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Chapter 3 Part A, Web 2.0 and Social Media for Business, 3rd Edition

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Slides for Chapter 3, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

Published in: Education
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Chapter 3 Part A, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 RSS and Podcasting
  2. 2. Information Rich Web 2.0 Information overload occurs when too much information exists for people to make good decisions. Web 2.0 tools enable businesses to create content then share and disseminate it to potential customers and others. This has become so easy and widespread that content has spread far beyond what any person can comprehend.
  3. 3. ‘Strands’ in the Web RSS Feeds RSS enables a business to selectively move content onto the Web and reduce information overload
  4. 4. From CNN Website Example RSS Feeds RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.
  5. 5. Using RSS Feeds RSS includes a family of Web feed formats used by publishers to disseminate material. Online news services such as CNN.com and BBC.co.uk use this technology to publish news articles, headlines and other material in a standardized format.
  6. 6. Based on XML RSS <?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>This is the Title of the RSS Feed List</title> <link>http://mchaney.com</link> <description>This section describes the feed list (not the individual blog post!)</description> <item> <title>This is one item from the blog</title> <link>http://mchaney.com/rss/entry1.html</link> <description>This describes a blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry1.html</guid> </item> <item> <title>This is the second item from the blog</title> <link>http://mchaney.com/rss/entry2.html</link> <description>This describes the second blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry2.html</guid> </item> </channel> </rss>
  7. 7. Ways to Gather RSS Feeds
  8. 8. Aggregator Software RSS feed aggregator software goes by many names: feed collector, news reader, blog reader, RSS reader, and others. Feed Readers and Software Collectors New Content Aggregator software acquires new content continually and adds to a collection even when the user is not online.
  9. 9. Example Feed Readers
  10. 10. RSS Video Video
  11. 11. Feedly for Collecting Information Transmitted via RSS
  12. 12. Can be used to find content, or Items can be directly added Feedly Searches
  13. 13. Adding CNN.com Top Stories to Feedly Feedly Searches
  14. 14. Viewing CNN Top Stories after adding them to Feedly Feedly Searches
  15. 15. Card presentation mode in Feedly Feedly Viewing
  16. 16. Organizing Feedly material into a collection Feedly Viewing
  17. 17. Visible now on main page of Feedly Feedly Collection
  18. 18. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu

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