Slides for Chapter 2, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
Primary decision for
businesses: whether to host
their blog(s) internally or to
use hosting services.
Include cloud services or
setting up own internal
Organization needs computing hardware and software in-house.
Provides a business with flexibility and
Ensures organization possesses data and
information associated with Web site.
More easily integrated with business Web
Allows organization to develop internal
expertise with the blog administration.
For small businesses, upkeep might
represent a challenge.
Requires internal technical expertise and
Relies on Cloud Services
Uses third-party Web sites.
Good for startup businesses
attempting to control initial
Good for small businesses
with limited IT infrastructure.
They often take this approach.
Upgrades done by vendor or
with minimal effort.
External Hosting (Continued)
Support lines and customer
service usually available.
Blog may be automatically
submitted to search engines.
Hosted blogs can be placed on
free Web sites or on sites that
cost a fee.
Con: Business data resides on
another organization’s hosting
General Hosting Solutions
Other Hosting Options
A general hosting company can offer instant
blogging installations for a low cost
These companies often
bundle domain name
registration into a
package together with a
set of blog development
tools and support for a
set yearly fee.
WordPress is blog platform of choice for many businesses.
Professional Blogging with WordPress
First released in 2003 by Matt Mullenweg. Grown from simple Web
site enhancement code to powerful content management system.
Downloaded over 100 million times. Believed to power 25% of top 1
million Web sites worldwide.
WordPress most popular content management system on the Web.
Leading Blog Software: WordPress
WordPress is True Web 2.0
Free, open source platform based on PHP and MySQL.
Large community develops enhancements, fixes bugs, and contributes ideas for
Offers easy-to-use themes and templates that provide solutions for less
technical users and framework for technical users to create custom ones.
Unique template system and plug-in architecture.
Blogs are a class of applications among the
first to become associated with transition from
static Web pages to social media and Web 2.0.
Blogs have transitioned from online journals
and bulletin board systems to interactive
venues for facilitating communication and
Businesses use these powerful tools to create
a community of customers, potential clients,
Blogging is a standard practice in nearly all
Fortune 500 firms as well as in many small and
medium sized businesses.
Contact: Roger McHaney, Kansas State University, email@example.com