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Chapter 4 Part A, Web 2.0 and Social Media for Business, 3rd Edition

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Slides for Chapter 4, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

Published in: Education
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Chapter 4 Part A, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Videocasting, Screencasting, and Live Streaming
  2. 2. Making Online Artifacts Podcasting, blogs, and RSS are technologies rooted in the idea that broadcasts can be created and made available to listeners at their convenience. Videocasting, Screencasting and Live Streaming Web 2.0 Enables Technology makes it possible to use. Web 2.0 concepts enable businesses to reach their customers and stakeholders in real time via video. Real Time Communication The idea of synchronous communication on the Web has captured the imagination of many developers who have introduced products ranging from live radio broadcasting software to television-like live streaming sites.
  3. 3. 3 What is Videocasting? Videocasting Also called vodcasting. Adds a visual element to podcasting. Inexpensive Technology High-quality visual media can be created with video cameras, various editing software and an internet connection. Video production ranges in cost from nearly free (e.g. using a webcam or mobile phone camera to capture and post video) to high budget production.
  4. 4. Lens Size Impacts amount of light and image quality. Larger lens enhances light and provides better image. Video Recorder Considerations Video Pixel and Resolution Pixel is smallest addressable screen element. In other words, pixels are the dots that comprise an image. More pixels result in a higher video resolution. Audio Considerations Digital camcorders come with built-in microphones. In many instances it becomes necessary to attach an external microphone for better sound quality. Image Stabilization Keeps images from shaking and bouncing. Camcorders may offer either optical or electronic stabilization. In most cases optical stabilization is better and will result in better video.
  5. 5. 5 Developed with a wide range of cameras including the inexpensive webcams and video recorders. Mobile devices such as an iPhone or iPad can also be used. Canon, Panasonic, and Sony all offer a wide range of excellent mid-price video camcorders. Videomaker provides excellent insight. Easily connects to computer via cable Digital Video (DV)
  6. 6. Used for Action Oriented Videography GoPro is a Popular Video Recorder
  7. 7. Mics are often Wireless Many Types of Microphones Exist Good Sound is Important for Videography
  8. 8. Professional lights can be purchased at a reasonable price. Lights help eliminate shadows and even out the video’s appearance. Many companies provide low-cost, studio lighting solutions. An example is http://www.coollights.biz. Great Lighting can Make Videos Look Professional
  9. 9. Lighting and sound do not need to be perfect depending on your goals. Sometimes an amateur look/feel is desired to make video more personal and ‘realistic’.  Avoid recording directly beneath a bright light that causes shadows to be cast over the speaker’s face.  Be sure the location is evenly lit with multiple light sources.  Avoid locations where light levels may change rapidly or shadows may be occasionally cast. Lighting Guidelines
  10. 10. Preparing to Record a Videocast Storyboards often are the starting point for a videocast. The storyboard provides a working plan with details specifying how a video director envisions the end product.
  11. 11. Follows Completion of Storyboard Shot List
  12. 12. Shot List (Continued)
  13. 13. Video Editing Software Raw File After shooting video using a camcorder or other device, the raw file is transferred to a computer. Editing The raw file needs to be edited and put into a form that is suitable for a videocast. Video Software Editing Additions This includes adding title screens, music, commentary, and arranging the various shots in a meaningful way.
  14. 14. Video Editing Software (Continued) Software Video editing software comes in many different categories and cost ranges. Free Software Both Windows and Apple OS generally provide free editing software such as Movie Maker and iMovie. Also, most digital video cameras include software with editing features. Online Software A third low-cost option is to investigate online video editing services.
  15. 15. The raw file needs to be edited and put into a form that is suitable for a videocast. This means adding title screens, music, commentary, and arranging the various shots in a meaningful way. Low Cost Video Editor Example
  16. 16. Higher End Video Editor Examples
  17. 17. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu

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