Slides for Chapter 4, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
Making Online Artifacts
Podcasting, blogs, and RSS are technologies rooted in the idea that
broadcasts can be created and made available to listeners at their
Videocasting, Screencasting and Live Streaming
Web 2.0 Enables
Technology makes it possible to use.
Web 2.0 concepts enable businesses to
reach their customers and stakeholders
in real time via video.
Real Time Communication
The idea of synchronous communication
on the Web has captured the imagination
of many developers who have introduced
products ranging from live radio
broadcasting software to television-like
live streaming sites.
What is Videocasting?
Also called vodcasting. Adds a visual element to podcasting.
High-quality visual media can be created with video cameras, various
editing software and an internet connection. Video production ranges in
cost from nearly free (e.g. using a webcam or mobile phone camera to
capture and post video) to high budget production.
Impacts amount of light and image quality. Larger lens enhances light and
provides better image.
Video Recorder Considerations
Video Pixel and Resolution
Pixel is smallest addressable screen element. In other words, pixels are the
dots that comprise an image. More pixels result in a higher video
Digital camcorders come with built-in microphones. In many instances it
becomes necessary to attach an external microphone for better sound
Keeps images from shaking and bouncing. Camcorders may offer either
optical or electronic stabilization. In most cases optical stabilization is
better and will result in better video.
Developed with a wide range of cameras including the inexpensive webcams and
video recorders. Mobile devices such as an iPhone or iPad can also be used. Canon,
Panasonic, and Sony all offer a wide range of excellent mid-price video camcorders.
Videomaker provides excellent insight.
Easily connects to computer via cable
Digital Video (DV)
Used for Action Oriented Videography
GoPro is a Popular Video Recorder
Mics are often Wireless
Many Types of Microphones Exist
Good Sound is Important for Videography
Professional lights can be purchased at a reasonable price. Lights help eliminate
shadows and even out the video’s appearance. Many companies provide low-cost,
studio lighting solutions. An example is http://www.coollights.biz.
Great Lighting can Make Videos Look Professional
Lighting and sound do not need to be
perfect depending on your goals.
Sometimes an amateur look/feel is
desired to make video more personal
Avoid recording directly beneath a bright light that causes shadows
to be cast over the speaker’s face.
Be sure the location is evenly lit with multiple light sources.
Avoid locations where light levels may change rapidly or shadows
may be occasionally cast.
Preparing to Record a Videocast
Storyboards often are the starting
point for a videocast. The storyboard
provides a working plan with details
specifying how a video director
envisions the end product.
Video Editing Software
After shooting video using a camcorder or other device, the raw file is
transferred to a computer.
The raw file needs to be edited and put into a form that is suitable for a
Video Software Editing Additions
This includes adding title screens, music, commentary, and
arranging the various shots in a meaningful way.
Video Editing Software (Continued)
Video editing software comes in many different categories and cost
Both Windows and Apple OS generally provide free editing software such
as Movie Maker and iMovie. Also, most digital video cameras include
software with editing features.
A third low-cost option is to investigate online video editing
The raw file needs to be edited and put into a form that is
suitable for a videocast. This means adding title screens,
music, commentary, and arranging the various shots in a
Low Cost Video Editor Example