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Chapter 2 Part B, Web 2.0 and Social Media for Business, 3rd Edition


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Slides for Chapter 2, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs

Published in: Education
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Chapter 2 Part B, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Blogging for Business
  2. 2. Decision Primary decision for businesses: whether to host their blog(s) internally or to use hosting services. Blog Environment Hosting Options Include cloud services or setting up own internal server.
  3. 3. System Configuration Organization needs computing hardware and software in-house. Internal Hosting Advantages  Provides a business with flexibility and freedom.  Ensures organization possesses data and information associated with Web site.  More easily integrated with business Web site.  Allows organization to develop internal expertise with the blog administration. Disadvantages  For small businesses, upkeep might represent a challenge.  Requires internal technical expertise and software/hardware platform.
  4. 4. Internal Hosting Software Examples
  5. 5. Internal Hosting Software Examples (Continued)
  6. 6. Relies on Cloud Services Uses third-party Web sites. External Hosting Cost Considerations Good for startup businesses attempting to control initial costs. Technology Considerations Good for small businesses with limited IT infrastructure. Individual Bloggers They often take this approach.
  7. 7. Software Upgrades done by vendor or with minimal effort. External Hosting (Continued) Customer Support Support lines and customer service usually available. SEO Blog may be automatically submitted to search engines. Costs Hosted blogs can be placed on free Web sites or on sites that cost a fee. Con: Business data resides on another organization’s hosting platform
  8. 8. External Hosting Software Examples
  9. 9. External Hosting Software Examples (Continued)
  10. 10. External Hosting Software Examples (Continued)
  11. 11. General Hosting Solutions Other Hosting Options A general hosting company can offer instant blogging installations for a low cost These companies often bundle domain name registration into a package together with a set of blog development tools and support for a set yearly fee.
  12. 12. Other Hosting Solution Examples
  13. 13. Businesses WordPress is blog platform of choice for many businesses. Professional Blogging with WordPress History First released in 2003 by Matt Mullenweg. Grown from simple Web site enhancement code to powerful content management system. Usage Downloaded over 100 million times. Believed to power 25% of top 1 million Web sites worldwide. Content Management WordPress most popular content management system on the Web.
  14. 14. Leading Blog Software: WordPress WordPress is True Web 2.0  Free, open source platform based on PHP and MySQL.  Large community develops enhancements, fixes bugs, and contributes ideas for new releases.  Offers easy-to-use themes and templates that provide solutions for less technical users and framework for technical users to create custom ones.  Unique template system and plug-in architecture.
  15. 15. WordPress Open Source Philosophy
  16. 16. WordPress Advantages and Features
  17. 17. WordPress Advantages and Features (Continued)
  18. 18. Summary  Blogs are a class of applications among the first to become associated with transition from static Web pages to social media and Web 2.0.  Blogs have transitioned from online journals and bulletin board systems to interactive venues for facilitating communication and messages.  Businesses use these powerful tools to create a community of customers, potential clients, and employees.  Blogging is a standard practice in nearly all Fortune 500 firms as well as in many small and medium sized businesses.
  19. 19. Contact: Roger McHaney, Kansas State University,