to tag contributions • Simple starting point that can expand as the site evolves • Enable potential users to develop initial contribution Wiki Organization Ontology
  24. 24. • Establish Wikikeeper (as opposed to Wikimaster) • Initial vigilance and human oversight • Maintenance of academically sound contents Oversight and Quality Risk Assessment
  25. 25. Clay Shirky (2008), in Here Comes Everybody: The Power of Organizing without Organizations, provides a helpful perspective. He suggests that a social tool such as a Wiki needs to achieve a balance between promise, tools, and bargain. When the correct balance is achieved, a community will emerge and sustainability will result. Community Building Sustainability
  26. 26. Wikis were among the first collaborative, online document systems. The core concepts of wikis, including co-creating content, tracking history and providing rollback features, are now commonly used with other families of online applications. Among these, word processors, databases, spreadsheets, calendars, and many others have become popular. Other Collaborative Documents
  27. 27. Collaborative Software System Examples
  28. 28. Document Web 2.0 collaborative document concepts emerged and took shape with Wikis. . Summary Collaborative Features Collaborative document systems provide features to co-create and edit content, develop topics areas, link pages, add tags, and create cross references. . Tools Additional tools permit document owners to determine who can access material, what type of access is granted and how material is distributed. Repositories Most collaborative documents serve as work spaces and become knowledge repositories.
  29. 29. Contact: Roger McHaney, Kansas State University,